Editor's note
The countryside of Huangshan is a huge treasure house, which gathers history and culture, beautiful landscapes, customs, ecological resources, and special food, showing the beautiful appearance of Chinese pastoral.
How to further amplify the beauty of the countryside and tell the story of the revitalization of China's countryside to the world?
Huangshan City has innovated to create the IP of "Village Brand", played five trump cards of Village Bowl, Village Creation, Village Opera, Village Competition, and "Village Official", and launched brands such as "Huizhou Flavor Race Village Bowl", "New Farmers, See You on Monday", "Rural Opera Festival", "Rural Life Aesthetic Design Competition", "Revitalization of 100 Village Officials", etc., to show the renewal of the village with good content and strong operation, promote the optimization and upgrading of rural industries, stimulate the continuous emergence of new forms of cultural tourism, and pave a moving picture of livability, business and tourism on the road of rural revitalization.
Murasu IP:
See how "local specialties" become "golden signs"
Yucun vermicelli feast, unity fishing pavilion cake, Shangfeng green calyx plum, Jieshi bud reed cake, Yiqi bamboo tube rice...... Since Huangshan City innovatively launched the brand of "Huizhou Flavor Saicun Bowl", more than 80 unique Huizhou flavors have been used as the "golden signboards" of each village, taking turns to "serve on the table" and compete with each other, which has opened the eyes of the majority of netizens.
As the saying goes, "Eat the mountain by the mountain, eat the sea by the sea." "The mainland has a vast land area, and due to different climatic conditions, soil characteristics, and geographical space, a wide variety of "local specialties" have been formed. In the land of Huangshan Mountain, which is 30 degrees north latitude, green mountains and green waters give birth to high-quality mountain treasures, and all kinds of "local flavors" of Huizhou with superior quality are numerous, each with its own characteristics.
Although "native products" bear the name of "soil", they play an irreplaceable value and charm in the painting of rural revitalization, and it is the memory integration of water and soil.
Shiitake mushrooms, fungus, stinky mandarin fish, dried tea bamboo shoots, pecans, gongju fragrant quirk, yoyo pig, roasted cakes, dried tea, edamame tofu......
The "soil" of native products lies in the fact that it is bred by a regionally superior natural environment and unique production methods, and carries the nostalgia and nostalgia that the people cannot separate; the "special" of native products lies in the fact that it is the concentrated embodiment of local advantageous resource endowments, and is the characteristics, characteristics, and bright spots, which condense the local customs.
Let the "native products" become the "golden signboard" that reflects the landscape and culture. In recent years, Huangshan City has deeply implemented the "Six Industries 100 Billion Yuan" rural industry revitalization action focusing on "camellia, grass and fish", continued to export "1+7" regional public brands such as Pastoral Huizhou, and vigorously developed rural characteristic industries, with the comprehensive output value of the city's six major industries reaching 100.9 billion yuan in 2023.
"Native products" are the golden key to increasing income and getting rich. "Native products" has only three words, but there is a lot of potential inside, and some experts interpret the connection between the three in this way:
Without "soil", the industrial foundation is unstable; without "speciality", the competitive advantage is insufficient, and without "production", it is difficult to sustain development. The only way to turn "lumps" into "golden babies" is to get through the "industrial barrier".
In recent years, Huangshan City has accelerated the road of standardization, scale and industrialization development, and has continuously made excellent "fish brand".
For example, in order to solve the problem of "stuck neck" of raw fish, we will actively carry out the breeding of feed mandarin fish captive barrel facilities, and the output of mandarin fish breeding will exceed 500 tons in 2023;
As of the end of last year, there were 37 large-scale stinky mandarin fish processing enterprises in the city, more than 100 processing workshops, and more than 1,000 restaurants operating stinky mandarin fish dishes, driving the employment of more than 30,000 people, with an annual processing capacity of nearly 55,000 tons of mandarin fish, and the output value of the processing industry exceeded 5 billion yuan.
In order to comprehensively enhance the value of the tea industry, Huangshan City has taken the lead in promoting the green prevention and control of diseases, insects and weeds in tea gardens in the whole country, and has made every effort to create the first city without pesticide residues in the whole region of tea; using tea science and technology innovation, it has developed special tea products such as winter tea beer, healthy gummy candy and winter tea lozenges, and launched young tea products such as substitute tea and flavored tea, and 90% of the new tea manufacturers in the country have established cooperation and co-construction relations with Huangshan City; published the "Anthology of Hui Tea Culture Stories" In 2023, the city's comprehensive tea output value will reach 26 billion yuan, a year-on-year increase of 13%.
Only by making local products into "juicy and flavorful" local specialties with a more complete chain and richer business formats can "increase income and get rich" turn from a slogan into a reality.
Driven by characteristic industries, in 2023, the per capita disposable income of rural permanent residents in our city will be 23,465 yuan, a year-on-year increase of 8.1%, and the operating income of the city's rural collective economy will be 650 million yuan, of which 86.2% will be villages with operating income of more than 500,000 yuan.
"Native products" empower the integrated development of agriculture, culture and tourism.
In November last year, the fifth lantern persimmon cultural tourism festival of Shangfeng Township was held in Jichuan, attracting many "good persimmon" tourists to go to a village for a Hui flavor. In recent years, Shangfeng Township has anchored the agricultural tourism article, through the construction of Internet celebrity check-in points, micro-creative landscapes, farmhouses and other rural tourism supporting facilities and the holding of the Lantern Persimmon Cultural Tourism Festival, the brand effect of "Jichuan Lantern Persimmon" has become increasingly prominent, and the annual processing and sales of persimmons have reached 8,000 kilograms.
In recent years, Huangshan City has also successively created more than 200 theme routes, characteristic towns, museums and complexes integrating tea culture and leisure tourism, sightseeing experience, education and research, and has integrated the development of agriculture, culture and tourism, and has integrated a new path for the development of the tea industry and a new atmosphere for rural revitalization.
Cook the "nostalgic ingredients" and refine the "guest retention package". With gastronomic tourism as the incision, Huangshan promotes the in-depth integration and development of agriculture, cultural tourism, business tourism, and health tourism, and derives a variety of cultural and tourism formats such as leisure and vacation, agricultural experience, research and study, and ecological health care, giving birth to 176 rural micro-scenic spots, more than 3,200 Huizhou beautiful accommodations, and 100 best rural bookstores and coffee houses...... In 2023, the city's leisure agriculture and rural tourism will receive 51.826 million person-times, with an operating income of 40.28 billion yuan, an increase of 17.5% and 22.4% year-on-year, respectively.
"Souvenirs" in the village bowl
Condensation
Farming inheritance, cultural continuity,
Industrial upgrading, poetry and distance
It has added a beautiful touch to rural revitalization
Source: Huangshan Daily