On April 28, as one of the activities of the 2024 Zhongguancun Forum Annual Conference, the "BOE Technology Source Series Activities │ADS Pro Topic" was successfully held. With the theme of "Leading ADS Pro Technology Innovation and Creating the Future of the Display Industry", the forum invited top technology companies such as Hisense, TPV Technology, and Novatek, as well as industry-university-research experts, ecological partners and many mainstream media from scientific research institutions to gather together to continuously deepen cooperation and collaborate to build an innovation platform. This is another technology source activity created by BOE (BOE) after the release of the three major technology sources last year and the successful holding of the oxide display technology special forum and OLED technology special forum, which demonstrates BOE's unremitting pursuit of technological innovation, empowering partners with leading science and technology, and promoting the high-quality development of the semiconductor display industry.
Dr. Gao Wenbao, President of BOE Technology Group, attended the event and delivered a speech. He said that BOE (BOE) adheres to the concept of "technology + green" and promotes the high-end, intelligent and green development of the industry. As one of the three major technology brands, ADS Pro independently developed by BOE (BOE) is currently the world's best high-end LCD solution, leading the technology development trend of the display industry. 2024 is the first year for BOE for the next 30 years, BOE will work with partners to promote the degree of international matching, promote the transformation of technological innovation achievements, and pay attention to the in-depth practice of green and sustainable development, so as to truly realize Powered by BOE, build a competition and cooperation ecology, and create the future of the industry.
As the theme of this forum, BOE (BOE) has made important breakthroughs in ADS Pro technology and related scientific and technological achievements have attracted much attention. ADS Pro technology is an industry-leading high-end LCD display technology solution independently developed by BOE (BOE), which is currently the mainstream LCD display technology with the highest shipments in the world, and is also the most widely used hard-screen LCD display technology, and has become the first choice for full-size products such as notebooks, monitors, tablets, TVs and high-end models of major first-line terminal brands around the world. With the industry-leading advantages of full-viewing angle and no color shift, ADS Pro hard screen display technology enables smart terminal products to achieve an ultra-wide viewing angle close to 180°, and achieve perfect image quality of high refresh rate, high environmental perception contrast, high color gamut, high brightness, and extreme black state, pushing the image quality performance and technical performance of LCD display to a new height; Pressing without water, resulting in an excellent and smooth touch experience, sets a new benchmark in LCD technology. It is worth mentioning that ADS Pro has outstanding technical advantages such as healthy eye protection, environmental protection and low carbon, which has brought new growth space for the green and sustainable development of display technology. Among them, the flagship TV product UB Cell equipped with BOE (BOE) ADS Pro technology can achieve perfect picture quality comparable to OLED, which is an important milestone in the development of LCD technology. Since the first quarter of this year, BOE (BOE) and Hisense, Skyworth, Changhong and other partners have demonstrated a series of large-screen and ultra-high-definition smart TV products equipped with UB Cell's high-end LCD display technology, so that high-end LCD TVs can achieve the perfect picture quality experience.
Through the Technology Sourced Forum, BOE (BOE) will conduct technical research and joint development with global ecological partners and industry experts in UB Cell's wide viewing angle, AI application, display evaluation technology, etc. At the same time, BOE (BOE) has also released a number of open topics, hired a number of scientific and technological consultants, and worked closely with partners in the fields of new displays, advanced processes, sensor devices, Internet of Things innovation, etc., covering advanced materials, algorithms, simulations, processes and devices.
At this forum, BOE (BOE) technology and industry senior experts gave an in-depth interpretation of ADS Pro technical highlights, product layout, cooperation cases and future development blueprints. Liu Weidong, chief scientist of Hisense Video Technology Co., Ltd., said,In BOE(BOE)、Hisense continues to grow at all stages,Both sides give each other strong support,Hisense in all stages of technological progress、Product upgrading,Technology upgrading and BOE(BOE)There is full interaction,Mutual achievement、Mutual development,At present, the total amount of display panel cooperation between the two sides has exceeded 50 million pieces and continues to create new records。 Hisense insists on exploring in the no-man's land of the industry,Committed to providing global users with top-level multi-scene system display solutions,Among them, obsidian screenProIt is a high-end hard screen display technology empowered by BOE(BOE)ADS Pro,In the future, Hisense will continue to work with industry partners to reach consensus、Co-creation、A win-win new future of the display industry。
Yan Lidong, General Manager of TPV OBM China, said that the cooperation between BOE and TPV has entered its 20th year, and since the release of the BOE display technology brand, the two parties have continued to cooperate on ADS Pro and α-MLED. Based on their respective technical strengths and market advantages, focusing on the changes in user needs, we have jointly developed a variety of ADS Pro and α-MLED-enabled displays. In the future, TPV will continue to work with BOE (BOE) to adhere to innovation and development, go hand in hand, and lead the unprecedented new vision.
As the world's leading Internet of Things innovation enterprise, BOE (BOE) integrates the concept of "scientific and technological innovation + green development" into the development of enterprises, and promotes the panoramic layout and development blueprint of the development of new quality productivity and the goal of industrial carbon neutrality in four aspects: green factory, green management, green product and green supply chain. At present, 4 BOE factories have joined the Science Based Targets initiative (SBTi), and 16 of its factories have won the title of national "green factory", and at the same time, they have also integrated green concepts into product design, research and development, production and manufacturing to create green, low-carbon and environmentally friendly display products. The high-end flagship product empowered by BOE (BOE) ADS Pro greatly reduces power consumption while meeting the requirements of ultra-clear image quality and high resolution, adopts recyclable materials, applies high transparency and high light efficiency backlight design, realizes the low-carbon display of terminal products, and also conveys a greener life concept to end consumers. At the event, BOE (BOE) also cooperated with global first-line brands such as AOC, ASUS, DELL, MECHANICAL REVOLUTION, MACHINIST, Lenovo, Thor, ROG, etc. to bring high-end flagship products empowered by ADS Pro, comprehensively displaying high-end flagship notebooks, displays and IoT intelligent terminal solutions with high brush, high definition, high image quality, eye protection, and low blue light, bringing a "technology + green" scientific and technological feast.
Since Chen Yanshun, chairman of BOE Technology Group, put forward the strategy of "Internet of Things", BOE (BOE) has always maintained respect for technology and insistence on innovation, further deepened the source of technology, and worked with ecological partners to promote the incubation and implementation of innovative achievements. Relying on strong technical strength, BOE will continue to promote the deep integration of display technology, Internet of Things technology and digital technology, and take it as its mission to lead the global display technology and explore forward-looking technology, so that green display can empower a better world.