On May 15th, Songzhuang Town held a symposium on the industry development of the Songzhuang Art District Art Live Broadcast Association. Li Shudong, member of the Party Committee of Songzhuang Town and Chairman of the National People's Congress, Zhai Xiaoming, a fourth-level researcher of the town, the Town Economic Development Office (Economy), Community Construction Office (Civil Affairs), the Party Committee of Songzhuang Art District, Beijing Songzhuang Investment Development Co., Ltd. and other relevant persons in charge and the heads of 8 leading enterprises of the live broadcast association attended the symposium.
At the symposium, the heads of 8 live broadcast companies spoke in turn, and made a detailed report on the company's live broadcast operation, the average daily online sales of artworks, their own development status, future development planning, etc., and conducted in-depth exchanges on the difficulties and problems encountered in the development.
Huang Zhihong, chairman of the live broadcast association, said:
Under the current economic situation, all member units should actively adapt to the new development trend. In-depth research and excavation innovation in terms of business form and operation content, integration of resources, avoiding homogeneous vicious competition, finding out the correct resource positioning, forming a joint force of the association, providing a platform for member units to display, exchange and live broadcast through the exhibition hall of the association, strengthening the contact and cooperation between members, making full use of the association's art studio to spread and popularize traditional Chinese culture, recommending outstanding artists in Songzhuang, leading the members of the association to inspect and learn the advanced experience and practices of domestic leading e-commerce enterprises, and continuously enhancing the soft power of members.
The person in charge of the relevant departments of Songzhuang Town answered questions and doubts on the spot for the demands of art live broadcast enterprises, looked for common problems in the demands of enterprises, helped enterprises to solve problems, and promoted the better development of enterprises.
As a key industry for the future development of Songzhuang Town, the Songzhuang Art Live Broadcast Industry has been highly concerned by the Party Committee and Government of Songzhuang Town. Li Shudong, member of the town party committee and chairman of the people's congress, emphasized:
The development potential of the art live broadcast industry is huge, and it is hoped that all live broadcast enterprises will strengthen their confidence, let go of their hands and feet to work hard, and strengthen cooperation, share resources, form a joint force, and develop together.
The person in charge of each enterprise should change its thinking to adapt to the development of the platform, increase product research and development and brand building, promote the organic integration of online and offline, and enhance the competitiveness of the network marketing market.
All live broadcast enterprises should strengthen the dissemination and popularization of culture and art, strengthen the connection with various social groups in Songzhuang Town, and promote Songzhuang's excellent art resources.
All functional departments should be guided by the needs of enterprises, strengthen docking and communication, understand the difficulties and needs of enterprises in a timely manner, make every effort to promote solutions, and effectively escort the development of enterprises.
In the next step, Songzhuang Town will be based on local advantageous resources, give full play to its functional role, provide more targeted service support for art live broadcast enterprises, support local e-commerce enterprises to become bigger and stronger, and accelerate the promotion of the art live broadcast industry to become an important force for the high-quality development of Songzhuang Art and Creative Town.
Editor: Shu Chang