Yesterday, when Xiao Pepper went to Taobao to choose a protective case for the newly ordered iPad Pro, he suddenly found a news - Taobao web version came to a big upgrade, and at the same time restarted the Taojiang and Lake forum.
In order to complete this Taojianghu resurrection ceremony, they also held a one-hour live broadcast.
However, the content of the conversation is not directly related to Taojianghu, mainly talking about the upgrade and launch of Taobao, occasionally gags to talk about the BBS era, and play nostalgic cards.
After watching the live broadcast, Xiao Pepper didn't know what to say, so he confiscated the money anyway, so he complained casually.
said that they value Taojianghu, but they didn't talk about anything in the live broadcast, saying that they don't value it, and their team dug up a post made by Ma Yun in 2004 and put it on top.
I don't know what everyone thinks about the forum of Taojianghu, for Xiao Pepper, the three words Taojianghu can be regarded as awakening my memory many years ago.
There may be some friends who are close to Xiao Pepper and should remember this forum held by Taobao in 2009. Now on X, you can still find (presumably) the account it registered at that time.
Maybe its fame is indeed a bit crotch-pulling, in that era of asking Google for foreign affairs, asking Baidu for internal affairs, asking Tianya for sexual affairs, and asking cats for sexual matters, it didn't make a big splash.
But after so many years, looking back, Taojianghu is still Ali's first step into the social field. In this way, the historical significance of the Taojianghu Forum is a bit heavy.
I believe that most of the poor friends still have memories of the era when the major forums were full of flowers.
At that time, Ma Huateng spoke Heifer High Jump on the Huiduo Internet and said that Heifer was very awesome after the break, and the world sang and Mingyue serialized "Ghost Blowing the Lamp" and "Those Things in the Ming Dynasty" on the Tianya Forum, and the first generation of Internet celebrities "Sister Furong" and "Sister Milk Tea" Zhang Zetian became popular through the Cat Flutter Forum. . .
It can be said that in that wild era of online communication, the BBS forum was a big window for people to socialize online.
At a certain stage in the development of BBS forums, people's desire for online communication gave birth to SNS (social networking services) platforms.
You may not be clear about this concept alone, for example, Renren, which attracted thousands of students and retained the history of unknown people, is the SNS platform.
The Taojianghu Forum was born in this context.
The reason why I want to introduce the above story about BBS and SNS is because although Taojianghu is a forum, it is actually more like an SNS platform.
The difference between BBS and SNS is that BBS focuses on the discussion of a certain issue among netizens, and everyone breaks up after chatting under a certain post. SNS, on the other hand, focuses on making friends, so you and other people can interact more than just posts.
Keeping this in mind, this will be the core concept that Taojianghu relies on to survive.
At that time, people liked to share their daily lives just like they were on today's Weibo or Moments.
It could be a view, it could be a selfie, or it could just be a casual whining.
At the same time, people are still curious about the Internet.
In this era when there is still a certain threshold for surfing the Internet, information garbage is still a very distant word, and people are eager to absorb all the information from the Internet and are happy to socialize online.
The same is true for netizens on Taojiang Lake, where people follow each other and are happy to add friends.
The demand for online social networking on Taojiang Lake is no less than that of other forums and platforms - all this, of course, for a reason.
You don't need to be reminded by Little Pepper, you should remember that this is a forum born on Taobao.
When it comes to Taobao, of course, shopping is inseparable.
The same is true for Taojianghu, which is inherently inseparable from shopping.
In the book "Taobao Net, Flattening Money", published in Hong Kong in 2011, there was a special part of the content mentioning the importance of Taobao for sales.
The author tells you that you should concentrate on running the store, not with a playful mentality, but also pay attention to your service attitude through Ali Wangwang in a timely manner to communicate with customers.
While doing the above steps, you should also manage the Taojianghu Forum carefully, post on it if you have nothing to do, and make friends.
Because of the fame accumulated in the Taojianghu forum, it will be fed back to the merchant's store.
At the same time, the author also gave a small trick to teach everyone how to post advertorials on the Taojianghu forum. Good guys, I just know now that the posts I swiped back then, it turned out that there were so many ads.
emmm, why is this thing so familiar?
To be honest, Little Pepper has a sense of déjà vu in the Little Red Book. Swiped a post,I'm not sure if it's promoted。。。
It stands to reason that there is nothing wrong with the idea of Taojianghu Forum, but as a result, in September 2013, it went offline, and the original business was transformed into Taobao U station and merged into "My Taobao".
As for the reason for going offline, it is said that Ali likes to engage in operations and attaches too much importance to efficiency, and even did something to complete KPIs, attract Taobao users and recommend products, and make the forum a small Taobao.
You don't have to think about it to know, if you drink water according to the bull's head, how can there be any good end, and the cow is lucky if you don't top your ass.
At the same time, the forum has also begun to gradually fall behind, people's online communication channels are increasing, and the emergence of smart phones has also divided the attention of netizens.
But as mentioned at the beginning, this Taojianghu, which had been buried in the soil for almost eleven years, suddenly deceived the corpse without any warning.
I took a look at it, and in addition to the homepage, Taojianghu now has three sections: teahouse, business economy, and blackboard newspaper.
The teahouse is small talk, the business is about buying and selling, and the blackboard newspaper is the message irrigation.
In fact, there is not much to talk about, Xiao Pepper personally feels that the reborn Taojianghu is now more inclined to a place for answering questions between seller groups.
Most of the posts in it come with questions.
Occasionally, I can see a few emotional feelings, as well as those who want to know Ma Yun's movements.
Why dig up the old antique Taojianghu from the grave and then open it, after watching the Taojianghu live show and brushing a few posts, the answer is already obvious.
It is not so much to resurrect Taobao, but to optimize the shopping experience on the web after Taobao.
People who have been using the web page to buy things in the past two years should know that it doesn't matter if it's Taobao, Jingdong, Dangdang, Vipshop or something, it's really hard to use.
Ask yourself, would you rather use your mobile phone or the web to buy things?
Nowadays, many companies, including Taobao, even if they make their fortune from the web side, once they start to do the mobile side, the base camp of the web side immediately becomes like a piece of defense.
Either let you download the APP to watch the full content, or let you scan the code to log in to continue browsing the page... I don't know if a certain department is burdened with the KPI of APP downloads, otherwise how could it make such an unnatural design.
Just like the guest mentioned in the Taojianghu live broadcast: "Since you have used the app to scan the code, why do you still use the web side? ”
Strictly speaking, Taobao is not bad, and there are many new-generation products, and it is very uncomfortable if there is no web at all.
You can clearly find "XX Web Version" on the Internet, but when you click on it, it will only give you an APP download link.
For example, Taobao's good brother Xianyu...
Some poor friends may think that it is enough to have a mobile APP, and many APPs have done very well.
But as users of a product, we never know when we will need to use the web side of the product.
It's like a little pepper me, 4 years ago, I would never have imagined that the web version of Douyin would become a rigid need.
When I usually work, whether it is looking for information or taking screenshots, the web terminal is much more convenient than the mobile terminal.
The guests in the Taojianghu live broadcast also mentioned that they would use the Taobao website when they were fishing, but it was too difficult to use, and they were persuaded to quit on the spot. Rounded up, Taobao lost 100 million.
It is said that this Taobao web version is the most powerful update in 7 years, and I don't know what it will become in the end, and I can't be sure for a while, so I can only look at the follow-up changes.
But now there are people who are still willing to engage in web optimization, which is a good thing.
It's better to optimize the user experience than to stare at you and me at the difficult web pages, right?
As for the Taojianghu Forum, which is purely a wingman for Taobao Web, the worst result is that it was closed offline in 2013.
Just let it grow wildly where it is, freely.