Abstract:Affected by the supply-side structural reform and environmental protection policies, the development of the rabbit industry in mainland China has slowed down. In 2021, the output value of China's rabbit industry was about 30.77 billion yuan, and the output value of the mainland rabbit industry will continue to grow from 2022 to 2023, and the total output value of the mainland rabbit industry will reach 33.151 billion yuan by 2023, an increase of about 3.1% over 2022. In 2022, China's rabbit meat output will be 459,000 tons, an increase of 3,000 tons compared with 2021.
1. Definitions and Classification
Rabbits can live in groups, but hares generally live alone. According to the use, the rabbit industry can be divided into meat rabbits, leather rabbits, wool rabbits, skin and meat rabbits, experimental rabbits and ornamental rabbits. Each of these categories has its own unique characteristics and meets the needs of different markets. Meat rabbits are mainly produced rabbit meat, which has the characteristics of fast growth and good reproductive performance, such as California rabbits and New Zealand white rabbits, which provide rich resources for the rabbit meat market. Rabbits for leather are mainly produced in the production of high-quality rabbit skins, such as rex rabbits and Havana rabbits, whose fur is dense and brightly colored, and is an important raw material for the international fur market. Wool rabbits are represented by Angora rabbits, mainly supplying rabbit hair, which has dense fluff and excellent hair quality, and can be picked many times a year. Rabbits with both skin and meat, such as the Japanese big-eared white rabbit and the German flower giant rabbit, take into account the production capacity of meat and skin. Experimental rabbits are mostly white coats, red eyes and clear ear veins, and are often used in scientific research experiments. Ornamental rabbits are loved for their peculiar body shape and gorgeous coat, such as pocket rabbits and Himalayan rabbits.
Second, industry policies
In recent years, the policy background of the mainland rabbit industry has shown a positive trend. Governments at all levels have issued relevant policy documents to promote the healthy development of the rabbit industry. From the "Implementation Opinions on Accelerating the Development of Grass-fed Animal Husbandry" issued by the Qingdao Municipal Bureau of Agriculture and Rural Affairs to the "DB11/T401-2022 Technical Specifications for the Production of Meat Rabbits" issued by the Beijing Municipal Administration for Market Regulation, and then to the "Notice on Printing and Distributing the "14th Five-Year Plan" for the High-quality Development of Cold Chain Logistics in Chongqing (2021-2025) issued by the Chongqing Municipal Government and the "Notice on In-depth Development of Standardized Ecological and Healthy Breeding Demonstration Activities for Livestock and Poultry" issued by the Changzhou Municipal Bureau of Agriculture and Rural Affairs, These policies not only focus on the comprehensive development of the rabbit industry, but also put forward specific requirements and specifications from many aspects such as breeding, processing, circulation, and disease prevention and control. In addition, the Jiangxi Provincial Government has also issued relevant policies to encourage the development of meat rabbits and other characteristic breeding according to local conditions. Overall, the continuous introduction of relevant policies provides a strong guarantee for the healthy and sustainable development of the rabbit industry in mainland China.
Third, the development process
The development of the rabbit industry in mainland China has gone through thousands of years, and has gradually developed from self-sufficiency in the pre-Qin era to a modern economic industry. Before the reform and opening up, rabbit breeding was mainly in the form of family sideline business, which was small in scale and mostly self-sufficient. After the 80s of the 20th century, with the adjustment of agricultural structure and the increase of market demand, the rabbit industry has gradually become specialized and large-scale, and has become a new bright spot in rural economic development. Especially from 2000 to 2019, with the strong support of the government, the pace of technological innovation and industrial upgrading of the rabbit industry has accelerated, the output and quality of rabbit meat have been steadily improved, and the development and utilization of by-products such as rabbit hair and rabbit skin have also made significant progress. Nowadays, the rabbit industry has become one of the pillar industries of the rural economy, and has made important contributions to farmers' income increase and rural revitalization. At the same time, in the face of challenges such as supply-side structural reform and environmental protection policies, the rabbit industry is also constantly exploring the road of transformation and upgrading to meet the dual pressure of market demand and environmental protection.
Fourth, industry barriers
The entry barriers to the rabbit industry in mainland China are high, which is mainly reflected in the aspects of capital, policy, channels and talents. Financial barriers are the rigid requirements of large-scale, standardized and scientific breeding, including large investments in farm construction, feed procurement, breeding equipment purchase and personnel training, etc., which pose great pressure on small farmers with limited funds. Policy barriers come from the government's management policies, environmental protection requirements and land use policies for the rabbit industry, such as the strengthening of environmental protection policies to increase the environmental protection investment of farms, and the land policy restricts the location and scale expansion of farms. In addition, rabbit breeding requires professional breeding technology and management personnel, especially in large-scale, standardized and scientific breeding, the lack of relevant talents will limit the development and competitiveness of farms. The establishment and maintenance of rabbit meat sales channels also requires a certain amount of time and resource investment, and new entrants need to face the channel advantages of existing farms and the threshold of sales channels such as supermarkets and restaurants.
Fifth, the industrial chain
The industrial chain of the rabbit breeding industry in mainland China covers the upstream feed supply, veterinary drugs, rabbit breeding, midstream breeding and production, and downstream product demand areas. The upstream link mainly provides the feed and high-quality rabbit breeds required for breeding, and its quality and supply stability directly affect the benefits of midstream breeding. Midstream aquaculture production is the core of the industrial chain, including large-scale, standardized and scientific breeding management, aiming to improve the growth rate and quality of rabbits. In the downstream link, rabbit meat and rabbit hair are converted into high value-added products through deep processing, and sold to consumers in the fields of catering, family, pets and clothing through supermarkets and catering channels.
Note: This article is transferred from the Zhiyan Industry Encyclopedia platform, if you need to get more industry information and customized services, you can enter the Zhiyan Consulting search to view.
Zhiyan Industry Encyclopedia is a production and research tool platform launched by Zhiyan Consulting, which is committed to providing you with a full range of encyclopedic industry information query services. Zhiyan Consulting practices the corporate mission of driving industrial development with information, improves and enriches enterprise methodology, relies on the industry encyclopedia platform to enhance the value of information, and continues to empower industry development and enterprise investment decision-making. As a one-stop systematic research tool for the rabbit industry, the rabbit industry encyclopedia comprehensively summarizes the knowledge and information of the rabbit industry, covering the definition, classification, policy, industrial chain, competition pattern, development trend of the rabbit industry, etc., and relies on information technology to establish an intelligent interchain industry knowledge graph, providing in-depth insight and comprehensive information for industry research practitioners and relevant investors.
Zhiyan Consulting takes "using information to drive industrial development and empower enterprise investment decision-making" as its brand concept. Provide professional industrial consulting services for enterprises, including high-quality industry research reports, special customization, monthly topics, feasibility study reports, business plans, industrial planning, etc. It also provides weekly/monthly/quarterly/annual reports and customized data such as regular reports, covering policy monitoring, corporate dynamics, industry data, product price changes, investment and financing overview, market opportunities and risk analysis, etc.