文丨酒业家团队（ID：jiuyejia360）
Planning丨Qu Yang Editor丨Yifan Editor丨Yunding
At present, the wave of digitalization is surging, and new quality productivity is becoming an important force to promote social development. As a traditional manufacturing industry, how can Chinese baijiu achieve high-quality development through digital transformation? This practice of Guizhou Xijiu gives the "answer to Xijiu" and also provides the industry with a "Xijiu plan".
On May 10, the signing and unveiling ceremony of the "Joint Laboratory for Digital Transformation of the Sauce and Liquor Industry" jointly established by Peking University and Guizhou Xijiu was successfully held in the Xijiu Operation Center. The official inauguration of the "Joint Laboratory" marks another important step in the digital transformation of Xijiu, and on the basis of the existing digitalization, the research results of the "Joint Laboratory" will also fully empower the development of "Digital Liquor" and "Smart Liquor".
Recently, Xijiu has been officially upgraded to a "provincial management large-scale enterprise", which also means that Xijiu needs to shoulder more important responsibilities on the road of leading the transformation and upgrading of Guizhou's liquor, especially soy sauce liquor industry. This time, the establishment of a "joint laboratory" between Xijiu and Peking University is also an important embodiment of Xijiu's responsibility to actively practice the responsibility of "provincial management of large-scale enterprises" while promoting its own high-quality development.
01
Hand in hand with Peking University!
Xijiu has once again stepped up its digital transformation
Although Xijiu originated in the depths of the mountains, it is a company with a very open spirit and has always adhered to the concept of inclusiveness. The continuous pursuit of innovation has always been the key to Xijiu's ability to scale new heights.
Especially in recent years, under the wave of new technologies and digitalization, Xijiu has actively practiced strategies such as "digital Xijiu" and "smart Xijiu", making digital transformation a new driving force for the development of Xijiu. The joint laboratory with Peking University is also a more important and critical step in the digital transformation of Xijiu.
The wine industry understands that the joint construction of the "joint laboratory" is an important embodiment of the realization of resource sharing, the promotion of the deep integration of industry, university, research and application, the acceleration of the deep integration of the digital transformation and high-quality development of Xijiu, and the improvement of the image, competitiveness, influence and market position of Xijiu.
▲Wang Diqiang, deputy secretary of the Party committee, vice chairman and deputy general manager of Xijiu Group
Wang Diqiang, Deputy Secretary of the Party Committee, Vice Chairman and Deputy General Manager of Xijiu Group, said that Peking University has a deep technical background in the new generation of information technology such as big data and artificial intelligence, and Xijiu, as a leading enterprise in the soy sauce and liquor industry, can make use of their respective advantages to transform and upgrade traditional industries with new technologies, actively promote industrial growth and productivity path development, and promote the high-quality development of the soy sauce and liquor industry.
"After 3-5 years of hard work, the joint laboratory will be built into a first-class digital scientific research base and industrial application incubation base in China." It is understood that the strategic positioning of Peking University and Xijiu to jointly build a "joint laboratory" is to conform to the development of the digital economy, and the two sides will jointly establish a research and development team, with digital governance as the entry point, with ubiquitous operating system, Internet of Things, blockchain, artificial intelligence and other new generation technologies as the means, with digital reform as the main line, strengthen the research of Xijiu in the direction of soy sauce wine data space, manufacturing digitalization and digital marketing, and explore a more effective new retail model in the future.
In Wang Diqiang's view, digital construction is not an "elective course", but a "compulsory course" related to the survival and development of enterprises. The wine industry also learned that after the completion of the laboratory, it can drive Xijiu to strengthen the research and development capacity of digital technology, and jointly solve key technical problems through sharing resources, so as to promote the core technological breakthrough of Xijiu in the digital field.
In fact, in recent years, Xijiu has implemented an innovation-driven development strategy through independent innovation, and initially formed a digital ecology with Xijiu characteristics. However, in Xijiu's own view, these are not enough, in order to achieve higher-quality digital transformation and upgrading, Xijiu is even more diligent, and the joint laboratory with Peking University is also an important milestone in exploring digital transformation.
02
In the name of "soy sauce and wine industry", Xijiu is responsible for the industry!
It is worth noting that the full name of the "Joint Laboratory" jointly built by Xijiu and Peking University is "Joint Laboratory for Digital Transformation of Soy Sauce and Liquor Industry", which can be said to be not only the first digital transformation laboratory in the soy sauce and liquor industry, but also shows that the cooperation between Xijiu and Peking University is not only for its own transformation and high-quality development, but also actively assumes the responsibility of Xijiu Group as a "provincial large-scale enterprise" and Xijiu as the second largest brand of soy sauce wine.
In fact, the establishment of a "joint laboratory" between Xijiu and Peking University is not only a need for Xijiu's own digital transformation and development, but also plays a pivotal role and significance for Peking University, the soy sauce and wine industry, Guizhou Province and the big data industry.
Especially for the soy sauce and wine industry, it has a more important significance. According to the wine industry, during the construction of the "joint laboratory", Xijiu and Peking University will integrate their respective advantages and break through the construction technology of Xijiu data platform, the construction technology of trusted data space, and the technology of data comprehensiveness and authenticity guarantee in the production process of soy sauce wine, so as to form a "Xijiu plan" for the digital transformation of the soy sauce wine industry.
These three important key technological breakthroughs will undoubtedly empower the digital transformation and upgrading of the soy sauce and wine industry. According to reports, the construction and research of the "joint laboratory" will explore the construction method of industry data space for the soy sauce and wine industry, and build a data platform to realize the supply, flow and use of data well, and help the high-quality development of the data element market of the soy sauce and wine industry.
In addition, the "Joint Laboratory" will also be driven by innovation, fully integrate the advantages of all parties, take the digital transformation of Xijiu as a case, form a full-link digital solution for the soy sauce and wine industry, promote digital ideas to more enterprises, and promote the digital transformation of the soy sauce and wine industry.
Importantly, the "Joint Laboratory" is also highly expected by both Xijiu and Peking University, hoping that it can become a training base for professionals in the soy sauce and wine industry, cultivate more compound talents, and provide talent support for the digital transformation of the soy sauce and wine industry. It can also become a R&D highland for digital transformation and innovation in the soy sauce and wine industry, and accelerate the formation of new quality productivity in the soy sauce and wine industry by stepping up digital empowerment, deepening resource sharing, strengthening technology application, and accelerating the transformation of achievements.
"Gentleman's Product, Oriental Xijiu", from a public welfare feat to the digital era of the "Junpinhui" APP and this "joint laboratory", all demonstrate the Junpin culture of Xijiu, with the mind of "helping the world" while realizing its own development, actively practice social and industry responsibilities, promote social progress, and lead the development of the industry.
03
"Digital + Science and Technology"!
The two-wheel drive of liquor is moving towards higher quality development
At present, digital transformation has become an irreversible trend. There is a view that various business formats will focus on the main line of informatization in-depth collaboration and integration, complete their own transformation, improve and change, and continue to give birth to new business formats, and digital transformation has become a choice that all industries and enterprises must face.
As a "pioneer" in the digitalization of the wine industry, Xijiu has once again increased its digital transformation, which highlights the high importance of digital transformation to traditional industries.
"It is expected that the joint laboratory will become an important support for the digital transformation strategy of Xijiu." Wang Diqiang said that by building a data space for liquor and establishing a data mutual trust circulation mechanism, mining the value of data elements, striving for major scientific and technological innovation projects at the national, provincial and ministerial levels, promoting the iterative upgrading of the digital transformation of liquor, improving production quality, reducing the burden of management, and empowering marketing, the "liquor learning plan" for the digital transformation of the soy sauce and liquor industry has been formed.
In fact, digital transformation is a major aspect of Xijiu's construction of "new quality productivity", and in the eyes of wine industry experts, with the increase in the field of digital transformation, Xijiu has initially formed a "two-wheel drive" in terms of "new quality productivity". One is digitalization, and the other is technological innovation.
Xijiu has always regarded innovation as the first driving force for enterprise development, and has continuously improved the construction of the innovation system, actively integrated advantageous resources, continued to increase investment in science and technology, optimized the environment for scientific research and innovation, built a team of high-quality innovative talents, actively promoted the transformation of scientific and technological achievements, fully released the potential of innovation-driven, and laid a solid foundation for the high-quality development of Xijiu.
Up to now, Xijiu has built a "1+1+8" innovation management model in terms of scientific and technological innovation, an open innovation development pattern of "2+2+N", and has 2 national-level innovation platforms, 2 provincial-level innovation platforms and N collaborative innovation platforms integrating industry-university-research cooperation units.
Under the wave of digital economy, Xijiu keeps up with the trend of social development, and uses the new quality productivity under the "two-wheel drive" of digital and scientific innovation to promote the development of Xijiu towards higher quality.