Two mobile phones, backed by a mountain. In Liangwang Village, Liangwang Township, Rongjiang County, Wang Qihong set up his mobile phone in the courtyard, and put a bench on the freshly made bamboo shoots, with the mountains as the background, no lights, no professional live broadcast equipment, and the live broadcast began.
"This dried bamboo shoots are dried by firewood in our rural areas, they are all freshly picked and made, the quality is very good, thank you for your ......support," Wang Qihong sincerely recommended local dried bamboo shoots in the live broadcast room, "I cherish the trust of every friend in us, so we all do it with our hearts, no lights, no decoration, so that everyone can see the true appearance of agricultural products." "It's such a simple live broadcast room, and the number of orders can be 50 to 60 orders per day.
On the short video platform, Wang Qihong's account is called "Guizhou Miao Girl", with nearly 400,000 fans, but she is an authentic farmer.
Wang Qihong is a villager of Liangwang Village, Liangwang Township, Rongjiang County, which is located in the north of Rongjiang County, more than 90 kilometers away from Rongjiang County. In 2016, she returned to her hometown as a migrant worker, and once in a conversation with her younger brother, she embarked on the road of making short videos. "At that time, I heard my brother say that there will be a reward of 500 yuan for making a short video to 10,000 views. In order to get the reward, Wang Qihong began to shoot short videos of the customs and customs of his hometown.
"Later, when I was filming the bacon made at home, some netizens asked, can I sell it? Wang Qihong said, "I just found out that some people like our mountain goods and some people are willing to buy them." ”
The reward for the short video was not obtained, but Wang Qihong embarked on the road of selling agricultural products online. "Maybe I didn't understand the rules, although I didn't get the reward, but through the short video, everyone got to know my hometown and liked to buy agricultural products from our hometown, and I think we should do this well. ”
On October 13, 2020, Wang Qihong released a video of her mother-in-law making hot and sour fish, which received 170,000 views at once. "I'm very happy that this short video has gained more than 6,000 followers, which also makes me more confident to do this well. ”
Since 2021, Rongjiang County has created a new media cultural and creative industrial park integrating talent training base, live broadcast center, cultural school, product workshop, warehousing and logistics, developed "new media + industry" to help rural revitalization, and carried out short video live broadcast training. In addition to participating in the county's training, Wang Qihong also received training opportunities held by the short video platform, through which she became more comfortable with live streaming and selling mountain goods.
Good quality has allowed Wang Qihong to gain more and more support, and her range of goods has been expanding. Her lover Yang Bin and her went to more than 10 villages around her to buy agricultural products, such as sauerkraut, eggs, rice, sweet potatoes, potatoes, and peppers...... All kinds of agricultural products were sold in this small mountain village through Wang Qihong's live broadcast room. "We all sell seasonal produce, and we sell whatever we have in this season. Wang Qihong said.
"Once, an old man planted 50 catties of sesame seeds, and was worried about how to sell them, but when he found me, I sold them all at once. Wang Qihong said with a smile that the old man later said that there were no many points of regret.
"In fact, at the beginning, there were not many orders, but we insisted on it, and slowly there was growth, which was recognized by everyone. Yang Bin has been an online store before, and he has always supported Wang Qihong to do live broadcasts to sell agricultural products. Now, Yang Bin is mainly responsible for product listing, photographing, receiving, etc.
"My family is very supportive and helps me with a lot of things. Wang Qihong said that now, the parents at home are busy planting all kinds of mountain goods. "We use the Internet in the mountains to sell the agricultural products we grow ourselves, and also give the people in the village a little more income. ”
In Konglie Village, 10 kilometers away from Liangwang Village, villager Wang Rong is a rice farmer. "Every year, we buy rice with him, which is about 30,000 catties. Yang Bin introduced that through the live broadcast, more and more villagers were helped to sell mountain goods, and everyone had income and was more motivated.
In the mountains, delivery is not a small problem. "We have fewer shuttles here, so we can only send them once a day, because the cost of transporting them to the county seat is relatively high. Wang Qihong now does three live broadcasts a day, and after a live broadcast in the morning, he packed the order and transported it to the express delivery outlets in the county through the shuttle bus in the township, and then sent it by the express outlets. "I started with free shipping from the beginning, and we try to get the goods to our customers as soon as possible, because these are fresh mountain goods. ”
Speaking of the next development, Wang Qihong also looks forward to more learning opportunities, "I hope to have more opportunities to learn, broaden the idea of development, so that our agricultural products can be sold better, so that the good goods in the mountains will no longer be sold." ”
Driven by Wang Qihong, more people in Liangwang Township joined in. In 2023, the total online sales of Liangwang Township will reach 18.9099 million yuan, and more and more mountain goods are going out of the mountains.
In the live broadcast room, the voices of children are heard from time to time. Wang Qihong, a mother of two, has now improved her family's life, moving into a newly built building and buying a car. In the mountains, Wang Qihong still farms and takes care of children, but the difference is that the family's livelihood has a new reliance, "mobile phones have become new farm tools, live broadcast has become new farm work, and data has become new agricultural materials."
Editor: Zou Tingyu
Editor-in-charge: Chen Meng
Review: Kwong AirAsia
Final review: Xie Tao