On May 6, the Taotian Group Promotion Project Team announced the adjustment of the rules of the 2024 618 Promotion at the merchant conference, and the most important change is the cancellation of the pre-sale - direct sales at 8 p.m. on May 20, with full price protection.
Previously, Tsai Chongxin reflected on the reason for Alibaba's backwardness: "I forgot who my real customer is", and now it is re-clarified that Alibaba's "first customer" is a user, and "canceling the pre-sale system" can be regarded as a big adjustment, and it can also be seen that the traffic is anxious.
In addition to the change of canceling the pre-sale, another major adjustment is the "restart of the web version of Taobao", which makes Taobao's PC web page easier to use.
In recent years, the common practice of mainstream e-commerce platforms is to require "security verification" for the web version, and you need to log in to your account before you can use it.
The default login method is "it is recommended that the user's mobile phone scan the code to log in", that is, the mobile phone needs to have the corresponding APP first, and then log in to the APP to scan the code on the computer.
Even if you log in, you can only experience some functions, and some functions still need to be available on the mobile app.
For example, the evaluation area will prompt: "Part of the evaluation content has been shown for you, and the baby's complete evaluation information can be viewed on the mobile phone", or to view more product details, it will also prompt the request to the mobile phone. These various awkward operations force users to be diverted to the APP, which has also made many people criticize.
For the change of the web version, many people have speculated that because mobile payment is the current mainstream, the use of mobile phone payment facial recognition can reduce the payment link of consumers, optimize the shopping experience, and be more convenient than the web version;
And the web version needs to prevent web bots and crawlers, these invalid traffic data is huge, resulting in a shortage of server resources, so the whole website becomes very stuck, but these reasons are difficult to stand.
First of all, the web version has a large screen, so it is better to read text descriptions, such as reading product introductions or user reviews, and it is more convenient to search for keywords with shortcut keys.
Secondly, if you use it occasionally, you can use it like a small program, just use it and go, it does not occupy the storage space of the mobile phone, and it does not need to be updated frequently like the APP, resulting in insufficient memory on the mobile phone; You can seamlessly switch between multiple devices by simply logging in to the web version, without the need to download a separate app for each device.
Finally, you don't have to worry about getting a lot of sensitive permissions, tracking your shopping habits, and you won't have too many ads, and the web plugin will save you a lot of unnecessary trouble.
After being educated by the market for so many years, users finally found that the e-commerce platform abandoned the web version and pursued the mobile version, purely to force drainage, make the data look good, and also collect user information more comprehensively to facilitate accurate advertising.
What netizens said about it:
For the return of the web version, many netizens have expressed their approval, after all, the web version is really convenient.
Restarting the web version is equivalent to a side note, so many years of deliberately disgusting users.
The fact that you can't search or view product details without logging in is really inconvenient for many people.
Many coupons cannot be claimed using the web version and can only be claimed through the mobile app.
Many netizens said that there is a similar situation on other platforms, which may be a common problem of large companies.