When an industry develops to a mature stage, "involution" is bound to become a problem that every entrepreneur cannot avoid, whether it is a product, a service, or a brand, standardization and standardization will become an inevitable trend of future business development.
It is worth noting that, compared with other industries, the development of the catering industry will not be too radical, and stability will become the theme of the entire catering industry.
According to statistics, the chain rate of restaurants in mainland China will be 21% in 2023, combined with 15% in 2020 and 19% in 2022, it is not difficult to see that the chain rate of restaurants in mainland China is gradually rising, which also means that fast food chaining is imperative.
For an entrepreneur, it is worth thinking about whether to adapt to the development of the times or stick to his own path. At the same time, we also need to understand that "the times create heroes", and only by seizing the opportunity and choosing the right direction can we make the business more and more popular.
So, why do you need to seize the opportunity if you want to start a business steadily? What is the significance of taking the morning? This article will tell you the answer.
First, the timing of entrepreneurship
When an industry or market is in a period of rapid growth and consumer demand is growing, if entrepreneurs enter the market, it is bound to bring twice the result with half the effort. This is because market dividends will not wait for anyone, and in the face of fleeting opportunities, once you miss it, you can only regret it.
The fried chicken restaurant chose to join, because of the support of the brand headquarters, the store operation and management mode can be quickly sorted out in a short time, especially the overall process of product production and employee service, so that entrepreneurs can start a business more securely, so as to obtain considerable returns.
Second, brand influence
The value of the brand lies in the trust and popularity brought by the word-of-mouth behind it, and to tell the truth, a mature and reliable fried chicken franchise brand is indeed easier to attract customers than a little-known small brand, which is the result of long-term precipitation and transformation.
If an entrepreneur chooses a fried chicken restaurant to join, especially if he chooses a well-known fried chicken franchise brand, he can quickly open the market with the help of the potential energy of the platform, and gain the trust of consumers in a short period of time, so as to be deeply rooted in the market.
3. Market competition
In addition to the above two advantages, there is another very key factor, and that is the competitive environment. Of course, at this moment, the competitiveness of the fast food snack industry represented by fried chicken is not small, especially the problem of product homogenization is serious, and it is not a simple matter for entrepreneurs to stand out from it, unless they are more professional than their competitors, as the old saying goes, "I have no one, and I have my superiority".
Of course, if you choose to join the fried chicken restaurant, it is not the same track. This is because the entrepreneur chooses the fried chicken restaurant to join, and the brand headquarters will provide the entrepreneur with a "whole store output" service model, and more importantly, research and development, and provide entrepreneurs with new product formulas and production skills for free.
In general, whether you choose to join a fried chicken restaurant or open your own store, you need to take advantage of the good time to start a business, and only in this way can you make your business better and better.