An anchor is bringing goods in a live broadcast (data map).
Recently, the author learned from the Yilong County Civil Electricity Center that from January to March, the county achieved an e-commerce transaction volume of 547.98 million yuan, a year-on-year increase of 10.56%, and online retail sales of 260.29 million yuan, a year-on-year increase of 24.62%, of which 33.98 million yuan were physical online retail sales and 226.31 million yuan were service-oriented online retail sales. In addition, the county's online retail sales of agricultural products were 7.73 million yuan, a year-on-year increase of 19.77%.
Since the beginning of this year, Yilong County has continued to grasp the e-commerce industry, focusing on the cultivation of the main body and industrial upgrading, deeply docking with well-known e-commerce platforms such as Douyin and Tmall, and sending out the good taste, good ideas and good products hidden in the mountains to Yilong in the form of live broadcasts. In March, the county's live online retail sales reached 3.25 million yuan, the live broadcast online retail volume reached 70,000 pieces, and the live broadcast viewers reached 940,000. In the live broadcast industry, the transaction volume of food, beauty care, and sports and outdoor reached 2.99 million yuan, 220,000 yuan, and 40,000 yuan respectively.
"Yilong actively builds an e-commerce development platform, cultivates e-commerce operators and makers, supports the construction of e-commerce product bases, and the e-commerce industry is booming. According to the relevant person in charge of the Yilong County Civil Electricity Center, in the next step, the county will continue to strengthen the cultivation of e-commerce enterprises, stimulate the endogenous power of advantageous e-commerce enterprises, carry out in-depth e-commerce work in rural areas, and drive the sales of agricultural and sideline products.