laitimes

French national gift, Chinese specialty?!

author:Connected business knows

After a lapse of five years, China went to the French Republic again.

On the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, the heads of state of China and France met again. A liquor, but it has become a French national gift to witness the exchange of countries, which is the great glory of Yanghe Dream Blue.

Why Yanghe, why Yanghe Dream Blue?

French national gift, a liquor?!

Coordinates France, on the marble table of the Elysée Palace, three Olympic torches. This is the Beijing Double Olympic Torch presented by the mainland to the French president, and the French president gave back the Paris Olympic torch.

As the people who eat melons, it is understandable to focus on the national gifts of both sides. As a material carrier of history and culture, national rites play an important role in promoting friendship between countries and leaders.

During his visit to France, the mainland presented the French president with several famous works of French literature translated into Chinese, thus highlighting the long history of Sino-French exchanges. France's national gifts include Chanel, Pierre Gallou's hand-blown glass vases, Hennessy Cognac X0 brandy and other products with national elements, which are a perfect display of the essence of its own culture.

Among the dazzling "national gifts", a wine gift box is eye-catching, which is a joint gift box between Yanghe Dream Blue and French Champagne Cattier.

French national gift, Chinese specialty?!

Yanghe Dream Blue and French Champagne Jia Daiya joint gift box

Why does a liquor appear in the French national gift? You must know that Louis Vuitton (Louis Vuitton) is the most influential French luxury brand in the world, and it missed the national gift, but Yanghe can be on the national gift lineup.

On the one hand, it is enough to show that Yanghe Dream Blue has a considerable consumer audience and brand awareness in France. On the other hand, it means that in France's national vision, Yanghe Dream Blue is the link between the cultures of China and France, and it is a representative element of China's brilliant culture!

Why Yanghe Dream Blue?

As one of the French national gifts, it is the great glory of Yanghe Dream Blue. But why Yanghe? This is worth pondering.

From the point of view of material attributes, the appearance of liquor in the French national ceremony is not abrupt. On the one hand, baijiu is a product of Chinese culture and craftsmanship. On the other hand, in recent years, the pace of baijiu going overseas has been significantly accelerated, and baijiu is also a representative of China's march to the center of the world stage.

As the "vanguard" in the process of international promotion of Chinese liquor, it continues to expand its overseas territory. In the French market, consumers are full of praise for the soft taste of Yanghe Dream Blue, which has a considerable brand voice and consumer friends.

French national gift, Chinese specialty?!

Roundtable of the "China Business Forum".

On May 6, local time in France, the French Ministry of Finance held a roundtable meeting of the "China Business Forum", aiming to help French small and medium-sized enterprises explore the international market and adopt relevant strategies to conduct business and trade exchanges with China. Nearly 300 guests, including representatives of Chinese and French enterprises, attended the roundtable.

Yanghe Co., Ltd. made a wonderful appearance in this event, and with its rich taste experience, the guests praised the mellow wine.

French national gift, Chinese specialty?!

The guests praised the blue of Yanghe Dream

The figure of Yanghe Dream Blue has also repeatedly appeared in important events of Sino-French friendship. Including as a special partner, in-depth participation in the "Celebration of the 60th Anniversary of the Establishment of Diplomatic Relations between China and France and the Opening Concert of the Sino-French Year of Culture and Tourism"; Appeared at the opening ceremony of the French Chinese Tourism Year. It can be said that Yanghe Dream Blue has long been incarnated as a "Chinese business card" in France, witnessing the historical moments of Sino-French friendship.

In 2014, in a speech at UNESCO headquarters, the head of state of the mainland quoted the famous words of the French romantic writer Victor Hugo, "Wider than the sky is the heart of man", in order to emphasize the harmonious coexistence of different cultures, which is also the brand proposition of Yanghe Dream Blue.

French national gift, Chinese specialty?!

Yanghe Dream Blue and French Champagne Jia Daiya joint gift box

The head of the mainland once said, "In dealing with different civilizations, we need to be broader than the sky." With the help of Hugo's famous words to extend the Dream Blue brand, Yanghe Dream Blue is widely sought after in the French market, which is based on the recognition of both civilizations. To a certain extent, Yanghe Dream Blue is a realistic symbol of Chinese culture and French culture. And this is enough to explain why Yanghe and why Yanghe Dream Blue? From Chinese blue, to French blue, to world blue. The "Chinese business card" represented by Yanghe continues to shine in the world, and the national brand shines on the world stage, reflecting the heritage and strength of a great country.

Read on