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《The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market 》物流服务水平灵敏度分析。
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this is the LearingYard Academy!
Today, the editor brings you
"The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market"
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本期推文将本通过思维导图，精读内容，知识补充三个板块，展示期刊论文《The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market 》物流服务水平灵敏度分析，请读者跟着小编一起来学习吧！
This tweet will present the paper "The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market" through three sections: Mind Map, Intensive Reading Content, and Knowledge Supplement.
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Mind mapping
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Intensive reading content
In the sensitivity analysis of the results, the author first explains that this chapter studies the changes in the four business models of logistics service level, retail price, corporate profitability, consumer surplus and social welfare, and explains that the research is carried out under the condition that the platform commission is not high.
In the result sensitivity analysis, the author first explains that this chapter studies the changes in logistics service level, retail price, corporate profitability, consumer surplus, and social welfare in four business models, and explains the research conducted under the condition that the platform commission is not high. This tweet introduces the sensitivity analysis of logistics service level.
First of all, based on the numerical comparison, it is obtained: 1. Under the resale model, the mode of providing logistics services on the platform will produce higher logistics services. 2. Under the market model, the supplier provides logistics services and provides higher logistics services. 3. The platform acts as a distributor, and the double marginalization of the supplier to provide logistics services is the most serious.
Firstly, based on the numerical comparison, it is obtained that: 1. Under the resale mode, the mode of platform providing logistics services will produce higher logistics services. 2. Under the market mode, the supplier provides logistics services mode provides higher logistics services. 3. The platform acts as a distributor, and the double marginalization of suppliers providing logistics services is the most serious.
Subsequently, the relationship between the cost of logistics services and the degree of double marginal effect is plotted, where the double marginal effect is the supply chain profit under different modes and the highest supply chain profit in the integrated channel:
Then the relationship between logistics service cost and the degree of double marginal effect is plotted, in which the double marginal effect is the supply chain profit under different modes and the highest supply chain profit in the integrated channel:
According to the changes, it is found that the situation of the platform as a distributor and the supplier providing logistics services will always cause the most serious double marginalization problem, and with the increase of logistics service costs, the double marginalization problem of platform pricing and providing logistics services is the least.
According to the changes, it is found that the scenario where the platform acts as a distributor and the supplier provides logistics services always leads to the most serious double marginalization problem. With the increase in the cost of logistics services, the double marginalization problem of the platform pricing and providing logistics services is minimal.
Secondly, it is found that when the platform acts as a reseller, the situation of the platform providing logistics services will improve the service level to a higher level. When the platform is the sales marketplace, the supplier has pricing power and provides a higher level of service when providing logistics services. Therefore, when the pricing power and the provision of logistics services are the same entity, the level of logistics services is high.
Secondly, it is found that when the platform acts as a reseller, the logistics service provided by the platform will improve the higher service level. When the platform acts as a sales market, the supplier has the pricing power and will provide a higher service level when providing logistics services. Therefore, when the pricing power and the provision of logistics services are the same subject, the logistics service level is high.
Finally, the influence of logistics service cost on logistics service decision-making is analyzed, and when the logistics service cost performance is low, the logistics service level is the highest under the scenario of supplier pricing and providing logistics services, and when the logistics service is cost-effective, the logistics service level under the scenario of platform pricing and logistics service provision is the highest.
Finally, the impact of logistics service cost on logistics service decision-making is analyzed. When the logistics service cost-effectiveness is low, the logistics service level is the highest under the scenario where the supplier sets the price and provides the logistics service. When the logistics service cost-effectiveness is high, the platform sets the price and provides the logistics service. The logistics service level is the highest under the scenario.
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Knowledge supplementation
The level of logistics service is mentioned in the article, so how is the level of logistics service reflected?
The level of logistics service can be reflected in the following aspects:
1. Timeliness: The timeliness of logistics services reflects the speed and timeliness of logistics enterprises in the process of cargo transportation. It includes the time spent on the entire process from receipt to delivery of goods, including order processing, warehousing operations, transit time, etc. A high-level logistics service should be able to complete the transportation of goods on time and quickly.
2. Reliability: The reliability of logistics services reflects the stability and credibility of logistics enterprises in the process of cargo transportation. This means that the goods are delivered at the promised time and in the promised condition, and are not damaged or lost. A high-level logistics service provider should be able to provide reliable shipping and tracking services to ensure that the goods arrive at their destination safely and undamaged.
3. Transparency: The transparency of logistics services reflects the degree of information sharing and communication between logistics companies and customers. Customers should be able to track the location and status of their shipments in real-time and get timely updates and notifications. A high-level logistics service provider should have a good information system and customer service system to ensure that customers can get the information they need at any time.
4. Cost-effectiveness: The cost-effectiveness of logistics services reflects the resources consumed and the expenses incurred by logistics enterprises in providing services. In addition to providing high-quality services, logistics companies should also seek reasonable cost control measures to ensure that prices are reasonable. A good logistics service should be able to provide cost-effective transportation solutions.
The above are some of the main aspects of the level of logistics services. Different logistics service providers may have different characteristics and advantages and disadvantages in these areas. Customers can consider a combination of these factors to evaluate their service level when choosing a logistics service.
The text mentions the logistics service level, so how does the logistics service level reflect?
The level of logistics services can be reflected in the following aspects:
1. Timeliness: The timeliness of logistics services reflects the speed and timeliness of logistics enterprises in the process of goods transportation. It includes the time spent in the whole process from the receipt of goods to delivery, including order processing, warehousing operations, transportation time, etc. A high-level logistics service should be able to complete the transportation of goods on time and quickly.
2. Reliability: The reliability of logistics services reflects the stability and credibility of logistics enterprises during the transportation of goods. This means that the goods will be delivered at the promised time and condition, and not damaged or lost. A high-level logistics service provider should be able to provide reliable transportation and tracking services to ensure that the goods arrive at their destination safely and intact.
3. Transparency: The transparency of logistics services reflects the degree of information sharing and communication between logistics enterprises and customers. Customers should be able to track the location and status of their goods in real time, and be updated and notified in a timely manner. High-level logistics service providers should have good information systems and Client Server systems to ensure that customers can access the information they need at any time.
4. Cost-effectiveness: The cost-effectiveness of logistics services reflects the resources consumed and expenses incurred by logistics enterprises when providing services. In addition to providing high-quality services, logistics enterprises should also seek reasonable cost control measures to ensure reasonable prices. Excellent logistics services should be able to provide cost-effective transportation solutions.
The above are some of the main aspects of logistics service level. Different logistics service providers may have different characteristics and advantages and disadvantages in these aspects. Customers can consider these factors when choosing logistics services to evaluate their service level.
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If you have a unique idea about today’s article,
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References: Volcano AI Translation, Zhihu, Baidu
参考文献：Qin X, Liu Z, Tian L. The optimal combination between selling mode and logistics service strategy in an e-commerce market [J]. European Journal of Operational Research, 2021, 289(2): 639-651.
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