In the more than 30 years since entering the Chinese market, McDonald's has seized the opportunity to deepen the Chinese market and accelerate its development. Today, China has become the second largest market for McDonald's in the world, and it is the fastest growing market, which is inseparable from McDonald's excellent food safety performance.
The products are deeply loved by consumers
Let's start with McDonald's products. Hamburgers are one of McDonald's signature products, attracting many diners around the world with their unique taste and texture. McDonald's burgers are made with extremely fresh ingredients and special sauces, and the soft hamburgers are delicious. Whether it's a classic Big Mac, cheeseburger or chicken burger, each McDonald's burger has its own unique flavor that can satisfy the different tastes of most consumers. In addition to burgers, McDonald's also has an extremely unique charm when it comes to fried chicken. McDonald's uses high-quality chicken and incorporates unique seasonings to fry the chicken until golden brown and crispy, and keeps the inside tender and juicy. Whether it's Chicken McNuggets or McCrispy Chicken, McDonald's fried chicken always offers consumers a very unique and delicious experience.
Become a food safety practitioner
After talking about the product, let's talk about McDonald's food safety. McDonald's vision is to become a food safety practitioner fully trusted by customers and the government, and to become a food safety leader highly recognized by the industry, suppliers and social groups. McDonald's advocates the establishment of high standards of food safety under the guidance of the scientific spirit, through all-round governance and digital empowerment, so that the culture and action of abiding by food safety penetrate into the implementation level, and work closely with the supply chain to ensure food safety in the whole link to the greatest extent.
Everyone is a food safety ambassador
McDonald's has always had a belief that "all front-line employees to CEOs are food safety ambassadors", and worked hard to promote culture through operations, training, human resources and other departments. Food safety culture is embedded in every aspect of McDonald's business decision-making and operations, whether it is in the development of new products, the design of promotions, or the innovation of new business models.
The brand positioning is reasonable and the public is recognized
All in all, McDonald's has won the love of countless consumers with its high standards of food safety, delicious burgers, fried chicken, and other products. As of the end of March this year, McDonald's has opened thousands of restaurants in Chinese mainland, with a total of more than 100,000 employees and more than 1 billion customers every year. There is no doubt that McDonald's will continue to be a leader in the fast food industry around the world and bring us more culinary enjoyment.
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