On April 9, the reporter learned from the county civil electricity center that from January to March, the county achieved an e-commerce transaction volume of 547.98 million yuan, a year-on-year increase of 10.56%, and online retail sales of 260.29 million yuan, a year-on-year increase of 24.62%, of which physical online retail sales were 33.98 million yuan and service-oriented online retail sales were 226.31 million yuan. In addition, the online retail sales of agricultural products in the county were 7.73 million yuan, a year-on-year increase of 19.77%.
Since the beginning of this year, our county has continued to grasp the e-commerce industry, focusing on the cultivation of the main body and industrial upgrading, in-depth docking with well-known domestic e-commerce platforms such as Douyin and Tmall, and sending the good taste, good ideas and good products hidden in the mountains to Yilong in the form of live broadcast. In March, the county's live online retail sales reached 3.25 million yuan, with 70,000 live online retail sales and 940,000 live viewers. In the live broadcast industry, food, beauty care, and sports and outdoor achieved 2.99 million yuan, 220,000 yuan, and 40,000 yuan respectively.
According to the relevant person in charge of the county civil electricity center, in the next step, our county will continue to strengthen the cultivation of e-commerce enterprises, stimulate the endogenous power of advantageous e-commerce enterprises, carry out in-depth e-commerce work in rural areas, drive the sales of agricultural and sideline products, and stimulate the growth of online retail sales of agricultural and sideline products in Yilong.