Tens of billions of subsidies "overturned" because gifts were not delivered? Jingdong said internally that it would pay millions of dollars to make up for it

IT House

2024-04-26 16:16Posted on the official account of Shandong IT Home

IT Home reported on April 26 that Jingdong recently launched a "beauty bonus" function, and the first phase of the event prepared gifts with a total value of 200 million yuan.

To put it simply, when users shop in the 10 billion subsidized beauty area, they can freely choose their favorite gifts from the gift pool when a single order reaches a certain amount. However, many consumers complained on the Internet that they only received genuine products and did not receive gifts, thinking that Jingdong "can't afford to play".

Jingdong responded to Sina that the above situation was set up in the background, and the two products of Angesha and Herborist were mistakenly regarded as gifts, and the price was marked as 0 yuan. Industry insiders said, "But Jingdong will fully fulfill the contract and will ship goods from now on, and the current estimated loss is more than one million."

IT Home noticed that Jingdong's self-operated beauty zone previously provided more than 300 yuan worth of Anesa sunscreen and more than 400 yuan of Herborist water emulsion set as gifts, and users only need to buy more than 300 yuan of beauty products to get this batch of gifts, and the two gifts have all been sold out.

Some users on platforms such as Xiaohongshu said that they placed an order on JD.com on April 23, but they still did not receive a delivery notice until April 25. Even though the original product has been received, the giveaway has still not been shipped.

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