The purpose of holding shopping mall activities and selecting promotional strategies is to increase brand awareness and increase the overall sales volume of the store. Simple discounts and price reductions are no longer too attractive, so how to plan shopping mall promotions? How to choose a promotion strategy? Today, we recommend 5 kinds of good shopping mall activity promotion strategies, and you will have a clear mind after reading this article about shopping mall activity promotion!
The organization and planning of the promotion include the following:
1. First of all, determine the theme of the event. The choice of theme should echo the concept of media communication of the product. Through activities, the target group will deepen their understanding and memory of products and concepts.
2. The content of the activity is determined according to the theme. The prerequisite for a successful event is that the content must be engaging. Including discounts, free gifts, trying to enjoy services, etc., are all essential means to attract the target group.
3. Time. As a rule of thumb, the best results are achieved when large events are held on public holidays.
4. Location. Generally, it is set in shopping malls or squares with large flow of people and high visibility, and attention should be paid to the fact that there should be enough space for personnel activities on site.
5. The interaction should be fun and creative enough.
How to choose a promotion strategy?
What is the most indispensable warm-up part of event planning? That must be a raffle! The lottery is a necessary part of the atmosphere to liven up the scene, and it is also a way to send benefits. A good lottery program is also a live event idea, if the prize setting is not exciting enough, and the lottery method is not innovative, then the warm-up link is likely to become a cold link. Some of the traditional lottery methods are monotonous and lack of novelty, and we who enjoy the benefits of the rapid development of science and technology should jump out of the traditional annual meeting ideas and flexibly apply various large-screen interactive tools!
Large-screen interactive barrage
Everyone may have been exposed to the barrage effect on major video websites, but if you perform a program on the stage at the team building site, the audience can directly interact on the screen by sending the barrage, and how interesting it is to integrate the stage and the stage. And the way to participate in the audience is also very simple, you only need to scan the QR code on the large screen to send the content, whether you are playing a video on the screen, a dance animation, or a live broadcast, you can directly appear barrage effect.
Answer the quiz
The answering test is very suitable for interspersing in the middle of the meeting, and the answer can be used to PK on-site knowledge and skills; Flexible question bank configuration, exciting new ways to answer questions on the spot, and custom settings of question answers make the activity more creative and more entertaining.
3D Draw
The organizer can set up physical prizes or cash red envelope prizes on the Hi live platform, and you can choose the right 3D lottery theme for lottery activities, such as: good luck fireworks, New Year congratulations, time and space travel, time and space rotation, galaxy and so on. During the lottery, users scan the QR code in the center of the screen, and the avatar will automatically fly into the center of the large screen and rotate according to the style of the selected theme, which is very shocking.
Big Wheel Draw
As the originator of the lottery industry and the winning general, the big wheel lottery game can be said to be deeply rooted in the hearts of the people. If you want to be creative, start with the raffle. Compared with the traditional lottery game types: paper lottery boxes, lottery lotteries, lottery wheel prop lotteries. Hi live big turntable lottery mobile phone scan the code can be free lottery, not only that, but also has high-tech dynamic effects, but also according to the requirements of the event to personalize the game interface of the lottery (picture, background can be changed).
About how to make the above mini-games for free:
Hi Live is a free, simple, fun, personalized WeChat wall, WeChat big screen production software tool. Hi site, suitable for annual meetings, bars, weddings, campus activities, training, performances, order fairs, opening and other activities program planning, including WeChat on the wall, barrage, sign-in, lottery, voting and other on-site essential functions, more shake, horse racing, red envelope rain, reward, domination of the screen, counting money and other interesting on-site interactive large-screen games, support WeChat applet interaction, function free use, zero cost of activities, on-site interactive marketing effect is good, WeChat fans are fast.
In addition to the above lottery gameplay, the Hi live platform also has super fun warm-up sign-in, game interaction, voting ratings waiting for you to unlock, and the event has these buff blessings, and the atmosphere is full. Impatient on the spot? You have the final say~
The following is an example of an interactive game to demonstrate the specific operation process:
Welcome to Hi site.
Follow the process to create a new event
1. Function description
Participants enter the answering page to participate in the answering through their mobile phones, and the large screen dynamically displays the answering process and answering results.
2. Function settings
(1) Enter the interactive function settings and select "Answer" to make relevant settings
- Basic settings: title, game mode, answer time, media score, etc
1) Points mode: Rank according to points, if the points are the same, the one with the shortest time will be ranked first
2) Clearance mode: If you answer incorrectly, you will be eliminated, and all correct answers will be successful
- Add a question
You can manually add them one by one, or download the template to import the questions
The questions can be set as: text options, image options, graphic options (only one option type can be set for each question), and multiple choice questions can be set
- Add a prize
Prize setting: Prizes are set according to the ranking, and cash red envelopes or physical prizes can be added
(1) Cash Red Envelope:
Points mode: The minimum amount of a single red envelope is 1 yuan, and the scope of prizes can be set in each round of the game, and a variety of prizes can be added
- The undistributed cash red envelopes will be automatically returned to the red envelope account after the end of the year.
Clearance mode: Turn on the prize setting, and the cash red envelopes will be evenly distributed to all users who have successfully cleared the level.
- When the per capita prize amount is less than 1 yuan, the system will return the cash red envelope to the balance of the red envelope;
- The user's winning amount is accurate to two decimal places, and the remaining amount will be returned to the balance of the red envelope.
(2) Physical prizes:
Points mode: You can set the range of prizes in each round of the game and add a variety of prizes
Run mode: Only one type of prize can be added, cash red envelope or physical prize
1) If "Reward Settings is enabled", the physical prize will be issued to all users who have successfully cleared the game. The cash red packets will be distributed equally among all passes
off successful users
2) You can choose the function of "Open Prize Reissuance", after the answer, if no one clears the customs, the corresponding number of prizes will be issued according to the ranking of the leaderboard
It does not take effect when it is closed.
- Styling: Theme colors, prepare page titles, custom background images, and more
- Participation conditions: You can select a group, and people in the group can participate in the interaction according to the settings
- Custom music
3. Effect display
Click on the "View Answer Screen" to enter the game waiting page
Big-screen display effect
Wait for the answer page
Answering the question in progress page
End of answer page
The effect of the mobile phone display
Integral mode
Clearance mode - customs clearance
Clearance Mode - Not cleared