Guazhou County seized the opportunity of "Internet +" development, relied on the national e-commerce into rural comprehensive demonstration county project, vigorously supported the development of the e-commerce industry, accelerated the transformation and upgrading of the circulation of special agricultural products, and injected new momentum and vitality into the high-quality development of the county's economy.
In the past few days, with the successful holding of the "Poetic Gansu, Warm Guazhou" Guazhou Dunhuang Silk Road Twin Cities Spring Tourism Live Conference, and the "I@ Gansu 2024 Internet Enrichment Expo" Internet Information New Farmer Action Guazhou Special Training Course, the Internet popularity of Guazhou County has soared. The anchor of Gansu Lingdong Yingji Media Co., Ltd. seized the opportunity of traffic, brought goods through live broadcast on the online platform, and promoted Guazhou's agricultural products.
"We carried out live broadcasts on 4 platforms such as Douyin, Kuaishou, and Xiaohongshu, mainly focusing on agricultural products such as melon, wolfberry, licorice and seasonal fruits and vegetables, and the sales volume of a single live broadcast room was about 170,000 yuan. Lian Jun, head of Gansu Lingdong Yingji Media Co., Ltd., said.
The mobile phone screen is connected to the origin at one end and the vast market at the other. Compared with live streaming, Guazhou Lecun Tao E-commerce Co., Ltd. is based on traditional e-commerce channels, and uses e-commerce platforms to sign cross-border trade with Singapore, Russia, Japan, Germany and other countries, so that Guazhou agricultural products can go abroad.
"With the help of operators such as Guazhou Lecun Tao, Zhenpin Gansu, Taobao and Pinduoduo, we have completed the sales of online agricultural products, the promotion and sales of seasonal agricultural products, and with the help of platforms such as Douyin and Kuaishou to promote Guazhou agricultural products with Chinese and English videos, achieving annual sales of more than 60 million yuan. Si Penghui, deputy general manager of Guazhou Lecun Tao E-commerce Co., Ltd., said.
In recent years, Guazhou County has relied on the new model of "Internet +", integrated and dug deep into local advantageous resources, and established a stable e-commerce network operation system through multiple measures such as "building a base, building a platform, cultivating Internet celebrities, re-incubating, strengthening brands, promoting integration, and expanding channels", showing a new trend of e-commerce development of advantageous industries, agglomeration development of e-commerce formats, and brand development of agricultural products.
"Based on the advantages of agricultural industry development, we have established a training mechanism of 'e-commerce into rural areas', trained 3,730 e-commerce talents, guided e-commerce entrepreneurial talents to open 75 stores, actively promoted the development of e-commerce 'excellent stocks', and trained young talents with live events, further consolidating the talent base of urban and rural e-commerce. Peng Ruiqiong, deputy director of the Guazhou County Bureau of Commerce, said.
At present, the county has built 1 county-level e-commerce service center, 15 township-level e-commerce service stations, and 50 village-level e-commerce service points, all of which generally use Taobao, 58.com and other platforms to distribute Guazhou agricultural products online, and the county's e-commerce sales will exceed 80 million yuan in 2023. There are 26 registered pure e-commerce enterprises in the county, 15 special product network dealers, driven by the development of e-commerce "Internet +", 22 logistics companies have settled in Guazhou, and 13 rural township-level postal and express delivery are 100% covered. (Liu Jie, Wang Cui)