"Huaxia Wine News" reporter Shi Yu
Since ancient times, literati have been partial to Qingzhou, and they are also fascinated.
"The world is really a Dongpo old, and he is famous for being Qingzhou. ”
"Facing the mountains and the ancient princes of the sea, the first state in the East of the United States. ”
"Stealing Qingzhou is a year old, and his face is murmuring all day long. ”
The literati and writers of all dynasties have left commendable poems for Qingzhou.
"Queen of the Country" Li Qingzhao left the best years of her life in Qingzhou after the dusk of the wine.
On April 26, the 5th Chinese Poets Festival and the 37th Chinese Poetry (Li Qingzhao) Symposium opened in Qingzhou, Weifang, Shandong. Shandong Qingzhou Yunmen Liquor Co., Ltd., as a strategic cooperative enterprise, participated in many activities such as the opening ceremony and the theme party of "Haidai Qingzhou". Poetry lovers from all over the country went to the elegant collection of poetry and wine in the name of the mountains and rivers of Qingzhou.
Go to a feast of poetry and wine
Qingzhou is one of the ancient "Kyushu", known as the "Pearl of Haidai" and "the first state in the East of the United States". Walking through the ancient city of Qingzhou, there are more than 100 ancient streets and alleys with clear textures, more than 30 well-preserved relics of government buildings, and archways all over the ancient streets, interpreting the splendid prosperity of the thousand-year-old city.
Since ancient times, poetry and wine have been inseparable. When wine blends with the talents of poets and lyricists, then their poems will also have an intoxicating aroma of wine. The historical accumulation of thousands of years and the cultural integration of all over the world have given birth to the rich and colorful poetry and wine culture of Qingzhou.
From the "Beixin pottery" during the ancient Qingzhou Beixin culture period 7,000 years ago, to the 3,600-year-old bronze wine goose unearthed in Subutun, Qingzhou, and then to the "Qingzhou engaged" good wine nickname and the hymns of the past dynasties 1,500 years ago, Qingzhou's fine wine complements its rich history and culture.
At the theme party of "Haidai Qingzhou", "Qingzhou Engagement", as a representative of Chinese wine culture, took the stage, telling the indissoluble bond between Qingzhou wine and the literati of the past dynasties, and the poetry and wine culture rooted in Qingzhou is more concrete at this moment, showing the audience a feast of wine culture across time and space.
As the inheritor and promoter of Qingzhou's liquor culture, Yunmen Liquor has been in line with Qingzhou's liquor culture since its inception, and has always been committed to spreading Qingzhou's profound history and cultural charm.
Ji Yingmin, Secretary of the Party Committee and Chairman of Shandong Qingzhou Yunmen Liquor Group, once said: "We will always be rooted in the Qingzhou production area, based on Qilu culture, adhere to the origin of brewing, and be a rooted enterprise, a soul of products, and a competitive brand." ”
Culture-led, stimulate brand momentum and potential energy
At present, in the context of consumption upgrading, cultural competitiveness has become the first priority of enterprise development.
As one of the enterprises that formulate the national standard for sauce-flavored liquor and a banner of northern sauce-flavored liquor, Yunmen Liquor has clarified the "Cultural Yunmen Strategy" based on Qingzhou in the "14th Five-Year Plan", and signed a strategic cooperation agreement with China Food and Fermentation Industry Research Institute on the establishment and research of the core product quality expression system of northern sauce-flavored liquor, aiming to systematically sort out the characteristics and advantages of Qingzhou's production area, so that the unique value of Qingzhou's production area can lead the development of northern soy sauce liquor.
In order to deeply explore the value of Qingzhou production area, in recent years, Yunmen Liquor has launched the "Chinese Liquor History, Qingzhou Exploration" system project, and initiated the establishment of the "Chinese Liquor Source" Cultural Strategy Research Institute, creating a unique Qingzhou 7,000-year-old liquor culture context. "Through the traceability project, we will seize the commanding heights of Chinese liquor culture, and let cultural marketing empower the accelerated development of Yunmen Liquor."
In addition, Yunmen Liquor has linked Weifang kite culture for 23 consecutive years, helping to shape the city brand image of "Confucianism and Haidai is better in Weifang", and has launched a new kite-themed product of "Yunmen Aging and Kite Yuan" for 8 consecutive years, further integrating the liquor culture with the kite culture of Weifang region.
Driven by the wave of industrial upgrading, Yunmen Liquor adheres to the core concept of "culture casts soul", deeply explores and excavates the unique regional connotation of Qingzhou culture, kite culture and Yunmen culture, and is committed to innovating cultural expressions, transforming cultural resources into the driving force for enhancing the brand, enriching the cultural connotation of the brand, and injecting new vitality into the high-quality development path of Yunmen Liquor.