分享兴趣，传播快乐，增长见闻，留下美好。
亲爱的您，
这里是LearningYard学苑！
今天小编为大家带来《不同主体主导下生鲜农产品供应链的利润最大化策略研究》研究结论与创新点。
欢迎您的用心访问！
Share interest, spread happiness,
increase knowledge, and leave beautiful.
Dear you,
this is the LearingYard Academy!
Today, the editor brings you the research conclusions and innovation points of "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain Under the Dominance of Different Subjects".
Welcome to visit!
本期推文通过思维导图，精读内容，知识补充三个板块，展示硕士论文《不同主体主导下生鲜农产品供应链的利润最大化策略研究》研究结论与创新点，请读者跟着小编一起来学习吧！
This tweet shows the research conclusions and innovation points of the master's thesis "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain under the Dominance of Different Subjects" through three sections: Mind Map, Intensive Reading Content, and Knowledge Supplement. Readers are invited to follow the editor to learn!
01
思维导图
博士论文《不同主体主导下生鲜农产品供应链的利润最大化策略研究》研究结论与创新点，思维导图如下：
The research conclusions and innovative points of the doctoral dissertation "Research on Profit Maximization Strategies of Fresh Agricultural Products Supply Chain Under the Dominance of Different Subjects" are as follows:
02
精读内容
摘要部分，作者对此文研究结论进行了介绍。首先在第一部分研究中，比较只销售普通生鲜农产品、绿色生鲜农产品以及同时销售普通生鲜农产品和绿色生鲜农产品三种销售模式下的最优定价和利润水平。
得到1.绿色成本系数高时，零售商选择只销售普通生鲜农产品模式。2.绿色成本系数适中时，零售商选择同时销售普通和绿色生鲜农产品。3.绿色成本系数低时，零售商选择只销售绿色生鲜农产品。4.产品价格与绿色度成本、新鲜敏感度正相关。5.零售商利润与价格敏感度、绿色度成本负相关，与新鲜敏感度正相关。
In the first part of the research, the optimal pricing and profit levels of three sales models, which are selling only ordinary fresh agricultural products, green fresh agricultural products and selling ordinary fresh agricultural products and green fresh agricultural products at the same time, are compared.
Get 1. When the green cost coefficient is high, the retailer chooses to sell only ordinary fresh agricultural products. 2. When the green cost coefficient is moderate, the retailer chooses to sell both ordinary and green fresh agricultural products. 3. When the green cost coefficient is low, the retailer chooses to sell only green fresh agricultural products. 4. Product price is positively correlated with greenness cost and freshness sensitivity. 5. Retailer profit is negatively correlated with price sensitivity and greenness cost, and positively correlated with freshness sensitivity.
在第二个研究内容部分，作者建立了受数量损耗影响的分散式决策和集中式决策下的两级生鲜农产品供应链的利润模型。
得到：1.传统的批发价格契约不能实现生鲜农产品供应链的协调。2.供应商将批发价格压低至抵消数量损耗后的生产成本，利润共享契约可以实现完美协调，在只销售单种农产品模式中，还能提高供应商和零售商的质量努力水平。
In the second part, the profit model of two-level supply chain of fresh agricultural products under the influence of quantity depletion is established.
Obtained: 1. The traditional wholesale price contract cannot achieve the coordination of the supply chain of fresh agricultural products. 2. Suppliers lower the wholesale price to offset the production cost after quantity loss, and the profit sharing contract can achieve perfect coordination. In the model of selling only a single agricultural product, it can also improve the quality effort level of suppliers and retailers.
在第三个研究内容中，作者对比分析了政府的不同补贴政策以及零售商的合作偏好行为对政府和供应链决策的影响，得到1.丰收年概率适中或偏高时，政府的最优为是对供应商提供补贴的政策。2.丰收年概率较低时，政府的最优是对零售商提供补贴的政策。
In the third research content, the author compares and analyzes the impact of different government subsidy policies and retailers' cooperative preference behavior on government and supply chain decision-making. 1. When the probability of a bumper year is moderate or high, the optimal government policy is to provide subsidies to suppliers. 2. When the probability of a bumper year is low, the optimal government policy is to provide subsidies to retailers.
随后作者介绍了此文的研究创新点，1.同时引入产品绿色度和新鲜度来探讨质量与价格竞争对销售模式和定价策略的影响。
Then the author introduces the research innovation points of this paper. 1. At the same time, the green degree and freshness of products are introduced to explore the impact of quality and price competition on sales models and pricing strategies.
2.从双边质量控制和损耗率的视角分析质量投入水平对供应链系统绩效的影响
2. Analyze the impact of quality investment on supply chain system performance from the perspective of bilateral quality control and loss rate
3.针对不同的补贴对象并考虑零售商的行为偏好特性研究供应链的政府补贴策略
3. Study the government subsidy strategy of the supply chain for different subsidy objects and consider the behavioral preference characteristics of retailers
03
知识补充
文章中提到质量努力，那么什么是质量努力？
质量努力是指为了提高产品或服务的质量而进行的持续努力。这种努力涉及到从产品设计和开发到生产和交付的各个环节，旨在确保产品或服务能够满足客户的需求和期望。质量努力包括但不限于监控和改进生产过程、建立有效的质量管理系统、培训员工、采用先进的技术和工具等措施，以确保产品或服务的可靠性、耐久性和安全性。通过质量努力，企业可以提高客户满意度、树立良好的品牌形象，并在市场竞争中获得优势。
The article mentions quality efforts, so what is quality efforts?
Quality efforts refer to the continuous efforts made to improve the quality of products or services. Such efforts involve all aspects from product design and development to production and delivery, aiming to ensure that products or services can meet customers' needs and expectations. Quality efforts include but are not limited to measures such as monitoring and improving production processes, establishing effective quality management systems, training employees, and adopting advanced technologies and tools to ensure the reliability, durability, and safety of products or services. Through quality efforts, enterprises can improve customer satisfaction, establish a good brand perception, and gain an advantage in market competition.
今天的分享就到这里了。
如果您对今天的文章有独特的想法，
欢迎给我们留言，
让我们相约明天。
祝您今天过得开心快乐！
That's it for today's sharing.
If you have a unique idea about today’s article,
welcome to leave us a message,
let us meet tomorrow.
I wish you a nice day !
参考资料：火山AI翻译，知乎，百度
参考文献：闻卉. 不同主体主导下生鲜农产品供应链的利润最大化策略研究 [D]. 武汉：华中农业大学, 2020.
本文由LearningYard学苑整理发出，如有侵权请在后台留言！
LearningYard学苑
文字 | clear
排版| clear
审核| Young