From 2017 to 2023, the scale of China's meal replacement market will continue to grow, from 5.82 billion yuan in 2017 to 175 billion yuan in 2023. There is still a certain gap between the scale of China's meal replacement market and other developed countries, and there is still a lot of room for growth in the next few years.
Keywords: meal replacement food market size, meal replacement food development background
First, the industry overview
Meal replacement food refers to a kind of energy-controlled food specially processed and prepared in order to meet all or part of the nutritional needs of one or two meals during the weight control period of adults, replacing one or two meals. At the same time, according to whether it can meet all nutritional needs, it is divided into meal replacement food and part meal replacement food. In addition to providing a large number of various nutrients for the human body quickly and conveniently, meal replacements have the characteristics of high fiber, low calorie, and easy satiety. For example, the flower pie produced by using konjac as raw material, and the cereal flour milled by cereals. Common forms of meal replacement include meal replacement powder, meal replacement bars, meal replacement shakes, and meal replacement porridge.
Meal replacement food classification
The concept of meal replacement first originated in Western countries, and then many well-known foreign meal replacement brands have entered the Chinese market one after another. China's meal replacement industry has gone through four stages: embryonic period, growth period, rapid development period and "Internet +" development period, and the industry is gradually maturing. With the growth of Internet technology in the new era and the change of people's dietary concepts, the meal replacement industry will continue to flourish.
In recent years, in order to promote the development of the meal replacement food industry, the mainland has successively issued many policies, such as the "Regulations on the Implementation of the Food Safety Law of the People's Republic of China" issued by the State Council in 2019, which stipulates that if a food producer or trader entrusts the production of food, it shall entrust the producer who has obtained a food production license to produce, and supervise its production behavior, and be responsible for the safety of the entrusted food.
The industrial chain of the meal replacement food industry mainly covers all aspects from raw material supply, production and manufacturing to final consumer use. The upstream of the industry is mainly raw materials, which usually include various grains, legumes, fruits and vegetables, protein sources (such as meat, fish, legumes, etc.), dietary fiber, vitamins and minerals. The midstream is the manufacture of meal replacement foods, and the downstream is a variety of sales channels, including online e-commerce platforms, offline supermarkets, convenience stores, specialty stores, etc. Distributors and retailers are responsible for distributing these products to various points of sale for consumers to purchase.
Note: This article is excerpted from the industry analysis article "2024 Panorama of China's Meal Replacement Food Industry in 2024: Light Foodism is Prevalent, and the Development of the Industry Ushers in a Soaring Period [Figure]" released by Zhiyan Consulting.
Based on the authoritative data released by the National Bureau of Statistics, government agencies, and industry associations, the "Special Market Research and Competitive Strategy Analysis Report on China's Meal Replacement Food Industry" released by Zhiyan Consulting combines the collection and analysis of global data such as in-depth research data, expert feedback data, and internal operation data to improve the efficiency of customers' business decision-making. This report makes an in-depth investigation and research on the current situation and market of China's meal replacement food industry, and makes a prudent judgment on the future development prospects and trends according to the development trajectory of the industry, which provides a crucial decision-making reference for investors to find new market investment opportunities and enter the investment layout of the meal replacement food industry.
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