In order to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France, the launching ceremony of the series of cultural covenant activities of "Great Beauty China World Tour • Oriental Clouds" co-sponsored by the Wuzhou Communication Center and the French Artists Association was held on April 15, local time, at the residence of the National Institute of Arts and Crafts in Paris, France.
The event met the scene
Zhang Jianchun, Deputy Director of the Propaganda Department of the CPC Central Committee, Jean-Marie Le Guen, former Vice President of the French Senate and Chairman of the France-China Friendship Group of the French National Assembly, Jean-François Le Guen, Corresponding Member of the Academy of Fine Arts of the Académie Française and President of the Franco-Asian Cultural Exchange Association, Chen Li, Minister of the People's Republic of China to France, Remy Aron, President of the French Artists Association, European Times, CCTV, CNC, French More than 100 representatives from all walks of life and media organizations from China and France, including Le Figaro newspaper group, France TV5, France Canal+ TV channel, French National Institute of Oriental Languages and Cultures, ISAL Fashion Institute, Paris École Supérieure de la Fashion Design, Franco-Chinese Designers Association, Beauval Zoo in France, etc., attended the launching ceremony.
The scene of the event
The scene of the event
At the event, Vice Minister Zhang Jianchun presented the "Beauty of China" series of books and the creation notes of "Kite, Kite" to the French National Institute of Oriental Languages and Cultures and France Télévisions 5, and announced the official launch of the "Great Beauty China World Tour • Oriental Clouds" cultural covenant series of activities, which was jointly unveiled with Chairman Remy Airong. Subsequently, Vice Minister Zhang Jianchun, Minister Chen Li of the Chinese Embassy in France, representative of the Beauval Zoo in France, and President of the European Times Zhong Cheng jointly put the finishing touches on the international image of China's giant pandas "A Pu", and launched the world's first "Panda Store" cultural and creative space into Paris. Witnessed by Chinese and foreign guests, Wuzhou Communication Center signed a cooperation agreement with REAL WORKS Film and Television Production Company and AVIC Pictures on the international communication project of the Sino-French co-production documentary "Oriental Aesthetics".
Vice Minister Zhang Jianchun announced the presentation of the "Beauty of China" series to the director of the Archives of the French National Institute of Oriental Languages and Cultures
The series of activities was officially launched
The international communication project of "Oriental Aesthetics" was signed
The launching ceremony of the world's first "Panda Store" cultural and creative space
Du Bin, deputy director of Wuzhou Communication Center, delivered a speech
Du Bin, deputy director of the Wuzhou Communication Center, said in his speech that in order to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France, on the occasion of the Sino-French Cultural Tourism Year, the Wuzhou Communication Center and the French Artists Association jointly launched the "Great Beauty China World Tour, Oriental Clouds" cultural covenant series of activities today, with the theme of China's intangible cultural heritage culture and the innovative cooperation of the French high-end industry, through film and television production, media communication, day activities, exhibitions and other diversified ways, integrating and colliding with new cultural beauty and artistic masterpieces.
Remy Ayron of the Association of French Artists delivered a speech
Remy Ayron, President of the French Artists Association, said that China and France have maintained close cooperation in art and culture for a long time, and standing at a new starting point of 60 years, we should expand a broader and pragmatic platform for dialogue and exchange for people in the cultural and artistic circles of the two countries. The series of activities of "Great Beauty of China World Tour: Oriental Clouds" provides a valuable channel for French artists and designers to understand China's intangible cultural heritage, and helps stimulate in-depth cooperation between the two countries in the cultural field and fashion industry.
Artists and designers share the scene
According to the organizers, the "Great Beauty China World Tour, Oriental Clouds" cultural covenant series of activities will be held in Paris in October this year, and the "From China to France - Sino-French Traditional Art Paris Autumn Exchange Exhibition" will be held in Paris in October this year. At the end of 2024, the premiere of the Sino-French co-production of the large-scale documentary "Oriental Aesthetics" (Season 1) will be held in France, which will explore the exchange and mutual learning between 5,000 years of oriental aesthetics and French culture and art based on the stories of ten contemporary Chinese and French masters of calligraphy, painting, ceramics and other arts. In addition, the "Panda Store", endorsed by UPanda, the international image of China's giant pandas, will soon land in Paris, showing Chinese culture to overseas people through a scene-based and interactive cultural space, and promoting high-quality Chinese cultural and creative products into the daily life of overseas people.
Catherine Rising shares stories with traditional Chinese costumes
Yan Gongda presented calligraphy works to ESMOD Fashion Academy
In addition, more than 100 overseas Chinese and foreign guests also brought Chinese intangible cultural heritage exhibitions, exhibiting Miao embroidery costumes, aquarium horsetail embroidery pieces, Suzhou embroidery handicrafts, Wu opera costumes, Lanxi pearl jewelry and "Panda Store" cultural and creative products, which attracted the attention and love of the audience. In the "Sino-French Love" art salon, Kathrin von Rechenberg, fashion designer and "Spreading China" textile intangible cultural heritage friendship ambassador, Zora Gerault, president of the Guangzhou branch of the Ecole Supérieure de la Fashion Design in Paris, Wang Xijing, vice president of the Chinese Painting Society and vice chairman of the Shaanxi Provincial Federation of Literary and Art Circles, Yan Gongda, vice chairman of the 5th and 6th Chinese Calligraphers Association, Li Jusheng, vice chairman of the Jiangxi Artists Association and porcelain artist, Che Pengfei, vice president of the Shanghai Academy of Chinese Painting, and many other well-known designers and artists shared their artistic creation concepts, and discussed the integration and innovation of traditional Chinese art and modern fashion from multiple perspectives, as well as the global dissemination of oriental aesthetics.
The guests visited the "Panda Store" cultural and creative products
The guests visited the "Panda Store" cultural and creative products