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Produced | Beijing Face Fu Network Technology Co., Ltd
At present, China's vast countryside is a hot land for cultivators. Rural revitalization and common prosperity have once again closely linked cities and villages. This time, the tools people use to help rural development are not only hoes, harvesters, greenhouses, trucks, mobile phones have become indispensable new agricultural tools.
This article will describe the relevant service cases that Face Fuyun has done in Tencent's new agricultural tool plan.
From the earliest print media publicity to the new media era to build a county self-media e-commerce platform and help farmers live broadcast goods, Face Fuyun always remembers its original intention: to use the power of the Internet and make the greatest efforts to help more farmers get rid of poverty and become well-off, and help more enterprises leap from brands to famous brands.
Face Fuyun has been deeply cultivating the track of the three agricultural fields on the video channel platform, and its achievements in the field of video channel agricultural assistance are remarkable. Whether it is local specialties, agricultural and sideline products or individual brands, Face Fuyun aims to create "video number head brands and county IP live broadcast rooms" and cultivate regional head brands with a good reputation.
Mobile phones have become a "new agricultural tool", and live broadcasting has become a "new agricultural work", which is the most easily recognizable symbol of agriculture entering the Internet era. In 2022, the e-commerce sales of mainland agricultural products reached 530 billion yuan, most of which were completed on mobile phones.
Since September last year, Face Fuyun has successively carried out video number digital skills training for hundreds of students of Tencent's New Agricultural Tools Tinder Program and Bayu New Agricultural Tools Program, providing a full range of training + escort services for anchors and enterprises, self-employed and entrepreneurs in local counties in Chongqing.
This year, Tencent, Chongqing Charity Federation and Chongqing Rural Revitalization Foundation jointly launched the "Bayu New Agricultural Tools Program" public welfare project, which is an upgrade from the exploration of the new agricultural tool plan, and carries out projects in 17 city-level rural revitalization key townships and towns, and plans to complete the digital training of 35,000 new farmers in agricultural live streaming and rural governance within five years. Behind the large-scale training program, the organizers hope to discover more efficient ways to connect new agricultural tools, new farmers, and new agriculture, and lay a new runway for digital villages for rural revitalization.
The video number training program of the "Bayu New Agricultural Tools Program" provided and served by Face Fuyun is a three-step "package": first, it investigates the quality of students and the environment where they are located, and formulates a personalized training plan; The second step is three days and two nights of technical and theoretical training; The third step is the most important stage of the run. During the accompanying run, the professional teaching assistant team provides students with companionship guidance in many aspects from starting number, number maintenance, live broadcast skills, short videos to brand building, etc., until the amateur companion runs from 0-1, 1-10 to a live broadcast master.
Donald La
In 2022, in the new agricultural tool plan, Face Fuyun conducted professional video number running guidance for Tang Laola's team. The accompanying instructor patiently trained the brand building ability, allowing Tang Chen to focus on the raw material selection process and unique processing technology in the live broadcast. Soon, Tang Chen's "Tang Lao Lao" bacon became famous, and Tang Chen also successfully realized the transformation from a live broadcast Xiaobai to a mature anchor.
In the past three months, the coaching team guided the anchor's speech skills and field control one-on-one and hand-in-hand, the logic of rehearsal, the grasp of the live broadcast rhythm, and the skills of retaining people in the live broadcast room. A 2-hour live broadcast GMV is tens of thousands of yuan, and the appointment of 100+ people can bring more than 3100+ people to watch, achieving more than 24 times the performance data, the average number of viewers per game is about 3,000 people, and the sales of a single game are stable 10,000 yuan.
After relying on the live broadcast of Tanglao La to open sales, the Tanglao La team began to build a standardized workshop, purchase farmers' pigs, and process them into bacon products such as bacon sausages, pork ribs, and pork feet. In 2023, Tang Chen has become the person in charge of the local e-commerce center, and the annual sales volume has increased to 2 million yuan.
He Hang cloth shoes
The He Hang team, which sells loofah shoes on the video number, also participated in the offline training and online running activities of the "New Agricultural Tools Program", and the instructor and coach provided one-on-one, hand-in-hand long-term online tutoring, and reviewed the live broadcast performance and improved the live broadcast technology under the leadership of the instructor after each live broadcast. During the 100-day companion run, a total of 170,000+ viewers entered the live broadcast room. Today, Hehang Shoe Video has 40,000 fans and can generate more than 150,000 yuan in sales a month. The project has built "three rooms" of "field, production room and live broadcast room" to smooth the industrial chain of production, processing and sales of agricultural products, and promote rural revitalization with industrial revitalization.
In the first half of 2023, Hehang Footwear has exceeded 10 million online sales alone, and currently provides employment opportunities for more than 100 left-behind women and people with disabilities in the local area.
Minpinhui
After experiencing the successful completion of the running from the beginning of the training to the successful completion of the accompanying running, the escort team has continuously carried out online + offline dual counseling for Minpinhui enterprises day and night, and under the leadership of the teaching assistant group, Minpinhui has experienced four stages: preparation, start-up, growth and maturity. From the beginning of the numbering period, the accompanying team optimized the details from the aspects of product speech, scene selection, live broadcast skills, etc., and made adjustments step by step, and encountered the situation of hot sales in the live broadcast room until the early hours of the morning, the team still persevered in reviewing carefully under the guidance of the teacher, did not relax and slack, and summarized the problem in time. Now each live broadcast has seen more than 1,000, the cumulative number of views has been 30,000+, the fans have exceeded 1,000+, and the GMV of a single game has changed from 0 yuan to 600 at the beginning to achieve GMV breaking 700+ in 6 minutes and then exceeding 2000+ in a single game, and the current sales of a single game are stable at more than 1,000 yuan.
Stone pillar organic lettuce
Before participating in the Bayu New Agricultural Tools Training Run, the team was confused about the live broadcast of the video number, did not understand the mechanism, and had no sense of direction. After training, the thinking is clear, the direction is clear, and the gameplay and operation process are mastered in both live broadcast and short video. From the first time the broadcast was nervous, afraid of the camera, to now have a clue, clear organization, for people, goods, and the field have a clearer idea and can independently review and optimize.
Under the leadership of the running assistant team, the matching of people and goods is constantly optimized, and at present, Fengnong broadcasts 5 times a week, and each live broadcast time is more than 2 hours. The unit price of the product is relatively low, between 15-50 yuan, each field view can reach about 500, a single live broadcast is about GMV1000 yuan, the average number of fans can grow steadily by dozens of people, and the public domain fans stay in the live broadcast room for more than 10 minutes and create two popular short videos with 6000+ views.
With the help of Tencent's digital connectivity capabilities, "Face Fu Cloud Companion Run" has greatly improved the digital level of rural areas around "digital village affairs training" and "e-commerce talent training" and provided sustainable impetus for rural revitalization.
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