Chao News client reporter Li Fengjiao intern Chen Qingxia Gu Yifei
A dialogue across the ancient and modern, vividly interpreting the profound heritage of Yuhangjing camellia culture and the vigorous development of the tea industry; as a leader in rice farming, Haiyan lobster attracts the attention of the audience with its ecological model and characteristic activities; from sweet and delicious pastries to delicious and attractive snacks, behind each Lanxi special snack carries the wisdom and enthusiasm of the people of Lanxi; Anji bamboo forest chicken hidden in the depths of the bamboo forest, boiled into a fresh and fragrant chicken soup that tantalizes the taste buds, and the bamboo forest chicken is "a blockbuster"; Ten thousand families are off to a good start, and a civilized dragon top tea sends good wishes...... At 10 a.m. on April 19, the series of activities of "Zhejiang Agricultural Excellent Production, 100 Counties and 1000 Products" was officially launched in Hangzhou Agricultural Development City Kitchen. The event site was crowded, and the audience and diners tasted and tasted on the spot, witnessing the famous and high-quality "local specialties" to a new "tide".
"Ponder the four words of 'soil', 'special', 'production' and 'wealth', and develop modern agriculture with the thinking of the whole industry chain, so that farmers' money bags are getting bigger and bigger. Wang Tonglin, director of the Agricultural Office of the Zhejiang Provincial Party Committee and director of the Provincial Department of Agriculture and Rural Affairs, said in a speech at the opening ceremony. At the event site, the third batch of famous and high-quality "native products" in Zhejiang Province and the list of the whole industrial chain of "native products" in Zhejiang Province were officially released, and the official account of "Zhejiang Famous and Excellent Native Products" was launched. In addition, during the three-day offline activities, the whole industrial chain of Yuhangjing camellia, Haiyan rice field lobster, Lanxi farmhouse specialty snacks, Anji bamboo forest chicken, and Kaihua Longding tea was displayed, and the "prologue" of the province's famous and high-quality "native products" market was played.
Accumulation of "native products" plays the song of common prosperity
Originating from the "soil" of one side, creating the "taste" of one party; upholding the "special" of a place, prospering the "industry" of a place, expanding a group of "production" and leading a group of "wealth". Each "local specialty" carries a rich regional culture, condenses the hard work and wisdom of farmers, and is an important support for rural economic development.
Zhejiang farmers work intensively, rely on the mountains to eat the mountains and sing mountain songs, rely on the sea to eat the sea and read the sea classics, and constantly transform regional resources into advantageous industries such as characteristic forest fruits, high-quality tea mulberry, ecological animal husbandry, nostalgic food, and local cultural tourism, so that urban and rural residents can taste thousands of delicious delicacies and love landscape idyll. All localities focus on in-depth and thorough "local specialties" articles, adhere to the development of specialization, branding, integration, green, and digitalization, accelerate the formation of industrial clusters into chains, and take multiple measures to drive farmers to increase their incomes and get rich.
One-click direct access to the "native products" exhibition and sales matrix is launched
Dig deep into the resources of "soil", amplify the advantages of "special", improve the benefits of "production", and drive the "rich" people to share. The official account of "Zhejiang Famous and High-quality Native Products" launched at the event site comprehensively helped the revitalization of Zhejiang's rural characteristic industries and led Zhejiang's "local specialties" to the road of common prosperity. The official account focuses on "Zhejiang Agricultural Excellent Production, 100 Counties and 1000 Products", and adopts the method of "public welfare publicity + market-oriented promotion" to open up the whole chain of local product brand construction, publicity and promotion, and consumer experience.
The platform not only releases the industrial map, product portraits, and origin features of "Zhejiang Agricultural Excellent Production, 100 Counties and 1000 Products" in real time, deeply excavates regional culture, traditional agronomy, ancient village dwellings, intangible cultural heritage folk customs, etc., and tells local stories such as advantageous industries, special food, leisure and cultural tourism, but also links to push the latest policies, financial services and measures to benefit the people of "Zhejiang Agricultural Excellent Production, 100 Counties and 1000 Products", and smooths the functional path of local product brand construction, quality management, marketing services and rights protection.
In addition, with the official account as the starting point, the Zhejiang Provincial Department of Agriculture and Rural Affairs actively expanded the production and marketing platform of "Zhejiang Agricultural Excellent Production, 100 Counties and 1000 Products", linked to the third-party platform, opened up the production and marketing matrix, and issued 500,000 yuan of consumption coupons for this launching ceremony. As one of the matrices opened up by the official account, the "Zhejiang Famous and Excellent Native Products" zone officially settled in the "Chaoli Life Quality Museum", and was simultaneously launched on the three platforms of the "Zhejiang Famous and Excellent Native Products" official account, the Chao News client, and the "Chao Life Quality Museum" applet.
Hand in hand to tide "local specialties" and write "tide" articles
At the event site, Zhejiang Provincial Agricultural Products Green Development Center and Zhejiang Agricultural Products Co., Ltd. signed a strategic cooperation agreement, the Postal Savings Bank released special financial products of famous and high-quality "native products", and Wasu Group launched the "Yinong" activity, committed to promoting the deep integration of agricultural science and technology and rural development...... This series of measures has brought together the majestic power of rural revitalization, and the opening of cooperation channels is leading a new wave of common prosperity.
"Industrial revitalization is the top priority of rural revitalization, and it is also the entry point of practical work. In order to further do a good job in the new media dissemination of famous and high-quality "native products", the Zhejiang Provincial Department of Agriculture and Rural Affairs has officially launched the global short video collection activity of "I Speak for Famous and High-quality Native Products in Zhejiang" from now on, looking for hundreds of local product recommendation officers and 10,000 local product communication officers, and inviting thousands of you and me to come to the camera to speak for local specialties and share the authentic Zhejiang "township" flavor.
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