1. Background of the event:
Mother's Day is a festival of thanksgiving and respect for mothers, and it is also one of the important opportunities for shopping mall promotions. On this special day, shopping malls can create a strong festive atmosphere by holding a series of fun and heartwarming Mother's Day activities to attract customers and increase sales, while conveying the theme of love and gratitude.
2. Objectives:
1. Attract customers and increase mall traffic and sales.
2. Enhance customer awareness and favorability of the mall's brand.
3. Convey the positive energy of caring for mothers and respecting families, and establish the social image of the mall.
3. Event Planning:
1. Theme Activities:
Mother's Day Thanksgiving Package: Mothers who enter the store for the first time can receive a small gift prepared by the mall to express their gratitude to their mother.
Mother's Day themed promotions: Launch special promotions for Mother's Day, such as discounts, discounts, and other offers, to attract customers to shop.
Mother's Day themed lucky draw: Set up a lucky draw, you can participate in the lottery if you shop a certain amount, and the prize can be a gift or coupon provided by the mall.
2. Parent-child Interaction Activities:
Mother's Day Parent-Child DIY Handicraft Workshop: Invite customers to participate in parent-child DIY handicraft activities, make gifts for mothers, and enhance the relationship between parents and children.
Parent-child fashion show: Organize a parent-child fashion show, let the mother and children walk the catwalk together, showing the warmth and fashion of the family.
3. Cultural Activities:
Mother's Day Concert: Hold a concert and sing Mother's Day theme songs to bring a musical feast to customers.
Mother's Day Poetry Reading: Invite poets or literature lovers to give poetry recitals to express praise and gratitude for mother's love.
4. Interactive Game Session:
Mother's Day interactive games: Set up a variety of fun interactive games for customers to participate in and increase the fun and interactivity of the event.
Mother's Day Knowledge Competition: Hold a Mother's Day-related knowledge contest to let customers learn more about Mother's Day.
5. Condolences and Gifts:
Prepare beautiful gifts and greeting cards to send holiday blessings and condolences to customers, and increase customer shopping experience and satisfaction.
Fourth, the activity publicity:
1. Use billboards, banners, electronic screens and other promotional resources inside and outside the mall to promote the content and time of the event.
2. Promote online through social media platforms, mall official websites and other channels to attract more customers to participate in the event.
3. Use the mall membership system to send SMS or email notifications to members to participate in the event and increase the participation rate of the event.
5. Evaluation of Activities:
After the event, the mall can evaluate through customer feedback, sales data and other aspects, summarize the effect and shortcomings of the event, and provide reference and improvement direction for future festival event planning.
Through the above Mother's Day shopping mall event planning, we look forward to bringing customers a warm and interesting shopping experience, so that mothers can feel the care and blessings of the mall, and at the same time enhance the brand image and attractiveness of the mall.
Cartoon Mother's Day Event Planning Publicity PPT Template
Simple and fresh Mother's Day event planning PPT