Goubuli buns, as one of the representatives of our country's traditional snacks, have been famous at home and abroad for their unique taste and long history, however, in recent years, this once gastronomic treasure has gradually lost its former brilliance, facing the embarrassing situation of market indifference and consumer alienation, a cage of steamed buns is priced as high as 280 yuan, a plate of peanuts is also 58 yuan, the price is expensive and difficult to attract customers, people can't help but ask: Goubuli buns, why has it become "people ignore it" now?
Goubuli buns originated at the end of the Qing Dynasty, created by a hawker named Gao Guiyou in Tianjin, his nickname is Gouzi, because the buns he made are delicious, thin skin and filling, and Gao Guiyou never talks to people when he operates, and only cares about the production of buns, people jokingly call him "Gou Buli", and over time, the buns he made are also called "Gou Buli Buns". Since then, with its unique production technology and taste, Goubuli buns have gradually opened up the market in Tianjin and even the whole country, and have become one of the representatives of traditional Chinese snacks.
However, as time passed, the development of Goubuli buns gradually went downhill.
On the one hand, with the intensification of market competition and the diversification of consumer tastes, the traditional Goubuli buns gradually appear monotonous and boring in taste and variety, and it is difficult to meet the needs of modern consumers; on the other hand, there are also many problems in brand management and marketing of Goubuli buns, for example, some franchise stores in the process of business in order to pursue profits, ignore the control of product quality, resulting in the gradual decline of the reputation of Goubuli buns, in addition, Goubuli buns also lack clear strategic planning in brand image and market positioning, making it difficult to stand out in the fierce market competition。
The high price of 280 yuan for a basket of steamed buns and 58 yuan for a plate of peanuts has discouraged many consumers. For most consumers, as a daily snack, the price of steamed buns should be close to the people and reasonable, however, the high price of Goubuli steamed buns makes people feel like they are consuming a luxury product, rather than a daily food, which not only makes many consumers feel dissatisfied, but also affects the competitiveness of Goubuli buns in the market.
Faced with such a situation, Goubuli Bun needs to take a series of measures to reverse the decline.
First of all, it is necessary to innovate in product quality and taste. Through the research and development of new fillings and production processes, Goubuli buns are more diverse in taste and variety to meet the needs of modern consumers, and at the same time, it is necessary to strengthen the management and supervision of franchisees to ensure the stability and improvement of product quality.
Secondly, it is necessary to reshape the brand image and market positioning. Through clear brand positioning and marketing strategy, let Goubuli Bun establish a unique brand image in the hearts of consumers, for example, you can create a brand image of "combining tradition and innovation", which not only retains the traditional characteristics of Goubuli Bun, but also injects modern elements to make it more in line with the aesthetics and tastes of modern consumers.
In addition, it is necessary to strengthen marketing and publicity. Through a combination of online and offline, expand the popularity and influence of Goubuli buns.
In the future development, Goubuli Baozi needs to continue to explore new development directions and strategies to adapt to the changing market environment and consumer needs, only in this way can this traditional snack glow with new vitality and vitality and continue to be passed on. Do you think the dog ignores the buns expensive, welcome to leave a message in the comment area to share.