Located in the hinterland of the Hetao Plain and the northernmost part of the "bend" of the Yellow River, Wuyuan County, Bayannur City, is a national production base of high-quality agricultural and livestock products. The abundance of water, soil, light and heat resources here, as well as the unique advantages of the golden belt of crop growth at 41 degrees north latitude, have achieved the sweet and delicious natural taste of Wuyuan yellow persimmon sand.
Five original yellow persimmons.
In 2014, "Wuyuan Yellow Persimmon" was approved by the Ministry of Agriculture and Rural Affairs for the registration and protection of geographical indications of agricultural products, and in 2019, it was certified as a national famous and excellent new agricultural product.
In recent years, Wuyuan County has highlighted the regional characteristics, actively explored and done a good job in the "local specialty" article, and focused on "extending the chain to supplement the chain and strengthening the chain", by improving the quality of yellow persimmons, broadening sales channels, developing deep processing industries, and strengthening the "yellow persimmon economic chain" to help rural revitalization.
The original yellow persimmons were packed and shipped.
"Variety + technology" runs through the production chain
At 9 o'clock on April 26, the temperature gradually rose, walking into the planting base of Inner Mongolia Minlong Modern Agricultural Technology Co., Ltd., a busy scene in the greenhouse, the grower Wang Fangping was busy picking yellow persimmons, a full and strong, crystal clear yellow persimmons hung all over the seedlings, exuding a faint fruity fragrance, which was particularly attractive.
After picking several baskets of yellow persimmons, Wang Fangping was busy sorting and packaging, and then the cooperative carried out unified recycling. Wang Fangping introduced, this year she contracted a total of two greenhouses to plant yellow persimmons, the current yellow persimmons on the market, can pick more than 600 catties per day, each catty can be sold to about 7 yuan, two sheds 1 year income of more than 80,000 yuan.
"This year, the production and sales of yellow persimmons are booming, and the reason why they can be sold at a high price is mainly because of the replacement of new varieties, the biggest feature of the new varieties is that the fruit type is good, the stress resistance is strong, and the yield is high. After planting, the production process of the product is strictly controlled to ensure the quality of the product, no pesticides are used, and farmhouse fertilizer is used, which can be eaten directly after picking, so the persimmon tastes sweet and tastes particularly positive!" Wang Fangping said happily.
Yellow persimmons planted by farmers in greenhouses.
Wuyuan yellow persimmon, also known as Hetao ugly persimmon, yellow tomato, golden fruit, has been cultivated for more than 60 years. In the past, the villagers planted yellow persimmons for their own seeds, the selection standards were uneven, the quality gradually deteriorated, and the yellow persimmons produced were easy to crack and the commodity rate was low, and they were busy surviving all year round and couldn't make much money.
A good brand needs to be "hard support" for quality. Jin Cunwang, director of Wuyuan County Green Industry Development Center, introduced: "In recent years, Wuyuan County has adopted the model of 'government + scientific research institutes + enterprises + farmers' to promote the research and development of new varieties on the basis of purification and rejuvenation of local varieties of yellow persimmons. At the same time, in the process of planting yellow persimmons, the comprehensive technical measures of 'five mentions, five increases and two prevention and control' were actively promoted, which further improved the resistance of yellow persimmons and improved the quality and taste. ”
At present, Wuyuan yellow persimmon mainly has greenhouse, plastic greenhouse and open field 3 types of planting mode, the growth period of yellow persimmon is about 110 days, the peak fruit period is about 3 months, the basic realization of a season a year a stubble planting to four seasons of the year stubble planting, the yellow persimmon planting area is increasing year by year, and the people's pockets are becoming more and more bulging.
Workers pack yellow persimmons.
"Online + offline" to improve the supply chain
"Today to send more than 10,000 orders of yellow persimmons, has been sorted to be quickly loaded, hurry up to the hands of customers...... early in the morning, in Wuyuan County Hetao E-commerce Industrial Park, Wang Yun and the workers began to be busy, sorting, packing, packing, and sending Wuyuan yellow persimmons to all parts of the country.
Wang Yun is the person in charge of Wuyuan Zhenxu Agricultural Development Co., Ltd., mainly engaged in the sales of online and offline Hetao agricultural products, after 5 years of rapid development, it has accumulated a certain source of customers on major e-commerce platforms. In the past two days, the number of orders for her family's yellow persimmons has continued to grow, becoming a hot favorite in the e-commerce market.
"We buy nearly 10,000 catties of fresh yellow persimmon fruit from growers every day, and through major e-commerce platforms, the average daily sales volume is stable at more than 2,000 orders, and the daily sales volume reaches more than 50,000 yuan. Wang Yun introduced, "At present, most of the yellow persimmons are sent to Beijing, Shanghai, Guangzhou, Shenzhen and Jiangsu, with an annual sales volume of four or five million catties and sales of more than 10 million yuan, and the market is getting bigger and bigger." ”
Wuyuan Yellow Persimmon Industrial Park.
Wuyuan County seizes the development opportunity of "Internet +", relying on the Hetao E-commerce Industrial Park, well-known domestic third-party e-commerce platforms, self-operated e-commerce platforms, community group buying and other docking and supply channels, taking e-commerce as a new engine to transform the economic development mode and promote the economic development of the county, exploring the model of "e-commerce enterprises + growers + farmer professional cooperative organizations + traditional enterprises", promoting the production and marketing docking of local agricultural products such as yellow persimmons and waxy corn, and helping farmers increase their income and get rich.
"At present, there are 45 enterprise stores and individual stores selling yellow persimmons in Hetao E-commerce Industrial Park in Wuyuan County, including 3 mature yellow persimmon supply chain companies, with an average daily sales of 25,000 catties of yellow persimmons. In 2023, the county will sell about 275,000 orders of yellow persimmons through the Internet, with a sales volume of 1.375 million catties. Zhou Xuan, director of the Wuyuan County E-commerce Office, said.
Online orders are continuous, and the offline market is hot. In the major agricultural specialty distribution stores in Wuyuan County, the yellow persimmons sold as gift boxes were transported away one by one, the scene was very hot, and it became a good product for citizens and tourists to visit relatives and friends, and the market visibility, reputation and market coverage of Wuyuan yellow persimmons increased rapidly. Wuyuan County has signed agreements with more than 20 chain hotel enterprises across the country for fixed-point sales, and established 5 direct sales stores outside the city, which has promoted the sustainable development of the yellow persimmon industry and broadened the product sales channels.
Yellow persimmon hot pot.
"Processing + Transformation" to improve the value chain
Food in all directions, but a bowl of fireworks in the world. When you are sweating profusely from a pot of hot Sichuan-Chongqing hot pot, you might as well try the yellow persimmon health hot pot in Wuyuan County. In a yellow persimmon hot pot restaurant in Wuyuan County, before the peak of dining, there were many diners in the store. Order a few side dishes, a few slices of fresh meat, and a few homely words, and you can indulge in the delicious taste of the hot pot. According to Zhang Fei, the person in charge of the restaurant, such a hot state has lasted for many years.
"The number of diners in the store every day is 300-500 people, the number of tables is about 70 to 150 tables per day, the average daily sales are 3-50,000 yuan, and the customer return rate is more than 50%. Zhang Fei told reporters.
In order to create a unique "Yellow Persimmon" hot pot, Zhang Fei used the Yellow Persimmon in Wuyuan County as raw materials, hired a chef with many years of experience in the hot pot industry and began to develop the "Yellow Persimmon Health Hot Pot Material". In order to ensure the health of the bottom of the yellow persimmon pot, he used carrot and pumpkin puree to neutralize the sourness of the yellow persimmon, and the yellow persimmon hot pot material produced did not add any preservatives, and at the same time matched with refreshing and greasy persimmon juice, which captured the taste buds of many diners in terms of color, aroma and taste, and met the high-end dietary needs of consumers.
"Yellow persimmon hot pot tastes light and fragrant, very healthy and healthy, drink a bowl of soup before meals, sweet and sour appetizing, use it to feel the original fresh fragrance of the meat, and then with freshly squeezed yellow persimmon juice, it is really wonderful!" said Li Yueying, a diner.
Tourists picking yellow persimmons.
Although "Huangguoguo" is small, its use is infinite. In recent years, it has successively developed yellow persimmon juice, yellow persimmon hot pot material, yellow tomato sparkling water, yellow tomato dice, yellow tomato fruit cake and other yellow persimmon products, and at the same time strengthen the brand building of yellow persimmon to create a complete industrial chain from the field to the table.
In order to help the Wuyuan yellow persimmon industry to become bigger and stronger, at present, the Yellow Persimmon Industrial Park invested and constructed by Wuyuan County Dafeng Grain, Oil and Food Co., Ltd. is in full swing, and the project plans to invest 120 million yuan in two phases. The first phase invested in the construction of 1 standardized workshop of 8,500 square meters, 1 production workshop and 1 raw material workshop of 7,200 square meters, and was equipped with yellow persimmon puree, yellow persimmon hot pot base and yellow persimmon juice production line. Up to now, the project has completed an investment of 80 million yuan, and the main project construction of the standardized workshop, production workshop and raw material workshop has been completed, and the internal decoration and equipment ordering and installation work are underway.
Zhao Feiyun, chairman of Wuyuan County Dafeng Grain, Oil and Food Co., Ltd., said: "After the first phase of the project is put into operation, we plan to produce 18,000 tons of yellow persimmon puree annually, of which, 6,000 tons of puree are used to produce yellow persimmon juice, 6,000 tons of puree are used to produce yellow persimmon hot pot base, and the remaining 6,000 tons of puree are used as raw materials to supply hot pot base manufacturers such as Prairie Red Sun. After it is put into production, it will contribute to the local processing and transformation of yellow persimmons and the upgrading of the county's fruit and vegetable industry. ”
Large growers sincerely invite visitors from all over the world to taste yellow persimmons.
Up to now, the annual planting area of Wuyuan yellow persimmon is more than 3,000 mu, and the average benefit per mu has reached more than 10,000 yuan. There are a total of 7 yellow persimmon processing and sales enterprises in the county, with an output of more than 1,700 tons and an output value of more than 3,800 yuan in 2023. Yellow persimmon-related products are sold in 12 league cities and all parts of the country through online and offline channels, and 90 Wuyuan yellow persimmon hot pot restaurants are located inside and outside the autonomous region. In 2023, the technical manual for the whole process of standardization of Wuyuan yellow persimmon will be formulated and improved, and the yellow persimmon juice will successfully apply for the "Mongolian word mark" certification. At present, the Wuyuan Yellow Persimmon Industry Association has been established, and a total of 26 enterprises and cooperatives have been authorized to use the "Wuyuan Yellow Persimmon" geographical indication agricultural product identification, which has effectively expanded the popularity and influence of Wuyuan Yellow Persimmon.
Yellow persimmon seedlings in the field.
In the future, Wuyuan County will increase project support, implement preferential policies, do a good job in service guarantee, further strengthen variety purification, standardized planting technology promotion, industrial chain extension, brand building and marketing, fully tap the inherent potential of "unique", "special", "good and excellent" and "wrong front", and build a set of seed cultivation and research and development, base planting, deep processing, brand building, Marketing and other whole industry chain system, and strive to achieve a comprehensive output value of more than 500 million yuan in the primary, secondary and tertiary industries, and build the yellow persimmon industry into a well-known national characteristic industry of rich people and strong counties.
Source: Prairie Media
Editor: Sha Zhiyuan
Editor: Zhao Zongjie
Final review: Li Enguang
Director: Zhao Huiru