▲ Picture material © from Qiantu
- Uniqlo and Decathlon: Prices are starting to rise.
- Arc'teryx: Premium brands announced increases of 20% to 30%.
- ZARA: The number of stores in China has decreased from more than 180 at the peak to 87.
- H&M: The number of stores in China has decreased by more than 100.
According to the National Bureau of Statistics, per capita consumer spending on clothing increased by 12.4% year-on-year in the first quarter of 2024, reflecting a general increase in clothing prices.
After the epidemic, young people are becoming more and more sensitive to the expensive price of clothing in shopping malls, and they are more willing to "just shop and not buy" in shopping malls and enjoy the fun of trying on clothes, rather than spending directly. Due to the change in consumer behavior, some international fast fashion brands have begun to adjust their store layout in China. ZARA and H&M, as representatives of affordable fast fashion, have seen a significant decrease in the number of stores in China. This phenomenon not only reflects the price sensitivity of consumers, but also hints at the continued demand for affordable goods in the market.
At the same time, the wholesale market is gradually favored by young consumers for its price advantage. Consumers are turning to these markets for the same or similar styles of goods as brand stores, but at more reasonable prices. This shift in consumer behavior not only reflects the importance that young people attach to cost-effectiveness, but also reflects their re-examination of traditional consumption patterns.
With the development of the economy and changes in the market, the labor cost and material cost of the decoration industry have inevitably risen. In the context of rising costs, some unscrupulous renovation companies have adopted the practice of increasing the price of additional items, and the total cost of decoration has been greatly increased through additional charging items, sometimes as much as 120%. This has led to many homeowners being apprehensive about making renovations.
As a result, the owners have adopted different coping strategies:
- Some owners choose to go through a renovation company introduced by an acquaintance, hoping to get a more reliable and economical renovation service with the help of personal connections.
- Some owners opt for semi-packaged repair services, where they are responsible for purchasing the main materials themselves, leaving the construction to a professional team.
- There are also some owners who choose to spend more money to buy worry-free, and will prepare an additional 20,000 yuan or 30,000 yuan before decoration to cope with the increase in money from the bad decoration company, so after signing the contract, the decoration company has become a "living ancestor".
Because the owners are worried about the quality of the renovation company and the construction team, and are afraid of encountering the "living ancestor" behavior of poor construction quality and poor service attitude, they would rather continue to live in the old house than take the risk of renovating.
Shanghai decoration recommended Yunlan outfit:
- The decoration project is not subcontracted or contracted;
- The main material is more expensive than the supermarket, if there is a price difference, it will be compensated;
- Shanghai Home Improvement is a leading repeat customer, leading customer satisfaction, and a leading word-of-mouth brand.
One-click direct access to Mr. Wang's personal direct number, for your home decoration satisfaction throughout the whole process guarantee.
Yunlan has a real exhibition hall of nearly 10,000 square meters, carefully selected nearly 100 well-known brands at home and abroad, and more than 5,000 kinds of materials are displayed in real samples, each of which is a formal channel, and the authenticity is guaranteed, and the environmental protection certificate formaldehyde emission E0 level. The decoration materials in the exhibition hall are marked with the brand name, specification, model, price, and the main material is more expensive than the supermarket, if there is a price difference, one loses three.
Yunlan has been specializing in Shanghai home decoration for 21 years, and now the repeat customers and referral business have accounted for more than 4% of the total business. 40% of the customers who have been referred to repeat customers have reached 40% is the true embodiment of "good decoration> looking for Yunlan, reliable".
99 gold diamond processes to ensure worry-free quality, ten anti-reliable technology, anti-leakage, anti-moisture, anti-cracking, anti-noise, anti-temperature difference, anti-interference, anti-deformation, anti-fire, anti-risk, anti-aging, to avoid the legacy of ills, and fully guarantee high-quality delivery.
In terms of construction management, Yunlan has set up a reward and punishment system, from grooming and appearance, process quality, to customer satisfaction, and then to summarize it into the assessment form one by one, so that the construction personnel can respect their posts through rewards and punishments, be responsible for the company's reputation and customers, and let customers get a satisfactory decoration experience. Good decoration> looking for Yunlan, reliable!