In today's society, people's living standards are constantly improving, and the demand for kitchen appliances is growing. Healthy, convenient and fast new kitchen appliances have gradually become a consumer trend, and kitchen appliance companies are also trying to design and innovate various products according to consumers' living habits and dietary preferences.
Among them, rice cookers, as an indispensable catering tool, are welcomed by the majority of consumers. Over the years, under the competition of well-known brands at home and abroad, China's rice cooker industry has made great progress, and major brands have successively launched intelligent and multi-functional new products to compete for a larger market share.
Revolution in the rice cooker industry
The development of rice cookers in China can be traced back to the 80s of the 20th century, when Guangzhou Light Industry first successfully developed the triangular rice cooker and began mass production, which opened the history of China's rice cooker industry.
In the 90s, with China's reform and opening up, Japan's Panasonic, Toshiba and other internationally renowned brands entered the Chinese market, which made the market scale of the rice cooker industry continue to expand and the competition is becoming increasingly fierce. In order to further occupy the market, major brands have increased technology research and development and product innovation, and the rice cooker industry has entered a stage of rapid development.
Since the 21st century, intelligence has become the mainstream development direction of the rice cooker industry. Nowadays, people's life is fast-paced, and the demand for rice cookers is not only convenient for cooking, but also for the pursuit of intelligent and multi-functional products.
In 2005, Supor launched China's first microcomputer-controlled smart rice cooker, which realized the functions of intelligent cooking and heat preservation, filling the gap of domestic rice cookers. Since then, with advanced electronic technology and user experience design, smart rice cookers have quickly occupied the market, and major brands have rushed to innovate, making China's rice cooker technology level continue to improve.
At present, smart rice cookers have become the mainstream products of rice cookers, with a variety of functions such as intelligent control and timed rice cooking. At the same time, new rice cookers such as multi-functional rice cookers and micro-pressure rice cookers are also favored by consumers. Professional analysis believes that in the future, rice cooker products will develop in a more refined and personalized direction, realizing customized design and functions to meet the individual needs of different consumer groups.
Top 10 brands of rice cookers
With the rapid development of rice cookers, which brands of products are most favored by consumers? According to third-party authoritative data,
Among them, Midea topped the list with an absolute advantage, with a brand index of 2873, far ahead of other brands. Joyoung and Supor ranked second and third, with brand indices of 1736 and 1671 respectively. Let's take a look at the development history and product features of a few typical brands:
Midea: The leading brand of rice cookers in China
In 1968, Midea Group was born, focusing on white goods, and soon became the largest white goods production and export base in China. In the 80s of the last century, Midea began to produce rice cookers and was the first batch of enterprises to enter this industry. In 2005, Midea developed China's first rice cooker with intelligent temperature control technology, realizing intelligent cooking and opening a precedent for intelligent rice cookers.
Over the years, Midea has adhered to technological innovation and continuously launched innovative products such as smart rice cookers, micro-pressure rice cookers, and multi-functional rice cookers, winning a good reputation in terms of product quality.
According to statistics, Midea rice cooker products currently occupy nearly 30% of the market share and have become synonymous with Chinese rice cookers. Midea's strong innovation and R&D capabilities are an important reason for its leading position in the industry.
Joyoung: The leading brand of rice cookers in China
Founded in 1984, Joyoung is one of the oldest kitchen appliance brands in China. In the 90s of the 20th century, Joyoung pioneered the "cooking utensils culture", taking the lead in combining the traditional Chinese cooking culture with the rice cooker, and developing the cultural connotation of the rice cooker.
In the 21st century, Joyoung continued to promote technological innovation, in 2004, Joyoung successfully developed the first generation of smart rice cookers in mainland China, and also innovated in multi-functional rice cookers, and won national patents for many times.
With the insistence on product quality and the excavation of cultural connotation, Joyoung has won the reputation of "China's leading brand of rice cooker". Joyoung rice cookers are favored by the elderly, with a high market share in the mid-to-high-end market, and are regarded as evergreens in the rice cooker industry. Joyoung Electric said that in the future, it will continue to devote itself to the intelligence and functional optimization of rice cookers, and drive development with innovation.
Supor: The pioneer of Chinese rice cookers
In 1994, Supor was established with the mission of meeting the needs of Chinese for their own kitchenware, focusing on the research and development of innovative and practical products. In 2005, Supor launched the first domestic smart rice cooker with single-chip microcomputer technology, which realized intelligent temperature control, timing and other functions, filling the gap of domestic rice cookers.
Since then, Supor has continued to promote the iterative upgrade of smart rice cookers, and extended to high-end products such as multi-functional rice cookers, further consolidating its leading position in the field of rice cookers.
As a pioneer in rice cooker technology, Supor is committed to the intelligent upgrading of rice cooker products, and has invested heavily in product quality and cultural brand building. In the future, Supor will continue to lead the development of the rice cooker industry with technological innovation.
Xiaomi Mijia: The rise of the dark horse brand
Compared with the old brand, Xiaomi Mijia can be described as a cutting-edge dark horse in the rice cooker industry. In 2016, Mijia launched its first smart rice cooker, and the asset-light operation model allowed it to quickly open up the market. Rice cookers are targeted at young people, with simple and fashionable appearance and affordable prices, which are deeply loved by young consumers.
Since then, Mijia has successively launched new products, strengthened the linkage with the Xiaomi ecological chain, and demonstrated strong innovation capabilities in terms of intelligence. In 2021, the launch of the new fourth-generation rice cooker from Mijia will once again be in the spotlight, and the product has been greatly improved in terms of intelligent cooking experience and other aspects.
The industry believes that rice cookers are expected to further expand their market share by virtue of their unique product strategy and brand advantages, which will have a huge impact on established brands.
Rice cooker industry outlook
Looking forward to the future, with the advent of the smart home era, rice cooker products will be upgraded in a more intelligent direction. Rice cookers are expected to achieve voice control, remote monitoring and other comprehensive intelligence, providing consumers with a safer and more convenient intelligent cooking experience.
At the same time, the functions of rice cookers will continue to be enriched, with more cooking functions and personalized recipe settings to meet the needs of different consumer groups.
In the fierce market competition, enterprises can only win the opportunity in the prosperous rice cooker market by continuing to increase R&D investment, leading the development of the industry with technological innovation, and at the same time combining the trend of consumption upgrading to make products closer to consumers. Looking ahead, the rice cooker industry will continue to flourish, and we look forward to more surprise and innovative rice cooker products.
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