Recently, Taobao has been moving constantly.
First of all, it was announced that the pre-sale of 618 will be canceled this year, and it will be sold directly from 8 p.m. on May 20, with full price protection.
Yesterday, another 510th anniversary celebration campaign was launched, and more than 1 million free orders were prepared. Users can search for "Taobao Free Order" on Taobao to view the detailed rules of the event.
Today, Taobao officially issued a document announcing that Taobao web version will be upgraded for the first time in 7 years, and it will be more convenient for everyone to use the computer to fish and visit Taobao in the future.
It is reported that Taobao has specialized in App after the popularization of smartphones, and the mobile version has been increasing and iterating, but the web version has not been moved for many years. This revision is the biggest update of Taobao in 7 years, and it has been comprehensively optimized in terms of product experience, product supply, and content supply.
In the past many years, there were many restrictions on the web version of Taobao, such as the computer web terminal had to log in to view the products.
There are also many restrictions on web login, such as being required to do "security verification", users need to take out their mobile Taobao APP to scan the code to log in, and they can also use all the functions of the platform, which is widely complained about because of the poor experience.
Today, Taobao Web has re-launched a new version, and the login status has been maintained for a longer period of time, and users no longer need to log in again every day.
The overall UI design of the new Taobao web version is more lightweight and concise, and the functions also include live broadcast, the price after the coupon is displayed for the first time in the shopping cart, the product details are automatically collected for discounts, the invoice management is added to "My Taobao", and the functions such as product supply and App synchronization are added.
In addition, Taobao's earlier online forum "Taojianghu" has also been re-launched. It provides three sections: teahouse, business experience, and blackboard newspaper, and users can also post here after logging in, sharing online shopping experience, giving opinions to Taobao, etc., as shown in the figure.
It is worth mentioning that Taobao officials also revealed that the next stage will be to explore the AI e-commerce scene in depth on the web version, fully explore the unique advantages of the large screen, optimize the user experience, and make Taobao and Taobao APP complement each other.
Since Pinduoduo's market share began to catch up with Taobao last year, Alibaba has also begun to reflect internally and continue to adjust its product strategy.
Judging from Sesame Mei's current feelings, Pinduoduo is busy making money, and many red envelopes and coupons in the past are now becoming less and less, and the prices of many goods in the tens of billions of subsidies are not as cost-effective as before. Taobao, on the other hand, is busy optimizing products and doing activities to attract users, trying to stabilize the throne of the first brother of e-commerce.
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