Source: Photo.com
Recently, JD.com launched a "beauty plus gift" function, and the first phase of the event prepared gifts with a total value of 200 million yuan.
Specifically, when users shop in the 10 billion subsidized beauty area, they can freely choose their favorite gifts from the gift pool when a single order reaches a certain amount. However, many consumers complained on the Internet that they only received genuine products and did not receive gifts, thinking that Jingdong "can't afford to play".
It is understood that Jingdong's self-operated beauty zone previously provided more than 300 yuan worth of Anesa sunscreen, more than 400 yuan of Herborist water emulsion set as a gift, users only need to buy more than 300 yuan of beauty products to get this batch of gifts, at present, the two gifts have all been sold out.
According to Sina Finance and Economics, Jingdong responded that when the above situation was set up in the background, the two products of Angesha and Herborist were mistakenly regarded as gifts, and the price was marked as 0 yuan. Industry insiders said, "But Jingdong will fully fulfill the contract and will ship goods from now on, and the current estimated loss is more than one million."
The scale and usage rate of online shopping users in China
From the perspective of user groups, data from the China Internet Network Information Center (CNNIC) shows that as of June 2022, the number of online shopping users in mainland China reached 841 million, a decrease of 1.53 million from December 2021, accounting for 80.0% of the total number of netizens.
Interpretation of the "14th Five-Year Plan for the Development of E-commerce".
In October 2021, the Ministry of Commerce, the Cyberspace Administration of China, and the National Development and Reform Commission jointly issued the "14th Five-Year Plan for the Development of E-commerce", which put forward the development goals of e-commerce during the "14th Five-Year Plan" period, and made long-term plans for the development of e-commerce from the aspects of model innovation, technology application innovation, and collaborative innovation.
E-commerce transaction volume is growing year on year
From 2011 to 2021, the e-commerce transaction volume in mainland China increased year by year. In 2021, the national e-commerce transaction volume reached 42.3 trillion yuan, a year-on-year increase of 19.6%, resuming rapid growth. Among them, the transaction volume of commodities was 31.3 trillion yuan, and the transaction volume of services reached 11 trillion yuan.
Li Guanyi, associate dean and associate professor at Nanjing University of Finance and Economics' School of International Economics and Trade, suggested that the government and relevant regulators should do their part to formulate clear and fair rules and ensure that these rules are strictly followed, and that platforms need to continuously improve their own governance. Improve consumer shopping experience and confidence by providing more transparent product information and services. E-commerce platforms can start from multiple dimensions such as product quality, service quality, and shopping process, and improve consumer satisfaction by optimizing user experience, which can not only protect consumer rights and interests, but also further promote the development of the platform. At the same time, the industry should also adhere to the consumer-centric, focus on providing high-quality goods and services, and meet the escalating needs of consumers. Actively embrace and learn from the advantages of the new e-commerce model, such as paying more attention to consumer experience and personalized services, so as to adapt to and lead the development of the market.
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