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CCTV News: Since the beginning of this year, the potential of service consumption has continued to be released. During the "May Day" holiday, the catering market, which is indispensable for traditional holiday consumption, showed a hot trend. Many places have chosen to improve the quality of local specialty restaurants and optimize services to attract tourists.
In Hala New Village, Daur District, Qiqihar Meris, the "coffee camp + outdoor barbecue" model has attracted a large number of consumers to enjoy the Daur folk dance and taste a large slice of fresh meat from Meilis.
Nowadays, more and more cities are creating their own food business cards to stimulate consumption. According to the data, there are more than 10,000 large and small barbecue restaurants in Qiqihar, and in densely populated urban areas, an average of thirty or fifty meters can find a barbecue restaurant. During the "May Day" period, Qiqihar launched a barbecue-themed promotional fee activity, and the online and offline "fire" was in full swing. It is estimated that the May Day holiday will receive one million tourists, and the daily traffic will increase by three to four times compared with the same period last year.
According to platform data, this year's "May Day", the "taste bud tour" to eat and drink in popular cities is becoming a popular choice for young people to travel during the holidays. Tianshui, Zhengding, Zibo, Taizhou, Liuzhou, Chaozhou, Yanji and other cities featuring food have seen significant increases in accommodation bookings. Not only is it a special food city, but the overall catering industry in the country will also usher in a business peak during the holiday. Judging from the "reservation" data, the cities with the highest popularity of restaurant advance reservations during the "May Day" period are Shanghai, Beijing, Nanjing, Hangzhou, Tianjin and Chengdu.
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High appearance has connotation, and national tide pastries are favored
With the diversified development of the catering industry, the current "national tide" catering is emerging. The elements of "national tide" are integrated into the dishes, and traditional culture is integrated into the food experience, and the "national tide" catering is bringing consumers more new experiences "on the tip of the tongue".
In this pastry shop in Zhoucun Ancient Mall in Zibo, Shandong, many tourists are attracted by the characteristic national tide dim sum, which not only has a high-value appearance, but also has a cultural connotation.
In Luoyang, Henan Province, the cultural and creative cakes that restore the appearance of well-known scenic spots such as the White Horse Temple have recently become popular, and each cultural and creative cake is equipped with a bookmark-style "manual", which not only clearly writes the ingredients and taste of the cake, but also expresses the cultural heritage and beautiful meaning of this cake. For example, the peony flower symbolizes auspiciousness and wealth, and the green bamboo forest symbolizes honesty and nobility...... The historical background of the attraction is clearly described.
In addition to the unique shape, the taste is also innovative, caramel, raw coconut, red velvet and other products in line with the preferences of young people, black sesame, osmanthus, yam, mung bean and other materials combined with the style of middle-aged and elderly people, harvesting different age groups of "fans", but also for the cake to add a richer layer and taste.
Since the beginning of this year, many users have searched for "Guochao Catering" on the platform, looking at user reviews, search notes, grass "Internet celebrity" merchants, "Guochao snacks" and other search volumes increased by nearly 250% year-on-year. At the same time, the number of "Guochao" catering merchants on the platform increased by nearly 500% year-on-year, and the number of group purchase orders increased by 550%.
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Taizhou, Jiangsu: Seasonal vegetables are on the market, and the supply and marketing are booming
Recently, the vegetable planting bases in Taizhou, Jiangsu Province have been extremely busy. Farmers are busy harvesting fruits and vegetables, stocking and shipping goods according to the orders in hand, and striving to sell them at a good price in the festival market.
The sun has just emerged, and the farmers in the 10,000-mu vegetable planting base in Gaogang, Taizhou have been busy, and everyone is picking the first fruit cucumbers of this year. According to the person in charge of the base, in the past few days, the daily shipment of fruit cucumbers has reached about 3,000 catties, and these cucumbers are carefully selected by hand before being sold.
It is understood that the mature vegetables include cucumbers, greens, leeks, etc., put into the market during the "May Day" period, and are expected to be sold in early June. At present, the vegetable planting area of Taizhou is nearly 400,000 mu, and it is expected that the daily sales of seasonal vegetables will exceed 15,000 tons during the "May Day" holiday.