The sedan sales rankings for April are out. There are a few points worth noting.
As can be seen from the data, Qin PLUS ranked first on the sales list, selling 46,000 units in April, the second place was BYD Seagull, which sold 28,000 units, the third and fourth places were two joint venture cars, respectively, Sylphy and Lavida, and the fifth place was BYD Han, that is to say, among the top five, BYD accounted for three seats.
Among the top ten, new energy vehicles account for 4 seats, all from BYD, in addition to BYD, it is difficult for other car companies to create a new energy car that continues to sell well.
Compared with the sedan sales list in the same period last year, you will find an interesting phenomenon, compared with last year, BYD's sales dominance is stronger, among the top ten models in sales, there are only 2 last year, and there are 4 this year, while Nissan Sylphy and Volkswagen Lavida have not changed their rankings, both ranking third and fourth. And this is also what many people don't understand, domestic cars are so strong, why the position of Sylphy and Lavida can be so stable in Taishan.
Of course, if this list is three years ago, then the top ones are all joint venture cars, and the sales of domestic new energy vehicles have increased by leaps and bounds in the past two years, otherwise, there is no need to discuss this topic at all, because the top few are almost all joint venture cars.
We try to analyze that with a budget of 100,000 yuan, the psychology of consumers who buy Sylphy Lavida is actually very simple:
I want to buy a car that is good for several years, I hope that the quality of this car is stable, the maintenance cost is low, the fuel consumption is low, the space is passable, the joint venture brand seems to have a little face, it seems that Sylphy and Lavida do meet the requirements. If you ask them why they don't choose domestic new energy, most of their reasons are that the new product still needs to be verified by the market, or they are afraid that the battery will be broken, and they will spend a lot of money to replace the battery, or the more functions, the easier it is to break.
You can't accuse them of being wrong, because the money is theirs, and how they spend it is their business, but one thing we need to correct is that new energy does not equal high failure rate, more functions and more configurations, nor does it mean that it is bad.
BYD's new energy vehicles sold more than three million vehicles last year, although some car failures were also exposed, but after all, the base is large, we must have a concept of failure rate, and compared with fuel vehicles, new energy vehicles will actually have a lower failure rate, because the traditional internal combustion engine and gearbox are large pieces, and most of the faults are on their heads, and electric vehicles have dried up the internal combustion engine and gearbox, mature electric vehicles, the failure rate is definitely lower than that of mature fuel vehicles.
The plug-in hybrid model, although there is still an internal combustion engine, but the gearbox is killed, and the role of the internal combustion engine is simpler, high-efficiency interval power generation, high-speed direct drive, its load is lower, does not need to be all-round, only need to specialize in a few working conditions, in fact, it is expected to reduce the failure rate, you see the era of fuel vehicles, burning engine oil, increasing oil, various throttle, valve cover failures are frequent, in the plug-in hybrid and extended range models, similar failures of the internal combustion engine are much less.
In addition, BYD's three electric vehicles are guaranteed for life, of course, there are certain prerequisites, such as 4S shop maintenance, but new energy vehicle repair shops cannot maintain and repair at all, so this is not a harsh clause.
In addition, let's talk about the configuration of more, a certain high failure rate of the problem, theoretically correct, but it is a meaningless nonsense, Nokia feature machine has a low failure rate, long battery life, durable, why is it still eliminated, if a car is low configuration without a large screen, no electric seats, no reversing radar, no reversing image, etc., its failure rate may be low, because there is nothing to be bad about, but its availability, convenience, comfort is also very poor, we can't make such assumptions, Some high-profile models may be used for a lifetime, and the functional configuration is not very bad, but the problem of poor car experience caused by low configuration is certain.
So one is something that has been determined, and the other is something that has a small probability of happening, how to choose, I think many people should be able to figure it out.
Sylphy Langyi these two cars, in the era of fuel vehicles, do have a relatively good product power, but the era of electrification has reshaped the evaluation standards of the car, now these two brothers, is not superior in power performance, fuel economy is not superior, the configuration is a big step behind, in addition to the halo of the joint venture brand, there is almost no advantage, and one day, when the brand is not an advantage, what else can they rely on to impress Chinese consumers?