Tianjin is a city of food, with a rich and diverse traditional food culture, and Goubuli buns are one of the most representative dishes.
However, in recent years, this century-old brand has frequently fallen into the whirlpool of public opinion, and for a while, discussions about Goubuli buns have come like a tide, and most of them are negative voices.
From the original Tianjin Three Uniques to the current defeat of the capital, the legend of Goubuli Buns seems to have changed its flavor along the way.
What is the reason why this once popular landmark food in Tianjin is now in such a messy situation?
1. The dog ignores the century-old legend and is popular in the court
Speaking of dogs ignoring buns, I believe that most people will not feel unfamiliar.
This is a traditional delicacy originating from the Qing Dynasty, and it is also one of the eight bowls in Tianjin, and is known as the three uniques of Tianjin, along with Goubuli sake and Goubuli fire baked cakes.
The so-called dog ignores is actually the name of a steamed bun shop, not the steamed bun itself ignoring people.
According to legend, the production of steamed buns is very particular, and the master needs to be single-minded and take care of all the processes of rolling the skin and stuffing of the buns, hence the name Goubuli.
The first to propose the name Goubuli was the Empress Dowager Cixi of the Qing Dynasty.
At that time, the dog ignored the buns, not only the buns were thin and the filling was large, but also the filling was delicious and delicious, the Empress Dowager Cixi liked it very much after tasting it, and also personally inscribed it, making the Goubuli buns famous.
Since then, Goubuli has become the royal food for the court, and there is also the later saying that Goubuli is an official.
It can be seen that the delicacy of Goubuli buns has already become a well-known Tianjin specialty in the country, and it also has a profound cultural connotation.
Second, the high and low, dominated
As a traditional delicacy with a long history, Goubuli buns have indeed been all the rage and are deeply loved by the majority of diners.
Compared with other steamed bun brands, Goubuli steamed buns have unique advantages in production technology and taste.
First of all, the bun skin of Goubuli bun is very exquisite, and the dough needs to be stacked layer by layer when rolling, and the dough is required to be rolled and folded many times when rolling, so that the rolled out dough will be more tenacious and more vigorous.
Secondly, in the production process of steamed buns, Goubuli steamed buns also pay great attention to the details of processing, whether it is noodles or stewed pork, they are very particular, so that the steamed buns can be stewed with traditional delicious taste.
Moreover, in the choice of fillings for the buns, Goubuli buns are even more ingenious and innovative, not only with the traditional braised meat filling, but also the original three-fresh filling and glutinous rice bean paste filling, which meets the taste needs of different diners.
It can be said that it is precisely because of these shining signature features that Goubuli Bun can stand out among many steamed bun brands, dominate the leader, and become the king of steamed buns in the hearts of the majority of diners.
3. Lost his reputation and lost the capital
However, with the passage of time, especially the different operators, Goubuli Bun seems to have gradually lost its way and gone a little crazy.
Goubuli buns, which originally focused on traditional craftsmanship and quality and taste, have now begun cross-border development, aiming at the fast food industry, and also launched quick-frozen goubuli buns.
Such a cross-border attempt is also not optimistic about the outside world, thinking that Goubuli Bun wants to rely on the old and sell the old, with the help of its own century-old brand momentum, to fool consumers, and it is also ruining its century-old reputation step by step.
Moreover, Goubuli Bun still insists on going its own way, refuses to join the takeaway platform, and does not carry out diversified brand promotion, and still stays in the stage of time-honored brands and old tastes.
In this regard, many consumers have also expressed dissatisfaction, thinking that today's dogs ignore the buns, which have completely changed the taste, and no longer have the original delicious taste, but after people eat it, they will only feel like chewing wax, and there are even health hazards.
Under the pressure of such public opinion, the business of Goubuli buns will naturally be affected to a certain extent, and many consumers began to ignore this store, and the outside world also questioned and criticized, thinking that Goubuli buns should be closed.
It can be said that today's Goubuli buns have been discredited, and the so-called defeat of the capital is actually the bottleneck and dilemma of its development.
Fourth, the dog ignores and loses his original intention, and does not know how to reflect
As a time-honored brand with a history of 100 years, Goubuli Bun does have a unique brand advantage and a profound cultural heritage, which also brings it unlimited business opportunities and development space.
However, Goubuli Bun is now in a dilemma of cold business and discredited, why is this?
To a certain extent, Gou ignoring the buns is indeed lost and deviated from the original intention.
The original dog ignores it, but it needs to have a heart of awe and ignore the diners, so as to reflect its unique style and charm.
However, today's dog ignores the buns, and the ignorance shown is somewhat unreasonable, not only perfunctory in terms of product quality, but also in the business philosophy.
In addition, Goubuli Bun is now a bit of an old man, too self-fun, thinking that the criticism and questioning of the outside world are incomprehension and ignorance, such self-closure and self-touching, will also make it go further and further in the market competition.
After all, in today's highly transparent society, it is not easy to fool consumers, and only by truly reflecting and solving problems can it be accepted and recognized by consumers.
Fifth, the dog ignores the buns, how to turn over
Losing direction means that there is a process of re-searching, and if Goubuli wants to turn over, he also needs to fundamentally solve the problem and find the right direction for his own development.
First of all, Goubuli Bun needs to have a humble heart, and it also needs to accept criticism and suggestions from the outside world, conduct a comprehensive self-examination from all aspects, and find the crux of the problem.
Secondly, Goubuli buns also need to have a sense of innovation, on the basis of retaining traditional craftsmanship and taste, make reasonable cross-border attempts, and also need to add more elements and interactions to conduct in-depth interaction and communication with consumers.
Only in this way can we truly find our own brand positioning, win the reputation and trust of consumers, and become an Internet celebrity brand in the market competition.
Of course, this also needs the understanding and support of consumers, and I hope that the majority of consumers can give them tolerance and encouragement in the process of starting anew with Goubuli buns, and can also give them valuable suggestions and opinions, so as to witness the butterfly miracle of Goubuli buns.