Recently, Tianshui Malatang has become a new "top-rated" delicacy that will become popular across the country in 2024. Malatang is available all over the country, why is it on fire in the sky?
01 Malatang, which is available all over the country, why is it so hot in the sky?
There has been a "long queue" at the entrance of the Malatang shop in the streets and alleys of Tianshui, almost all of them are tourists from all over the country. A Xinjiang consumer said, "I drove from Urumqi and drove for a day and a night, just for this bowl of Malatang." ”
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Mr. Cho and his wife, Mr. Lee Moon-jun, run a small shop for the first time in more than 20 years. Fu Yulian, the operator of Malatang, said that the business is very good, "There are more people increasing day by day, sometimes it is more than 5 o'clock in the morning when I go back, and the earliest is to close at three or four o'clock in the morning, I am very happy that they came to Gansu to taste the Malatang here." ”
Malatang, which is available all over the country, why is it so popular in the sky? Merchants said that the reason is the chili pepper and soup base. The chili oil used in Malatang is very special, it is made by grinding local specialty chili peppers into chili powder, then drizzling with hot oil and stirring slowly. This process not only wants to fry the chili peppers, but also does not burn the chili peppers, and is very particular about oil temperature and techniques.
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In addition to soul chili oil, the soup base of Malatang is also very important, which is made of bone broth and a variety of spices, with a variety of seasonings and mysterious proportions.
Wang Yuanqin, the operator of Malatang, said, "More than a dozen materials are needed to make Malatang, such as Sichuan pepper, star anise, white cardamom, cumin, as well as dried ginger slices, grass fruit, good ginger, etc. "In addition to the soup base seasoning, the most important thing is the chili pepper. Sea pepper and Gangu pepper are fused in the right proportion, creating a fragrant and spicy character.
02 Gangu pepper, Qin'an peppercorn...... Malatang with fire water "the latest susvenir"
Tianshui's delicious spicy tang has ignited the local pepper and vegetable industry. Gangu peppers, Qin'an peppercorns, Wushan vegetables, and hand-rolled flour are all indispensable, and these have also become the "latest local specialties" that tourists must bring to Tianshui.
Gangu County, the "hometown of Chinese peppers", is one of the earliest counties in mainland China for pepper cultivation, with a pepper planting area of 56,000 mu in 2023, a total output of 130,000 tons, and an output value of about 350 million yuan.
The chili pepper meat of Gangu is thick and oily, and the aromatic substances are more abundantly precipitated. The sun-dried dried chili peppers are ground into noodles, and the oil that comes out of the scalding is spicy and mellow, which is the golden partner of Tianshui Malatang. The hemp flavor of Tianshui Malatang also comes from local peppercorns. The pepper produced in Qin'an County, Tianshui City has large particles, bright fruit color, mellow hemp flavor, rich and lasting aroma, and is an indispensable raw material for Tianshui Malatang.
03 A bowl of Malatang "ignited" a city, with a tourism income of 1.37 billion yuan in 20 days
A bowl of spicy tang "ignites" a city. In order to allow foreign tourists to taste the authentic Tianshui Malatang, Tianshui City has carefully built a Malatang street, and screened 39 Tianshui Malatang operators with a good reputation and sought after by netizens in the city to settle in. In order to facilitate foreign tourists, Tianshui has also opened a special bus line for Malatang.
Malatang exploded in popularity, which led to the development of Tianshui's cultural tourism market. According to statistics, from March 1 to March 20, Tianshui City received a total of 2.36 million tourists, achieving a comprehensive tourism income of 1.37 billion yuan.