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《The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market 》物流服務水準靈敏度分析。
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"The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market"
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本期推文将本通過思維導圖，精讀内容，知識補充三個闆塊，展示期刊論文《The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market 》物流服務水準靈敏度分析，請讀者跟着小編一起來學習吧！
This tweet will present the paper "The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market" through three sections: Mind Map, Intensive Reading Content, and Knowledge Supplement.
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思維導圖
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精讀内容
在結果靈敏度分析，作者首先說明此章節研究了物流服務水準、零售價格、企業盈利能力、消費者盈餘和社會福利在四種經營模式中的變化情況，并說明在平台傭金不高的條件下進行的研究，本次推文介紹物流服務水準的靈敏度分析。
In the result sensitivity analysis, the author first explains that this chapter studies the changes in logistics service level, retail price, corporate profitability, consumer surplus, and social welfare in four business models, and explains the research conducted under the condition that the platform commission is not high. This tweet introduces the sensitivity analysis of logistics service level.
首先基于數值對比，得到：1.轉售模式下，平台提供物流服務的模式會産生更高的物流服務。2.市場模式下，供應商提供物流服務模式提供更高的物流服務。3.平台充當經銷商，供應商提供物流服務的雙重邊緣化最嚴重。
Firstly, based on the numerical comparison, it is obtained that: 1. Under the resale mode, the mode of platform providing logistics services will produce higher logistics services. 2. Under the market mode, the supplier provides logistics services mode provides higher logistics services. 3. The platform acts as a distributor, and the double marginalization of suppliers providing logistics services is the most serious.
随後繪制了物流服務成本與雙重邊際效應程度的關系圖，其中雙重邊際效應是以不同模式下的供應鍊利潤與綜合管道中的最高供應鍊利潤：
Then the relationship between logistics service cost and the degree of double marginal effect is plotted, in which the double marginal effect is the supply chain profit under different modes and the highest supply chain profit in the integrated channel:
根據變化發現，平台作為經銷商，供應商提供物流服務的情景總是會引發最嚴重的雙重邊緣化問題，随着物流服務成本的提升，平台定價并提供物流服務的雙重邊緣化問題最小。
According to the changes, it is found that the scenario where the platform acts as a distributor and the supplier provides logistics services always leads to the most serious double marginalization problem. With the increase in the cost of logistics services, the double marginalization problem of the platform pricing and providing logistics services is minimal.
其次發現當平台作為轉銷商的情況時，平台提供物流服務的情況會提高更高的服務水準。在平台作為銷售市場時，供應商擁有定價權并且提供物流服務時會提供更高的服務水準。是以當定價權和提供物流服務為同一主體時，物流服務水準高。
Secondly, it is found that when the platform acts as a reseller, the logistics service provided by the platform will improve the higher service level. When the platform acts as a sales market, the supplier has the pricing power and will provide a higher service level when providing logistics services. Therefore, when the pricing power and the provision of logistics services are the same subject, the logistics service level is high.
最後分析了物流服務成本對物流服務決策的影響，物流服務成本效益較低時，供應商定價并提供物流服務的情景下物流服務水準最高，物流服務成本效益較高時，平台定價并提供物流服務情景下的物流服務水準最高。
Finally, the impact of logistics service cost on logistics service decision-making is analyzed. When the logistics service cost-effectiveness is low, the logistics service level is the highest under the scenario where the supplier sets the price and provides the logistics service. When the logistics service cost-effectiveness is high, the platform sets the price and provides the logistics service. The logistics service level is the highest under the scenario.
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知識補充
文中提到物流服務水準，那麼物流服務水準怎麼展現？
物流服務水準可以從以下幾個方面進行展現：
1. 時效性：物流服務的時效性展現了物流企業在貨物運輸過程中的快速度和及時性。它包括了從貨物接收到傳遞的整個過程所花費的時間，包括訂單處理、倉儲操作、運輸時間等。高水準的物流服務應該能夠準時、快速地完成貨物的運輸。
2. 可靠性：物流服務的可靠性展現了物流企業在貨物運輸過程中的穩定性和可信度。這意味着貨物會以承諾的時間和狀态被傳遞，并且沒有損壞或遺失。一個高水準的物流服務提供商應該能夠提供可靠的運輸和跟蹤服務，確定貨物安全無損地到達目的地。
3. 透明度：物流服務的透明度展現了物流企業與客戶之間的資訊共享和溝通的程度。客戶應該能夠實時追蹤其貨物的位置和狀态，并得到及時的更新和通知。高水準的物流服務提供商應該具備良好的資訊系統和客戶服務體系，以確定客戶能夠随時獲得所需的資訊。
4. 成本效益：物流服務的成本效益展現了物流企業在提供服務時所消耗的資源和所産生的費用。除了提供高品質的服務外，物流企業還應該尋求合理的成本控制措施，以確定價格合理。優秀的物流服務應該能夠提供高成本效益的運輸解決方案。
以上是物流服務水準的一些主要方面。不同的物流服務提供商可能在這些方面有不同的特點和優劣勢。客戶在選擇物流服務時可以綜合考慮這些因素來評估其服務水準。
The text mentions the logistics service level, so how does the logistics service level reflect?
The level of logistics services can be reflected in the following aspects:
1. Timeliness: The timeliness of logistics services reflects the speed and timeliness of logistics enterprises in the process of goods transportation. It includes the time spent in the whole process from the receipt of goods to delivery, including order processing, warehousing operations, transportation time, etc. A high-level logistics service should be able to complete the transportation of goods on time and quickly.
2. Reliability: The reliability of logistics services reflects the stability and credibility of logistics enterprises during the transportation of goods. This means that the goods will be delivered at the promised time and condition, and not damaged or lost. A high-level logistics service provider should be able to provide reliable transportation and tracking services to ensure that the goods arrive at their destination safely and intact.
3. Transparency: The transparency of logistics services reflects the degree of information sharing and communication between logistics enterprises and customers. Customers should be able to track the location and status of their goods in real time, and be updated and notified in a timely manner. High-level logistics service providers should have good information systems and Client Server systems to ensure that customers can access the information they need at any time.
4. Cost-effectiveness: The cost-effectiveness of logistics services reflects the resources consumed and expenses incurred by logistics enterprises when providing services. In addition to providing high-quality services, logistics enterprises should also seek reasonable cost control measures to ensure reasonable prices. Excellent logistics services should be able to provide cost-effective transportation solutions.
The above are some of the main aspects of logistics service level. Different logistics service providers may have different characteristics and advantages and disadvantages in these aspects. Customers can consider these factors when choosing logistics services to evaluate their service level.
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參考資料：火山AI翻譯，知乎，百度
參考文獻：Qin X, Liu Z, Tian L. The optimal combination between selling mode and logistics service strategy in an e-commerce market [J]. European Journal of Operational Research, 2021, 289(2): 639-651.
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