The Internet celebrity "Wang Ma" team became popular: the post-00s main creator made a short video during college with a monthly income of 700,000, and bought a Porsche Cayenne with full payment at the age of 23

Upstream News

2024-05-27 20:20Published on the official account of Zhejiang Upstream News

Recently, the Internet celebrity "Wang Ma", who was called "the mouth of the worker" by netizens, "collapsed" in an unexpected way - it turned out that the company where "Wang Ma" worked issued a recruitment announcement, and was accused of squeezing employees, low remuneration and requiring weekly treatment. On May 26, the company to which "Wang Ma" belongs issued a series of announcements in response.

Upstream News (report mailbox [email protected]) reporter combed through previous media reports and found that Wang Ma, the main creative core of the "Seven Orangutans" team to which "Wang Ma" belongs, is a post-00s, who was previously on the hot search because of "the post-00 sophomore girl earns 700,000 yuan a month by making jokes" and "buying a Porsche Cayenne for her father at the age of 23"; Since 2020, he has become popular in creating short videos about college life, and now it has become the head account of the short drama track, with more than 45 million fans on the whole network of "Seven Orangutans", and the team has grown from 4 people at the beginning to more than 100 people.

At the end of 2020, I received the first 1,000 yuan advertisement

Upstream news reporters noticed that the series of short dramas "Rebirth: I Be a Nanny in the Boss Short Drama" produced by the Internet celebrity "Seven Orangutans" has recently become popular in the circle, and the character "Wang Ma" in it is a cool nanny who is not angry, and a soul character who is specially designed to work for workers, and has become a new top stream on the Internet for a while, with millions of fans.

Wang Zhixin, the creator of "Seven Orangutans". Screenshot of the video

According to a 2021 report by Hubei Daily, the "Wang Ma" in the "Seven Orangutans" video and the previously popular female college student character "Wang Zhioran" are the main creators of the team, formerly known as Wang Zhixin, a native of Xiangyang, Hubei, born in 2001, when he studied journalism at Hubei University and was a sophomore.

Wang Zhixin's original intention to shoot the video actually originated from her high school classmates. "At that time, the video made by my high school classmates became popular on the Internet, and I thought about trying it myself, why can others be popular, but I can't?"

Soon, Wang Zhixin and several college roommates formed a short video team, and decided to write scripts, shoot videos, and direct and act in a planned way, "Our creative inspiration comes from things in life, or other people's jokes, and the funny stalks are adapted into scripts that match my own personality, and then filmed." ”

Since he is majoring in journalism, Wang Zhixin will also be exposed to video-related knowledge in class. "The teacher usually lets us do the shooting practice after the theory class. I often use this time to create and shoot short videos while completing my homework, and sometimes I will directly hand over my quick methods to the teacher as homework. ”

Script creation, location selection, shooting...... Creating short videos is a tedious thing that needs to be constantly polished, in order to create works that are liked by everyone, Wang Zhixin, who didn't stay up much late before, often conceived scripts until the early hours of the morning.

However, for a long time, Wang Zhixin and his roommates were in a "bottleneck period". The slow increase in fans, the unnatural performance, and the need to take care of academics at the same time, the imbalance between pay and reward almost broke the young team. The initial team consisted of 4 people, and later only 2 remained.

When it comes to commercial realization, the main creative team still clearly remembers the date when "Seven Orangutans" received advertisements for the first time. "Received on December 5, 2020. At that time, there were 50,000 or 60,000 fans, and they received 1,000 yuan. The first time I received an advertisement, I didn't know how to do it, and the book was coded for a long time, and it was very green and embarrassing. ”

"There are no fans, the traffic is unstable, I don't know when it will explode, when it will be cold, and there are a lot of concerns." The main creative team said that receiving the first advertisement means that the team has taken the first step towards commercialization, which is undoubtedly an important affirmation of the content of "Seven Orangutans".

The video of the fourth-level exam exploded, and the monthly income of 700,000 yuan raised questions

In 2021, a short video of "Seven Orangutans" about several roommates checking their grades in the dormitory for grades 4 and 6 exploded, gaining more than 100 million views. Overnight, "Seven Orangutans" gained millions of fans.

Wang Zhixin and his team members shoot a short video on campus. Screenshot of the video

"We're on the cusp." Wang Zhixin said frankly that it coincided with the release of the fourth-level results and the timing of the Mid-Autumn Festival, and this video became so unexpectedly popular. Later, they began to think about how to "rub" hot spots more skillfully, grasp the rhythm of the video more accurately, and produce more jokes that young people like to see. Subsequently, high-quality short video content such as cosmetics, college students' summer vacation life, and the mother of emotional dramas, such as Ci Zixiao, also quickly attracted fans for Wang Zhixin's account.

With the gradual recognition of the video content, Wang Zhixin gradually expanded his team with the help of Wuhan Vosing Culture Media Co., Ltd. (a venture capital company that discovers, cultivates and incubates talents around the university market), expanding the scale from 3 to 10 people, covering functions such as field affairs, lighting, screenwriters, actors, etc., and soon accumulated nearly 10 million fans, and has cooperated with nearly 40 beauty brands and apps such as Huaxizi and Dewu, with a total turnover of 700,000 yuan per month.

According to reports, Wang Zhixin is not only able to pay his own tuition, but also pay the salaries of the seniors of the team, and also give his parents some "pocket money".

In August 2021, the main creator Wang Zhixin accepted an interview with Hubei Daily, mentioning the income status of "Seven Orangutans", and the topic #00 post-sophomore girl made a joke with a monthly income of 700,000# and then rushed to the hot search, bringing 460 million views.

The topic of 700,000 monthly income has attracted a lot of questions. Some people say, "It's better to be a student than to be an Internet celebrity" and "What's the point of studying hard in the cold window?" "Is it possible to save everyone by taking videos?"

In response, Wang Zhixin responded, "700,000 yuan is just running water, there is a studio to operate, a team to raise, and equipment to be updated." "As a sophomore majoring in journalism at Hubei University, short video entrepreneurship is not only a hobby for me, but also the starting point of my own entrepreneurial dream.

Half a year later, the "Seven Orangutans" team mentioned the incident again, saying: "The public is more sensitive to money, so this topic is popular." Follow-up on our topic, everyone can discuss anything, but I just hope that the comments will not be too negative. ”

The price of a single video rose from 80,000 to 500,000

In February 2022, Wuhan Wilderness Culture Co., Ltd. was established with the support of the "Seven Orangutans" team, with more than 100 staff members and its talents.

At that time, the Xingtu platform showed that the Douyin price of "Seven Orangutans" was about 80,000 yuan for a 21-60 second video, and about 100,000 yuan for more than 60 seconds. They are also open to business cooperation on other platforms such as Xiaohongshu, Kuaishou, and Bilibili.

Wang Zhixin appeared in the short video. Network diagram

However, upstream news reporters inquired in the Tianyancha APP that the legal representative of Wuhan Wilderness Culture Co., Ltd. He Yaxin, that is, the other main character "Qiangzi" in the "Seven Orangutans" series of videos, Wang Zhixin did not hold a position in the company.

At present, the company under Wang Zhixin's name is the Seven Orangutan Business and Trade Center in Wuchang District, Wuhan City, which was established in July 2022, mainly engaged in clothing wholesale and other businesses, mainly selling the same clothing in the video in Taobao stores. At present, Wang Zhixin's own "Wang Zhiping" account has accumulated 2 million fans, and the MCN organization to which he belongs is Wilderness Culture. Regarding Wang Zhixin's current role in the "Seven Orangutans" team, upstream news reporters also contacted the Wilderness Culture and Seven Orangutan Trade Center, but did not receive a response.

According to the official official account of the Wuhan East Lake Ecotourism Scenic Area Management Committee, Wang Zhixin opened a "Seven Orangutans" coffee shop by the East Lake in August 2023.

On July 2, 2023, Wang Zhixin released a video through his personal account, saying that "23-year-old won the Porsche Cayenne for his father in full" once again appeared on the hot search, attracting the attention of netizens.

Starting from March 2024, "Seven Orangutans" will continue to launch the rebirth series "Reborn I am a nanny in the boss short drama" and "Reborn me as the protagonist in the short drama", etc., focusing on the anti-routine character design, using the mouth of "Wang Ma" to complain sharply about the plot and characters, and the content is widely popular.

According to Douyin's official statistical tool, from the release of the first episode on March 5 to the receipt of the first commercial order implantation on March 19, the account only took 15 days, and there are different product advertising placements in subsequent episodes and short dramas, with a total of 16 ad placements in 26 episodes, and its 21-60 second single video offer is 500,000, more than 90% of its peers.

According to the China Advertising Association and the new list launched in April, the Douyin/Kuaishou platform short drama creator influence list, "Seven Orangutans" ranked first, Douyin rose by 2.17 million fans in April, and Kuaishou fans rose by 1.5 million in April.

Upstream news reporters noticed that at present, the "Seven Orangutans" Douyin fans are 16.56 million, Kuaishou fans are 18.33 million, Xiaohongshu fans are 7.71 million, and Station B fans are 2.72 million, and the total number of fans has exceeded 45 million.

Upstream news reporter Tang Hao comprehensive Hubei Daily, Wuhan East Lake public account, etc

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