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《The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market 》物流服务水平灵敏度分析。
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Dear you,
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Today, the editor brings you
"The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market"
Welcome to visit!
本期推文将本通过思维导图，精读内容，知识补充三个板块，展示期刊论文《The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market 》物流服务水平灵敏度分析，请读者跟着小编一起来学习吧！
This tweet will present the paper "The Optimal Combination between Selling Mode and Logistics Service Strategy in an E-commerce Market" through three sections: Mind Map, Intensive Reading Content, and Knowledge Supplement.
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思维导图
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精读内容
在结果灵敏度分析，作者首先说明此章节研究了物流服务水平、零售价格、企业盈利能力、消费者盈余和社会福利在四种经营模式中的变化情况，并说明在平台佣金不高的条件下进行的研究，本次推文介绍物流服务水平的灵敏度分析。
In the result sensitivity analysis, the author first explains that this chapter studies the changes in logistics service level, retail price, corporate profitability, consumer surplus, and social welfare in four business models, and explains the research conducted under the condition that the platform commission is not high. This tweet introduces the sensitivity analysis of logistics service level.
首先基于数值对比，得到：1.转售模式下，平台提供物流服务的模式会产生更高的物流服务。2.市场模式下，供应商提供物流服务模式提供更高的物流服务。3.平台充当经销商，供应商提供物流服务的双重边缘化最严重。
Firstly, based on the numerical comparison, it is obtained that: 1. Under the resale mode, the mode of platform providing logistics services will produce higher logistics services. 2. Under the market mode, the supplier provides logistics services mode provides higher logistics services. 3. The platform acts as a distributor, and the double marginalization of suppliers providing logistics services is the most serious.
随后绘制了物流服务成本与双重边际效应程度的关系图，其中双重边际效应是以不同模式下的供应链利润与综合渠道中的最高供应链利润：
Then the relationship between logistics service cost and the degree of double marginal effect is plotted, in which the double marginal effect is the supply chain profit under different modes and the highest supply chain profit in the integrated channel:
根据变化发现，平台作为经销商，供应商提供物流服务的情景总是会引发最严重的双重边缘化问题，随着物流服务成本的提升，平台定价并提供物流服务的双重边缘化问题最小。
According to the changes, it is found that the scenario where the platform acts as a distributor and the supplier provides logistics services always leads to the most serious double marginalization problem. With the increase in the cost of logistics services, the double marginalization problem of the platform pricing and providing logistics services is minimal.
其次发现当平台作为转销商的情况时，平台提供物流服务的情况会提高更高的服务水平。在平台作为销售市场时，供应商拥有定价权并且提供物流服务时会提供更高的服务水平。因此当定价权和提供物流服务为同一主体时，物流服务水平高。
Secondly, it is found that when the platform acts as a reseller, the logistics service provided by the platform will improve the higher service level. When the platform acts as a sales market, the supplier has the pricing power and will provide a higher service level when providing logistics services. Therefore, when the pricing power and the provision of logistics services are the same subject, the logistics service level is high.
最后分析了物流服务成本对物流服务决策的影响，物流服务性价比较低时，供应商定价并提供物流服务的情景下物流服务水平最高，物流服务性价比较高时，平台定价并提供物流服务情景下的物流服务水平最高。
Finally, the impact of logistics service cost on logistics service decision-making is analyzed. When the logistics service cost-effectiveness is low, the logistics service level is the highest under the scenario where the supplier sets the price and provides the logistics service. When the logistics service cost-effectiveness is high, the platform sets the price and provides the logistics service. The logistics service level is the highest under the scenario.
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知识补充
文中提到物流服务水平，那么物流服务水平怎么体现？
物流服务水平可以从以下几个方面进行体现：
1. 时效性：物流服务的时效性体现了物流企业在货物运输过程中的快速度和及时性。它包括了从货物接收到交付的整个过程所花费的时间，包括订单处理、仓储操作、运输时间等。高水平的物流服务应该能够准时、快速地完成货物的运输。
2. 可靠性：物流服务的可靠性体现了物流企业在货物运输过程中的稳定性和可信度。这意味着货物会以承诺的时间和状态被交付，并且没有损坏或遗失。一个高水平的物流服务提供商应该能够提供可靠的运输和跟踪服务，确保货物安全无损地到达目的地。
3. 透明度：物流服务的透明度体现了物流企业与客户之间的信息共享和沟通的程度。客户应该能够实时追踪其货物的位置和状态，并得到及时的更新和通知。高水平的物流服务提供商应该具备良好的信息系统和客户服务体系，以确保客户能够随时获得所需的信息。
4. 成本效益：物流服务的成本效益体现了物流企业在提供服务时所消耗的资源和所产生的费用。除了提供高质量的服务外，物流企业还应该寻求合理的成本控制措施，以确保价格合理。优秀的物流服务应该能够提供高性价比的运输解决方案。
以上是物流服务水平的一些主要方面。不同的物流服务提供商可能在这些方面有不同的特点和优劣势。客户在选择物流服务时可以综合考虑这些因素来评估其服务水平。
The text mentions the logistics service level, so how does the logistics service level reflect?
The level of logistics services can be reflected in the following aspects:
1. Timeliness: The timeliness of logistics services reflects the speed and timeliness of logistics enterprises in the process of goods transportation. It includes the time spent in the whole process from the receipt of goods to delivery, including order processing, warehousing operations, transportation time, etc. A high-level logistics service should be able to complete the transportation of goods on time and quickly.
2. Reliability: The reliability of logistics services reflects the stability and credibility of logistics enterprises during the transportation of goods. This means that the goods will be delivered at the promised time and condition, and not damaged or lost. A high-level logistics service provider should be able to provide reliable transportation and tracking services to ensure that the goods arrive at their destination safely and intact.
3. Transparency: The transparency of logistics services reflects the degree of information sharing and communication between logistics enterprises and customers. Customers should be able to track the location and status of their goods in real time, and be updated and notified in a timely manner. High-level logistics service providers should have good information systems and Client Server systems to ensure that customers can access the information they need at any time.
4. Cost-effectiveness: The cost-effectiveness of logistics services reflects the resources consumed and expenses incurred by logistics enterprises when providing services. In addition to providing high-quality services, logistics enterprises should also seek reasonable cost control measures to ensure reasonable prices. Excellent logistics services should be able to provide cost-effective transportation solutions.
The above are some of the main aspects of logistics service level. Different logistics service providers may have different characteristics and advantages and disadvantages in these aspects. Customers can consider these factors when choosing logistics services to evaluate their service level.
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参考资料：火山AI翻译，知乎，百度
参考文献：Qin X, Liu Z, Tian L. The optimal combination between selling mode and logistics service strategy in an e-commerce market [J]. European Journal of Operational Research, 2021, 289(2): 639-651.
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