On April 29, a symposium on promoting automobile characteristic consumption was held at the Beijing Automobile Museum. The seminar was hosted by the China Association of Automobile Manufacturers and undertaken by China Pickup Network, with leaders and experts from the National Development and Reform Commission, the Ministry of Commerce, the Ministry of Industry and Information Technology, the State Information Center, and the Yiche Research Institute, as well as the heads of domestic mainstream pickup trucks and peripheral enterprises.
Geely Radar was also invited to participate in the conference and exhibited the four-wheel drive pure electric super pickup truck Radar Horizon, as well as two modified models: the Radar RD6 Xinggong Edition and the Radar RD6 Traffic Accident Investigation Vehicle. Geely's radar products are super powerful, as well as strong modification and multi-circle expansion capabilities, attracting many guests and audiences to come to experience.
The policy market is good for the new energy pickup market in the future
According to media reports, in recent years, the mainland pickup truck "lifting" continues to make new progress, 97% of the country's prefecture level and above cities have canceled the restrictions on pickup trucks into the city, 267 cities above the prefecture level on new energy light vans are not restricted, 10 cities pilot to give some medium-sized vans and light trucks the same right of way. However, policies such as mandatory scrapping and annual inspection are still one of the objective factors restricting the consumption of pickup trucks.
There is a key task in the government report of the two sessions in 2024: to further cultivate and expand new consumption patterns, expand domestic market demand, and promote stable economic growth. The pickup truck market will be a new growth pole to expand automobile consumption. The pickup truck industry development conference was held at the first time after four years at the Beijing Auto Show, and the attention of automobiles soared, which also showed the importance of relevant ministries and commissions and the automotive industry to the pickup truck market.
Li Shaohua, Deputy Secretary-General of China Association of Automobile Manufacturers, delivered a speech
At the closed-door discussion and the 2024 Pickup Industry Development Conference, the guests had in-depth exchanges on issues of general concern to the pickup industry. Among them, Li Shaohua, deputy secretary-general of the China Association of Automobile Manufacturers, put forward four suggestions to the pickup truck industry to strengthen technological innovation, strengthen brand building, strengthen market development, and strengthen industry cooperation; Xie Guoping, deputy director of the Resources and Data Division of the Ministry of Information Technology and Industrial Development of the State Information Center, issued a joint research initiative on the New Car Buyer Survey (NCBS) to create a shared and sustainable basic research for the industry through co-planning and co-creation, and continue to promote the pickup truck industry to move towards new development, expansion and upgrading.
Song Yingjie, a second-level researcher of the Department of Consumption Promotion of the Ministry of Commerce, experienced the Geely Radar show car
The guests at the meeting said that the prosperity and growth of the domestic pickup truck industry requires many efforts to promote the relevant government departments to adjust and improve the relevant constraints restricting the development of pickup trucks as soon as possible, so as to promote the expansion of the pickup truck market, accelerate the development of new consumption areas, and inject new impetus into the domestic economy.
In terms of market development, the pickup truck industry is also showing new trends, with cumulative terminal sales of 324091 units in 2023, a year-on-year increase of 1.4%, and the market is showing a recovery trend. In 2023, the domestic sales of new energy pickup trucks will be 7,499 units, a year-on-year increase of 197%, but the penetration rate of new energy pickup trucks is only 2.24%, far lower than that of new energy passenger vehicles.
At this year's Beijing Auto Show, a total of 278 new energy vehicles were exhibited, among which new energy pickup trucks are also one of the existence that cannot be ignored, including Geely Radar's newly launched Radar Horizon, Dongfeng E-TRUCK off-road crossover pickup concept car, Changan Hunter and the new Humil EV launched by JAC, which attracted the attention of many media and consumers, showing the unstoppable trend of new energy pickup trucks.
Pure electric four-wheel drive conquers the outdoors Geely radar has become a leader in new energy pickups
As a new energy outdoor ecological brand, Geely Radar has seized the opportunity in this round of pickup industry reform.
At the end of 2022, Geely Radar launched the first native pure electric pickup truck radar RD6 in China, with passenger as the core, taking the new three-electric, intelligent, and IoT technologies into the pickup truck market first, expanding the outdoor new life and outdoor new economic circle on the basis of traditional pickup truck users, and actively expanding the pickup truck market, achieving a market share of 61.5% for new energy pickup trucks in 2023, opening up the situation for new energy pickup trucks and becoming a well-deserved leader in new energy pickup trucks.
On April 23 this year, Geely Radar once again launched the first four-wheel drive pure electric super pickup truck radar horizon in China. Its maximum power is 315kW, the peak torque is 594N·m, the 000 acceleration is only 4.5 seconds, it has the capacity of 865kg loading and 3000kg dragging, the maximum wading depth is 815mm, the maximum climbing degree has reached 95%, and the mechanical performance indicators are far beyond the same level, and the external discharge power has reached 21kW, which is unique in the world. With such a powerful configuration, the price of new energy SUVs of the same level is more than 300,000 yuan, and the entry price of 181,800 yuan on the radar horizon is really for the benefit of pickup truck users.
It has excellent mechanical properties that surpass traditional pickup trucks, and superimposes new energy characteristics and intelligent IoT attributes that traditional pickup trucks cannot match, giving Radar Horizon unlimited modification potential and creating more possibilities for outdoor fun life. The camping and fishing modification scheme modified from the radar horizon was unveiled at the Geely Group booth at the 18th Beijing Auto Show in 2024, attracting many visitors to watch and experience.
At the same time, Geely Radar appeared as the exclusive title sponsor at the opening ceremony of the Beijing Station of the Super Lure China Tour on April 27, and the camping and fishing modification program once again received praise from more than 100 professional lure anglers. 7 driving modes to achieve all-terrain coverage allows Lure to get rid of site limitations, strong loading and towing capabilities can carry a variety of Lure equipment, and the industry-leading intelligent IoT and external discharge functions have completely changed the traditional Lure way, bringing a new experience beyond the past for Lure players, which can be called the best partner of Lure people.
At present, the competition in the field of new energy passenger vehicles has entered the second half, and is experiencing the process of sharing "market increment" to grabbing "market stock", and the emerging new energy pickup field will become a breakthrough in the growth of the automobile market. Taking this pickup industry development conference as an opportunity, Geely Radar and other new energy pickup truck companies will continue to launch more new products that break through the tradition, continue to meet the new needs of users, promote the growth of domestic demand, and then drive the continuous development of the entire automobile industry. In the future, with the continuous improvement of policies, the pickup truck market will fully realize its huge development potential.