Source: Urban Live Original
Do not reprint without permission
Some time ago
A video blogger with the screen name "Xinjiang Mao Sister".
One was posted
"Buying clothes at the Guangzhou wholesale market
Because the price is surprisingly cheap, go on a shopping spree".
It has received more than 200 million views
Arouse everyone's attention
Some media published an article saying
Nowadays, clothes in shopping malls are getting more and more expensive
A lot of people just go shopping in the mall and don't buy
also made the topic "with a monthly salary of 20,000 yuan, I dare not buy clothes in the mall"
rushed to the hot search
The reporter visited Nanchang, Jiangxi and found it
Now
Wholesale marketplaces have redefined buying behavior
It is becoming a new check-in spot favored by young people
Xinjiang Mao: When you arrive in Guangzhou, you are directly "killed" crazy, you usually don't even dare to try, you don't dare to look at the style, you come here, all kinds of styles want to come again.
A pair of jeans, the wholesale price is 18 yuan, and the single sale is 30 yuan; The original price of 799 yuan brand denim jacket was finally won at 79 yuan, in the video, Sister Mao's sweeping experience repeatedly shocked the audience outside the screen. In fact, because of the affordable price, many young people have begun to use the wholesale market as a new Taobao place.
In the women's clothing store on the 1st floor of Nanchang Xinhongcheng Market, just after 9 o'clock in the morning, there were many young people who came to sweep the goods together, 100 yuan 3 pieces, 15 yuan 1 piece, 50 yuan 2 sets, special 3% off, a red price tag, attracting everyone to continue to choose.
Consumers: There are many styles here, you can choose at will, and it is cheaper and cheaper, and you can also bargain, like the average price of summer clothes is very affordable, it is dozens of dollars a piece, and it is the least to come three times a quarter.
Consumers: The price is also relatively close to the people, because the salary is relatively low now, and then the consumption is also high, so come to this wholesale market, and choose cheap, and then there are many styles.
Many consumers told reporters that in recent years, they have found that the clothes in the mall are getting more and more expensive.
Consumer: I came from Ganzhou, and when I was there before, I generally went to shopping malls and the like, big brands, chain stores, etc., which were a little more expensive, and there were more styles here, and the prices were more favorable.
Consumers: The consumption of shopping malls is also high, personnel, rent, the same clothes, you may be able to buy two pieces here, and you can only buy one over there, half the price is cheaper.
Clothes in shopping malls are getting more and more expensive, which is not an illusion of consumers. Uniqlo, known as the "middle-class affordable wardrobe", has begun to quietly increase prices in recent years. Decathlon, known as the "affordable supermarket" of sporting goods, announced a high-profile price increase, and the children's short sleeves that used to be 19.9 yuan are now priced at 39.9 yuan, nearly doubled. High-end outdoor brand Arc'teryx also announced an increase in the retail price of branded products across the board, with an average increase of about 20% to 30%. Other sports brands that are already expensive, such as North Face and Under Armour, have also increased to varying degrees in recent years. According to industry insiders, there are many reasons for the increase in the price of major brands of clothes in shopping malls, the increase in raw materials and circulation costs, market competition and the improvement of brand positioning.
In contrast, the wholesale market, because of the "absolute strength" of prices, has redefined the purchasing behavior of young people.
The owner of the clothing store in Xinhongcheng Market: There are still many little girls who buy clothes, many of them are driving, there are four or five people in a car, and there are four or five bags when you buy them.
The owner of the clothing store in Xinhongcheng Market: Some people can get up to ten or twenty sets, such as May Day, and the daily retail sales are at least five or six thousand yuan.
Xinhongcheng Market Clothing Store Owner: College students and the like, those who go to work, will come to visit when they have time, a third more than before.
In order to firmly attract young people, merchants in the wholesale market are always paying attention to the changes in young people's preferences and trends, and updating styles in a timely manner.
Xinhongcheng Market Clothing Store Owner: Our styles will be at the forefront of retail below, and they will be updated every week.
The so-called consumption downgrade of young people actually shows new possibilities for the clothing wholesale market. In the future, the clothing wholesale market may usher in a leap from the traditional model in the scene of increasing retail, and the product display and commodity price gradient of the wholesale market are expected to usher in a change that is more in line with the needs of retail buyers.