Source: Photo.com
Recently, the controversy over Baidu's vice president Xuan Jing's remarks continued to ferment.
Previously, the term "Baidu vice president said that employees broke up and resigned in seconds" appeared on the hot search, the remarks came from Xuan Jing's Douyin account, Xuan Jing said in the video, "I approve employees in seconds when they break up and resign" "Why should I consider the employee's family, I am not her mother-in-law, my main consideration is whether he can deliver the results to me in time in his position......".
It is understood that other contents of the account include: "Whoever earns more money pays the bill", "Public relations people have no holiday on the Spring Festival weekend", "Working women's biggest regret for their families", etc. At present, Xuan Jing has deleted all video content on her personal Douyin account.
A number of Baidu insiders said that as early as March this year, Xuan Jing asked all employees of Baidu's public relations department to transform into video self-media, in addition to the high-level, each employee is required to open their own video account, if the operation is good and the number of fans is high enough, they can bring goods for Baidu products, and the performance of employees' video accounts affects the year-end performance.
The original intention of this incident is that the public communication department has a weak voice within the group, and most of the information is in response to the requirements of the business department, "They (the public relations department) will be very passive, and internal and external communication is more difficult, so they want to have their own controllable voice channels." ”
However, most internal employees expressed dissatisfaction with this practice. An employee bluntly said: "We are not happy, but we are helpless." ”
According to public information, Xuan Jing graduated from China Foreign Affairs University, worked as a reporter for the Central News Center of Xinhua News Agency, and worked as vice president of Huawei's public and government affairs department and director of China's media affairs department. In August 2021, he joined Baidu as Vice President of Public Relations (VP), responsible for the Group's public communications department.
The development of the public relations service industry in mainland China has gone through four major stages
Public relations services refer to the service industry that improves the relationship with the public for customers, promotes the public's awareness, understanding and support for the organization, and establishes a good organizational image and promotes commodity sales through public relations activities.
As an important part of the modern service industry, public relations services have a history of development in mainland China for 20 years. Since 1984, when the first representative office was set up in Beijing, public relations services have gradually developed along with China's reform and opening up and the comprehensive construction of a moderately prosperous society, from the early news release, information communication, media relations and other services to the current integrated marketing communication, brand management, crisis management, corporate social responsibility and other businesses. Compared with developed countries in Europe and the United States, China's public relations industry started relatively late, and has gone through a stage of initial development, rapid development and industry transformation.
New media business, communication agency and execution are the main types
From the perspective of business, China's public relations services can be divided into four categories: new media business market, event agency and execution market, communication agency and execution market, and consulting market; According to the data released by the China International Public Relations Association (CIPRA), in 2020, the market share of the new media business and the share of the communication agency and execution market accounted for the largest, both at 37.50%; Activity agency and execution accounted for 15.00%; Consultants account for at least 10.00%. New media business, communication agency and execution were the main business types in the PR market in 2020.
The digital sector is helping the PR service industry grow
From the perspective of the needs of China's PR industry, the mainland market is in a period of development and full of vitality and vitality, which provides huge opportunities for the PR industry, especially in the digital fields such as mobile payment, social applications and online marketing, which have achieved remarkable development in China. In addition to this, Chinese companies will increasingly need to build strong brands at home and abroad, which will bring more opportunities to the PR industry. According to the historical growth rate of the mainland PR market, it is expected that the market size of the mainland PR industry will reach 100 billion yuan by 2026.
Kong Jing, vice president of BlueFocus Group, believes that technological innovation has had a profound impact on the field of public relations. The emergence of Internet platforms, streaming media, self-media, and state-run media has changed the ways and means of information dissemination. The metaverse, AIGC (generative artificial intelligence), and others have revolutionized the way content is interacted with and produced.
Wu Junhua, vice president of iFLYTEK, believes that public relations and branding can have a very good ripple effect and realize the co-construction of user assets and brand assets. When technology enters different industries, building public relations is both in awe and on the bottom line.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Market Prospect and Investment Strategic Planning Analysis Report of China's Public Relations Service Industry" by Qianzhan Industry Research Institute
At the same time, the Prospective Industry Research Institute also provides solutions such as industrial big data, industrial research reports, industrial planning, park planning, industrial investment, industrial mapping, smart investment promotion system, industry status certificate, IPO consulting/fundraising and investment feasibility study, and specialized and special new small giant declaration. To quote the content of this article in any public information disclosure such as prospectus and annual report, formal authorization from Qianzhan Industry Research Institute is required.
More in-depth industry analysis is available in the [Prospective Economist APP], and you can also communicate and interact with 500+ economists/senior industry researchers. More enterprise data, enterprise information, and enterprise development are all in the [Qichamao APP], the most cost-effective and most comprehensive enterprise query platform.