Source: Photo.com
From May 6, this year's Tmall 618 has begun to accept registration. For merchants, this year's Tmall 618 simplifies the registration process, and merchants who meet the conditions can directly register for goods; For consumers, it has also launched a series of measures such as full price protection, so that consumers can buy simply and with confidence.
This official announcement will cancel the pre-sale, specifically, this year's Tmall 618 has two waves of spot sales period, the first wave starts at 8 pm on May 20, and the second wave starts at 8 pm on May 31.
The pre-sale mechanism used to be a marketing strategy designed by e-commerce platforms to help merchants stock up in advance and reduce logistics pressure. However, over time, this mechanism gradually exposed shortcomings in the user experience.
Some netizens said, "It's not a shopping festival Taobao, there are also a bunch of merchants who are keen to engage in pre-sale, 15 days or even a month, there is a feeling that I pay the full amount for the merchants to prepare materials for production." Some netizens said, "Sometimes I buy a pre-sold down jacket, and when I receive it, it is so warm that I don't need to wear a down jacket." ”
In addition, Taobao also recently announced that the web version Taobao.com launched an upgrade, which has been comprehensively optimized in terms of product experience, product supply, content supply, etc., and at the same time, it has also re-launched the early forum "Taojianghu" of Taobao.
It is reported that this revision is the biggest update of Taobao in 7 years, and improvements have been made one by one for the experience of consumers shopping with the web version, such as the login status has been maintained for a longer time, the shopping cart has displayed the price after the coupon for the first time, the product details have been automatically collected for discounts, and "My Taobao" has increased invoice management. In the next stage, Taobao will explore AI e-commerce scenarios in depth, fully explore the unique advantages of large screens, and continuously optimize the user experience.
E-commerce transaction volume is growing year on year
From 2011 to 2021, the e-commerce transaction volume in mainland China increased year by year. In 2021, the national e-commerce transaction volume reached 42.3 trillion yuan, a year-on-year increase of 19.6%, resuming rapid growth. Among them, the transaction volume of commodities was 31.3 trillion yuan, and the transaction volume of services reached 11 trillion yuan.
Alibaba's revenue in the e-commerce space
Judging from the company's annual report, Alibaba's revenue in the e-commerce field is mainly divided into three types: retail and wholesale, rookie logistics and local life services, and further Alibaba divides its retail and wholesale business into Chinese retail and wholesale business and cross-border global retail and wholesale business. Judging from the data, in the 2019-2021 fiscal year, Alibaba's total e-commerce revenue has shown an upward trend year by year, of which China's retail business accounts for more than 76% of the year, which is Alibaba's main source of revenue. According to Alibaba's annual report, the main source of revenue for its retail business sector in China is revenue from its Taobao and Tmall platforms.
Note: Alibaba's fiscal year is closed on March 31, the same below.
Judging from the disclosure of the annual report, Taobao and Tmall retail GMV (full name Gross Merchandise Volume), that is, the total merchandise transaction, exceeded 3 trillion yuan as early as fiscal year 2016, and reached 8 trillion yuan in fiscal year 2021. In fiscal year 2021, the annual active consumption scale of the two platforms reached 800 million, and the number of mobile monthly active users exceeded 900 million, making them a veritable leader in the field of electric fans in China.
Note: Alibaba's fiscal year deadline is March 31. Alibaba's 2021 annual report did not disclose the total size of GMV in fiscal 2021, and the 2021 GMV data is forward-looking, based on the growth rate of Alibaba's annual report and 2020 data.
Wang Kaiqian, director of China International Electronic Commerce Center, said that as an important format of the digital economy, online shopping consumption continues to play an active role in helping consumption growth. In the first half of 2023, the country's online retail sales will reach 7.16 trillion yuan, a year-on-year increase of 13.1%.
Li Ran, vice president of Taotian Group, said that the acceleration of the era of artificial intelligence will become a new engine for the development of the e-commerce industry. He believes that the next step is to use the knowledge of various fields such as manufacturing, e-commerce, scientific research, and medicine to fine-tune the pre-trained large model and generate a large model that serves different industries. "With the development of technology, AI will become a new infrastructure for the e-commerce industry, penetrating into all aspects of e-commerce and reshaping the entire process of e-commerce."
Prospective Economist APP Information Group
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