From May 15th to 17th, the 2024 Production and Marketing Docking Activity of Agricultural and Sideline Products in Poverty Alleviation Areas hosted by the All-China Federation of Supply and Marketing Cooperatives and the Guangdong Provincial People's Government was held in Huizhou. Based on the characteristics of Chao'an, the Chao'an District Supply and Marketing Association selected agricultural and sideline products such as honey, prune, phoenix dancong tea, Jigong throat treasure, Jiangdong rice, beef balls, olive wine, Chaozhou Sanbao, etc., and appeared in the production and marketing docking activities of agricultural and sideline products. In this production and marketing docking activity, Chao'an District has purchased nearly 370,000 yuan of agricultural and sideline products from poverty alleviation areas online and offline.
The production and marketing docking activity lasted for 3 days, with the theme of "giving full play to the production and marketing docking role of the '832 platform' to help promote the comprehensive revitalization of rural areas", and focused on online and offline display of poverty alleviation areas, more than 30,000 suppliers, more than 40 million high-quality agricultural and sideline products and industrial assistance results in 22 provinces (autonomous regions and municipalities) in the central and western regions. Among them, the Guangdong Provincial Supply and Marketing Cooperatives implemented the "Millions and Thousands of Projects" Achievement Exhibition Hall to display and sell advantageous and characteristic agricultural products from all over the country. In order to expand the sales channels of agricultural and sideline products, the Chao'an District Supply and Marketing Association actively organized and used the production and marketing platform to promote agricultural products with unique Chao'an characteristics.
At the exhibition site, the duck foot wood winter honey from the Phoenix Mountain Provincial Nature Reserve, the fragrant alpine phoenix single bush tea, fragrant rice raw materials, and olive wine fermented by grain buds attracted many exhibitors to stop and purchase, and actively docked. The on-site beef ball tasting activity was even more popular, and the chewy and tender beef balls and beef tendon balls made the tasters frequently praise and ask about the purchase price and method. Rich categories and unique products make the Chaozhou booth a popular check-in point.
Online and offline efforts. Relying on the circulation channels and e-commerce advantages of the province's supply and marketing system, the Chao'an District Supply and Marketing Association organized Chao'an agricultural products to be put on the provincial society's "New Supply and Marketing Tianrun" e-commerce platform, integrated into the sales market of the Guangdong-Hong Kong-Macao Greater Bay Area, smoothed the online and offline sales channels of agricultural and sideline products, continued to do a good job in "native products" articles, promoted the "entry into the bay and out of the sea" of advantageous agricultural products, and drove farmers to increase their income.
In the next step, the Chao'an District Supply and Marketing Association will focus on the implementation of the "Millions and Thousands Project", take the initiative to connect with Chao'an characteristic agricultural product enterprises, give full play to the role of the supply chain innovation center of the agricultural product base, build an online and offline agricultural product production and marketing docking platform, carry out various forms of production and marketing docking, continue to promote Chao'an agricultural products "out of the circle", and make supply and marketing contributions to promoting the comprehensive revitalization of the countryside.
Southern+ reporter Ji Jinna
【Author】 Ji Jinna
[Source] Southern Press Media Group Southern + client