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今天小編為大家帶來《不同主體主導下生鮮農産品供應鍊的利潤最大化政策研究》研究結論與創新點。
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Today, the editor brings you the research conclusions and innovation points of "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain Under the Dominance of Different Subjects".
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本期推文通過思維導圖，精讀内容，知識補充三個闆塊，展示碩士論文《不同主體主導下生鮮農産品供應鍊的利潤最大化政策研究》研究結論與創新點，請讀者跟着小編一起來學習吧！
This tweet shows the research conclusions and innovation points of the master's thesis "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain under the Dominance of Different Subjects" through three sections: Mind Map, Intensive Reading Content, and Knowledge Supplement. Readers are invited to follow the editor to learn!
01
思維導圖
博士論文《不同主體主導下生鮮農産品供應鍊的利潤最大化政策研究》研究結論與創新點，思維導圖如下：
The research conclusions and innovative points of the doctoral dissertation "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain Under the Dominance of Different Subjects" are as follows:
02
精讀内容
摘要部分，作者對此文研究結論進行了介紹。首先在第一部分研究中，比較隻銷售普通生鮮農産品、綠色生鮮農産品以及同時銷售普通生鮮農産品和綠色生鮮農産品三種銷售模式下的最優定價和利潤水準。
得到1.綠色成本系數高時，零售商選擇隻銷售普通生鮮農産品模式。2.綠色成本系數适中時，零售商選擇同時銷售普通和綠色生鮮農産品。3.綠色成本系數低時，零售商選擇隻銷售綠色生鮮農産品。4.産品價格與綠色度成本、新鮮敏感度正相關。5.零售商利潤與價格敏感度、綠色度成本負相關，與新鮮敏感度正相關。
In the first part of the research, the optimal pricing and profit levels of three sales models, which are selling only ordinary fresh agricultural products, green fresh agricultural products and selling ordinary fresh agricultural products and green fresh agricultural products at the same time, are compared.
Get 1. When the green cost coefficient is high, the retailer chooses to sell only ordinary fresh agricultural products. 2. When the green cost coefficient is moderate, the retailer chooses to sell both ordinary and green fresh agricultural products. 3. When the green cost coefficient is low, the retailer chooses to sell only green fresh agricultural products. 4. Product price is positively correlated with greenness cost and freshness sensitivity. 5. Retailer profit is negatively correlated with price sensitivity and greenness cost, and positively correlated with freshness sensitivity.
在第二個研究内容部分，作者建立了受數量損耗影響的分散式決策和集中式決策下的兩級生鮮農産品供應鍊的利潤模型。
得到：1.傳統的批發價格契約不能實作生鮮農産品供應鍊的協調。2.供應商将批發價格壓低至抵消數量損耗後的生産成本，利潤共享契約可以實作完美協調，在隻銷售單種農産品模式中，還能提高供應商和零售商的品質努力水準。
In the second part, the profit model of two-level supply chain of fresh agricultural products under the influence of quantity depletion is established.
Obtained: 1. The traditional wholesale price contract cannot achieve the coordination of the supply chain of fresh agricultural products. 2. Suppliers lower the wholesale price to offset the production cost after quantity loss, and the profit sharing contract can achieve perfect coordination. In the model of selling only a single agricultural product, it can also improve the quality effort level of suppliers and retailers.
在第三個研究内容中，作者對比分析了政府的不同補貼政策以及零售商的合作偏好行為對政府和供應鍊決策的影響，得到1.豐收年機率适中或偏高時，政府的最優為是對供應商提供補貼的政策。2.豐收年機率較低時，政府的最優是對零售商提供補貼的政策。
In the third research content, the author compares and analyzes the impact of different government subsidy policies and retailers' cooperative preference behavior on government and supply chain decision-making. 1. When the probability of a bumper year is moderate or high, the optimal government policy is to provide subsidies to suppliers. 2. When the probability of a bumper year is low, the optimal government policy is to provide subsidies to retailers.
随後作者介紹了此文的研究創新點，1.同時引入産品綠色度和新鮮度來探讨品質與價格競争對銷售模式和定價政策的影響。
Then the author introduces the research innovation points of this paper. 1. At the same time, the green degree and freshness of products are introduced to explore the impact of quality and price competition on sales models and pricing strategies.
2.從雙邊品質控制和損耗率的視角分析品質投入水準對供應鍊系統績效的影響
2. Analyze the impact of quality investment on supply chain system performance from the perspective of bilateral quality control and loss rate
3.針對不同的補貼對象并考慮零售商的行為偏好特性研究供應鍊的政府補貼政策
3. Study the government subsidy strategy of the supply chain for different subsidy objects and consider the behavioral preference characteristics of retailers
03
知識補充
文章中提到品質努力，那麼什麼是品質努力？
品質努力是指為了提高産品或服務的品質而進行的持續努力。這種努力涉及到從産品設計和開發到生産和傳遞的各個環節，旨在確定産品或服務能夠滿足客戶的需求和期望。品質努力包括但不限于監控和改進生産過程、建立有效的品質管理系統、教育訓練員工、采用先進的技術和工具等措施，以確定産品或服務的可靠性、耐久性和安全性。通過品質努力，企業可以提高客戶滿意度、樹立良好的品牌形象，并在市場競争中獲得優勢。
The article mentions quality efforts, so what is quality efforts?
Quality efforts refer to the continuous efforts made to improve the quality of products or services. Such efforts involve all aspects from product design and development to production and delivery, aiming to ensure that products or services can meet customers' needs and expectations. Quality efforts include but are not limited to measures such as monitoring and improving production processes, establishing effective quality management systems, training employees, and adopting advanced technologies and tools to ensure the reliability, durability, and safety of products or services. Through quality efforts, enterprises can improve customer satisfaction, establish a good brand perception, and gain an advantage in market competition.
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參考資料：火山AI翻譯，知乎，百度
參考文獻：聞卉. 不同主體主導下生鮮農産品供應鍊的利潤最大化政策研究 [D]. 武漢：華中農業大學, 2020.
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