For shopping malls and department stores, using holidays, anniversaries, etc. to do some marketing activities is one of the important ways to attract popularity. However, shopping mall event planning is not a simple job, it involves more people, things, and things, and the number of participants is also relatively large, which belongs to large-scale event planning, and many small details need to be considered. So, what should shopping mall event planner do to get the effect of attracting popularity? Today, the editor has compiled some marketing tips, and then read on!
Shopping mall event planning can first consider doing promotional activities, because promotional activities can really give consumers benefits, let them enjoy discounts, give consumers a feeling of loss if they don't buy today, and stimulate their desire to consume at a time. For example, you can do a full reduction activity, or a full delivery activity, a full-site discount activity, etc., which are all good choices. Promotional activities can also be selected on holidays, anniversaries and other important festivals, because many workers also have time to go out to shop, their consumption enthusiasm will be relatively high, and the effect of promotional activities will be better.
There are also some lucky draws, and people always like to try their luck and see if they can win the jackpot. The setting of awards here needs to be planned according to the characteristics of target consumers, and the profits are truly given to consumers. In addition to the setting of awards, you can also innovate in the lottery procedure, such as using the HI on-site platform large-screen interactive lottery program, customers can scan the code to participate in the lottery, and the traditional lucky wheel, blind box lottery and other forms are transferred to the big screen, full of science and technology.
About HI Live Interactive Platform Introduction:
Hi live is a simple, free and fun on-site interactive large-screen production tool developed by Beijing Zhongwang Brahma Interactive Entertainment Technology Co., Ltd., which has ranked first in the Baidu index for several consecutive years among similar products in the market, serving 300,000 activities every year, and more than 100 million people around the world have participated in Hi live activities.
At present, HI on-site has covered multiple mainstream scenarios such as commercial activities, corporate activities, industry activities, wedding ceremonies, campus activities, restaurants and bars, retail stores, etc., and provides digital on-site marketing solutions for many key industries (real estate, home furnishing, automobile, insurance, tourism, hotels, and catering). The mainstream functions cover dozens of on-site creative interaction methods such as invitation, registration, sign-in, games, competitions, lucky draws, red envelopes, voting, scoring, questionnaires, messages, and rewards, and open up various marketing ecosystems (WeChat, Official Account, Enterprise WeChat).
Shake up interactive games
Racing, horse racing, yacht racing and other styles, quickly shake the phone, real-time ranking on the big screen according to the number of times the user/team shakes the phone, there are many kinds of interactive games such as racing games, horse racing games, user participation is also only need to scan the QR code on the screen to participate, after the event starts, everyone shakes the mobile phone at the same time, the big screen will scroll in real time to display the top ten results, and the game will end when the time set is reached. Shake It is almost one of the most popular games out there.
Barrage lottery
Before the start of the event, the host informed the on-site users that they would have a chance to win the lottery if they sent the barrage, which can greatly improve the enthusiasm of the on-site users and refuse to be cold. Compared with other methods of lottery, the barrage lottery is more novel and interesting. After the lottery, invite the winning user to the stage, and then let him read out his barrage content aloud, and the scene should have a special flavor. Compared with the barrage lottery in the live broadcast room, the large-screen barrage lottery is more shocking and has a sense of science and technology.
Answer the quiz
The answering test is very suitable for interspersing in the middle of the meeting, and the answer can be used to PK on-site knowledge and skills; Flexible question bank configuration, exciting new ways to answer questions on the spot, and custom settings of question answers make the activity more creative and more entertaining.
Wheel of Fortune
When participants click the center button on their mobile phones, the large turntable will speed up. The synchronous turntable lottery effect on the large screen realizes the perfect connection between the large screen on the stage and the mobile phone on the stage, making the game process more transparent and exciting, creating a fiery sense of the scene. At the same time, it can be used as a powerful tool to attract people to participate in the event offline: through the big wheel lottery, attract the crowd to pay attention to the event. At the same time, it supports sign-in to give good gifts and fun to send benefits.
3D Draw
3D lottery is one of the must-have features for large-scale events and bar celebrations, users scan the code to join the avatar will gather into a pattern scrolling, and the 3D visual effect is cool. It can leave a very deep impression on the audience and will not be forgotten in the mind for a long time.
Grab the red envelope
Grabbing red envelopes is red envelope rain, which is an interactive game function in HI on-site interaction. Guests scan the QR code on the large LED screen to enter the "Grab the Red Envelope", and click on the red envelope falling on the mobile phone screen to grab the red envelope. No matter when the red envelope is always a good way to mobilize everyone's enthusiasm, I don't need to say more about it.
So what should we pay attention to when interacting on a large screen? The HI Live Interactive Platform summarizes the following questions:
1. Proficient process operation. The interactive game itself is relatively simple, and you only need to familiarize yourself with the entire game process a few times before the event, but there are still some users who will have some strange abnormal operations.
2. Some activities are relatively large, resulting in some users in the distance behind them not being able to participate in the event by scanning the QR code on the screen. Therefore, if the venue of your event is also relatively large, you can consider printing out the QR code in advance and posting it in some other locations so that everyone can participate.
3. On-site computer network. Because these on-site large-screen interactions are based on the network, some hotel network speed differences or network hijacking will cause the activities to not be carried out normally.
The above three questions are the three most important questions summarized by the hi live interactive platform according to tens of thousands of large-screen interactive activities, as long as the above questions are paid attention to the general activities, there will be no problems.
The following is an example of an interactive game to demonstrate the specific operation process:
Welcome to Hi site.
Follow the process to create a new event
1. Function description
Participants enter the answering page to participate in the answering through their mobile phones, and the large screen dynamically displays the answering process and answering results.
2. Function settings
(1) Enter the interactive function settings and select "Answer" to make relevant settings
- Basic settings: title, game mode, answer time, media score, etc
1) Points mode: Rank according to points, if the points are the same, the one with the shortest time will be ranked first
2) Clearance mode: If you answer incorrectly, you will be eliminated, and all correct answers will be successful
- Add a question
You can manually add them one by one, or download the template to import the questions
The questions can be set as: text options, image options, graphic options (only one option type can be set for each question), and multiple choice questions can be set
- Add a prize
Prize setting: Prizes are set according to the ranking, and cash red envelopes or physical prizes can be added
(1) Cash Red Envelope:
Points mode: The minimum amount of a single red envelope is 1 yuan, and the scope of prizes can be set in each round of the game, and a variety of prizes can be added
- The undistributed cash red envelopes will be automatically returned to the red envelope account after the end of the year.
Clearance mode: Turn on the prize setting, and the cash red envelopes will be evenly distributed to all users who have successfully cleared the level.
- When the per capita prize amount is less than 1 yuan, the system will return the cash red envelope to the balance of the red envelope;
- The user's winning amount is accurate to two decimal places, and the remaining amount will be returned to the balance of the red envelope.
(2) Physical prizes:
Points mode: You can set the range of prizes in each round of the game and add a variety of prizes
Run mode: Only one type of prize can be added, cash red envelope or physical prize
1) If "Reward Settings is enabled", the physical prize will be issued to all users who have successfully cleared the game. The cash red packets will be distributed equally among all passes
off successful users
2) You can choose the function of "Open Prize Reissuance", after the answer, if no one clears the customs, the corresponding number of prizes will be issued according to the ranking of the leaderboard
It does not take effect when it is closed.
- Styling: Theme colors, prepare page titles, custom background images, and more
- Participation conditions: You can select a group, and people in the group can participate in the interaction according to the settings
- Custom music
3. Effect display
Click on the "View Answer Screen" to enter the game waiting page
Big-screen display effect
Wait for the answer page
Answering the question in progress page
End of answer page
The effect of the mobile phone display
Integral mode
Clearance mode - customs clearance
Clearance Mode - Not cleared