With people's pursuit of food getting higher and higher, the catering industry has ushered in a vigorous development, especially in recent years, with the rise of the fast food snack industry, the snack project represented by fried chicken has become the first choice of many entrepreneurs.
According to statistics, up to now, the average urban coverage rate of the mainland fried chicken and chicken steak fast food snack industry is 97.5%. Among them, the distribution of new first-tier cities accounted for 17.8%; second-tier cities accounted for 21.1%; Third-tier cities accounted for 25.6%.
Through data analysis, it is not difficult to see that the development potential of second- and third-tier cities is huge, especially since catering companies and brands have vigorously launched the "sinking market" strategy, fried chicken franchise has attracted more and more attention from entrepreneurs.
So, what issues should be paid attention to when choosing a fried chicken restaurant to join? These small details of catering entrepreneurship are worth noting, take a quick look!
First, the business situation
When choosing a fried chicken restaurant to join, you need to understand the brand you need to work with. For example: the basic information of the fried chicken franchise brand (including: establishment time, development history, cumulative number of franchise stores, service structure, etc.).
Especially for entrepreneurs who are new to the catering industry, if they want to start a business safely, they should have a full understanding of the franchise brand before confirming the cooperation, especially the profitability of the franchise store, and can understand the customer flow and business situation through on-site visits to offline franchise stores.
2. Operational services
Operation services are the foundation of the benefits that the brand brings to entrepreneurs, especially what kind of services can the brand headquarters bring to entrepreneurs, for example, whether it is the "whole store output" model, because the whole store output includes store site selection, technical training, decoration design, opening guidance, operation promotion and post-supervision, etc., these services cover the entire process of opening a store, so it is very important.
When entrepreneurs choose fried chicken franchise brands, they must ask about the service content to prevent them from finding that the publicity is not in line with the facts after signing the cooperation.
3. Follow-up supervision
The follow-up supervision content refers to the follow-up service content provided by the brand headquarters after the fried chicken franchise has passed the early stage, including the activity guidance of the fried chicken franchise store, store SOP supervision and other store operation management services.
It is worth noting that choosing a fried chicken restaurant to join can effectively improve the efficiency of store operation and management, which is very rare and valuable for entrepreneurs.