The rapid progress of science and technology has always been an important force in the development of human society, from driverless cars safely shuttling through the streets and alleys, to smart home devices to make home life more convenient and comfortable, to the wide application of AI technology in the medical field, technology is changing our world at an unprecedented speed.
However, when we focus on these big issues, it's easy to lose sight of the role of technology in solving the small problems of everyday human life. In fact, technology should be an intimate assistant in our lives, not a cold existence on the top, it should be able to penetrate into every corner of our lives, and solve those seemingly insignificant problems in a delicate way that really affect the quality of our lives.
The solution of grand issues often requires a long period of accumulation and exploration, but the role of technology in solving small problems in daily life is immediate. When technology is used in the process of solving these small problems, it is no longer an unattainable high technology, but a practical tool closely related to our lives, which allows us to enjoy the convenience brought by science and technology at the same time, but also feel the deep care of science and technology for human life.
We need this kind of technology, and we need this kind of business.
National enterprises that pay attention to "small problems".
In daily life, the kitchen is an indispensable existence for every family, and kitchen appliances are the intuitive embodiment of technology in life, and it is also an example of the combination of technology and humanistic care. However, such an important daily necessities always have such and such small problems, such as several commonly used electrical appliances, the coating of the rice cooker liner is often easy to fall off due to long-term use or poor quality, which not only affects the service life of the rice cooker, but more importantly, the peeling coating may lead to the precipitation of aluminum, which poses a potential risk to human health in the long run. Most of the wall breakers on the market have a common problem, they can only beat the ingredients into a delicate paste, and lack the function of adjusting the thickness of the taste. This not only makes the food taste simple, but also produces a lot of noise during work, which brings a lot of trouble to users. In addition, cleaning the wall breaker is also a troublesome task that often takes a lot of time and effort. There are also water purifiers, although their function is to purify water quality, but many water purifiers have the problem of bacterial growth inside. This not only reduces the purification effect, but can also pose a risk to the health of the user. Moreover, the replacement cost of the filter element of the water purifier is usually high, and the problem of slow hot water output makes the use experience of the water purifier greatly reduced. Although these problems may seem small, they have a direct impact on our dietary health and quality of life.
How to solve these seemingly small problems?
On April 18, 2024, Joyoung gave the answer. At the 30th anniversary of Joyoung's new product launch, Joyoung, a national brand established for 30 years, used space technology to bring everyone a powerful shock.
First of all, the "little thing" of eating, after the coating of the liner of the traditional rice cooker falls off, the aluminum substrate is in direct contact with the food, and the aluminum element will accumulate with the food into the body, bringing health risks.
And Joyoung, a brand that has been deeply involved in kitchen appliances for many years, took the lead in standing up to seek solutions. After many attempts and explorations, after trying iron liners, glass liners, ceramic liners, and stainless steel liners, Joyoung finally took the lead in inventing the stainless steel 0-coated rice cooker in 2022, and realized the cooking effect of stainless steel 0-coated non-stick rice for the first time with the original air-cooled water moisturizing film technology. In 2023, the lattice micro-pit technology will be launched again to achieve the second-level non-stick effect of the national standard, which is undoubtedly a major breakthrough in the industry.
However, Joyoung didn't stop there. They continue to conduct in-depth research and iterative upgrades to product technology. The latest 2024 0-coating rice cooker 40N9U pro not only continues the characteristics of healthy 0-coating, non-stick and easy to use, but also achieves a major breakthrough in the taste of rice.
By upgrading the "Rice Grain Activation Suspension Cabin Technology", Joyoung has found the optimal distribution of lattice micro-pits in the inner tank, so that the rice grains seem to be "suspended" on the inner tank, so as to achieve a better and longer-lasting non-stick effect.
What's more worth mentioning is that Joyoung has also realized the function of "rice varieties are optional, and the taste is adjustable". Whether it is different regions and different varieties of rice, you can cook 10A grade good rice in this rice cooker, and users can also adjust the softness and hardness of the rice according to their personal taste, which can be achieved with one click. Joyoung also cooperates with the China Rice Research Institute to support the taste control of up to 100 kinds of rice in the future, and realize self-service upgrades for users through OTA, so that every meal is full of personality and surprises.
In addition to rice cookers, Joyoung has also shown the same innovative spirit in the field of wall breakers. In order to meet the needs of different groups of people for the nutritional intake of ingredients, the latest all-round wall-breaking nutrition master Y8 has been launched, which adopts the self-developed BlenderX grinding system and the "new Huitong remote sensing technology", which can not only fully and efficiently extract the nutrients in the ingredients, but also continue to boil without spilling while heating up rapidly, so that the food can continue to boil at the optimal extraction temperature.
Joyoung wall breaker Y8 also shows excellent performance in taste adjustment, and its variable frequency brushless strong power motor not only has a strong grinding capacity, but also realizes stepless adjustment of grinding direction and speed. This means that whether it is a drink that pursues a delicate taste, or a high-fiber drink that wants to retain the granularity of food, Y8 can easily meet the needs of a drink with a minimum diameter of only 85 microns, so that cereal milk can not only have a silky taste like milk, but also retain the granularity of food, and make nutritious granular oranges.
In addition to taste adjustment, Y8 also performs well in cleaning, it realizes the integration of automatic washing and drying, so that it can be dried and cleaned after washing, freeing your hands. Moreover, Y8 also does a very good job in noise control, and the average volume when making soy milk is only more than 50 decibels, which is lighter than the sound of people talking indoors, which greatly improves the two major pain points of wall breaker cleaning trouble and high noise. It allows users to have a healthier and more convenient life experience while enjoying food, and can also have a quiet and comfortable environment.
In order to facilitate users to scientifically match ingredients and achieve balanced nutrition, Y8 is also equipped with 28 kinds of combined nutrition cereal material packages, which select ingredients with the same origin as medicine and food. Just put it in the packet, scan the QR code on the package, and the intelligent system will match the exclusive extraction program, and the nutrition is delicious. This not only simplifies the user's process, but also ensures that the drink is made with the best possible nutrition and taste every time.
Finally, when it comes to the "little thing" of drinking water, nowadays, water purifiers, as a rigid necessity of family life, have become an indispensable part of modern kitchens. However, the use of water purifiers is also accompanied by a series of minor problems, such as the growth of internal bacteria, the need to boil the water to drink, and the high cost of core replacement, which not only affect the user's drinking experience, but also increase the cost of use.
Joyoung Thermal Small Net R5P is born to solve these pain points, it is not only a water purifier, but also Joyoung's culmination in the field of aerospace water purification technology. In the process of participating in the development of space kitchen water purification equipment, Joyoung has successfully accumulated a large number of aerospace water purification technology, which ultimately benefits the household water needs of ordinary users. Nowadays, on the thermal small net R5P, we have seen many space technology homologous technologies, such as the use of space zinc oxide antibacterial materials in the filter element and water pipeline. The full-link antibacterial system of filter element, pipeline, and pasteurization cycle sterilization is like the "immune system" of the water purifier, which effectively solves the risk of internal bacterial growth and allows everyone to drink a glass of clean water with peace of mind.
In order to solve the small problem of expensive filter replacement, Joyoung gave a complete solution: 6-year long-term filter element + AI intelligent element change + cost-effective element replacement scheme, which greatly extended the service life of the filter element and reduced the frequency of replacement, all of which originated from Joyoung's research and development of the intelligent high-pressure pulse filter element self-cleaning system that allows the filter element to "bathe itself".
Joyoung also pioneered the development of an AI intelligent filter life monitoring system, which uses sensors + big data to conduct multi-dimensional real-time monitoring of water quality and flow rate in the user's household, so that everyone can grasp the most real filter element health status at any time. After the expiration of the filter element, it can be replaced with one click, and the price of Joyoung filter element is 30%-40% lower than that of the same level, and the average cost per liter of pure water per day is less than 0.2 yuan in 12 years.
In addition to the powerful antibacterial and long-lasting filter cartridge, the R5P adopts the latest generation of instantaneous high-flow technology, so that the instantaneous fresh water and boiling water can have both a high-flow rate, and a glass of 150ml of boiling water can be filled in 6 seconds, and a glass of warm water can be filled in less than 2 seconds.
Behind the satisfaction of small demand pain points, the concept of "cooking well and eating well" of consumers is truly integrated with the iteration of modern kitchens, and technology has begun to find a real place to carry in Chinese kitchens.
"Health" is more than just a slogan
As the first batch of "post-90s" entered the year of establishment, the discussion about them on the Internet has become more and more abundant, from "debt" to "hair loss crisis", to "midlife pressure" and "fear of physical examination reports", these topics all reveal the challenges of this generation in life and work. However, even in this context, they still struggle to find a work-life balance, and one of the most frequently mentioned pain points is that "when you are busy, you can't eat well".
For Chinese, eating is not only to meet physical needs, but also an art of life and an emotional sustenance. The kitchen, this seemingly ordinary space, carries the yearning and pursuit of a better life for countless families. Among the various social networking and cooking apps, users who are concentrated in their 25s and 40s have found another world. They discuss recipes, choose healthier ingredients, share their cooking creations, show off kitchen appliances they just purchased, and show off lively scenes from family gatherings.
The clatter of fresh vegetables in the kitchen, the boiling of hot soup in a casserole, and the tantalizing aroma of the oven are the best representations of their inner cry for healthy living and eating well.
Turning this slogan from the user's heart into reality is Joyoung's biggest original intention to choose to solve "health problems" and become a doer in the kitchen.
In 2016, Joyoung invented the heating wall breaker. After the wall breaker was introduced to China from Europe and the United States, it set off a boom. However, Chinese consumers have encountered a problem: as a foreign product, the wall breaker in the world is cold and has no heating function at all. What should I do if I want to take a sip of a hot drink?
For Jiuyang, Chinese brands know best that Chinese stomachs need to be warm. Jiuyang applied the temperature control and boiling technology innovation accumulated by the soy milk machine to the wall breaker, and invented the heated wall breaker in 2016, allowing people to drink a variety of nutritious hot drinks in one sip and warm the stomach of Chinese.
The heating wall breaker quickly won the favor of Chinese consumers and swept the country. Joyoung wall breaker has been riding the dust since then, and has maintained the industry championship for 8 consecutive years.
Since then, Joyoung has continued to innovate, from radiation-proof induction cookers to butter tea machines, to a series of products such as soybean milk machines and iron kettle rice cookers, which reflect their in-depth understanding and accurate grasp of user needs. These products not only solve the pain points of users in the cooking process, but also make the kitchen an "anchor" for them to enjoy a healthy life and pursue a quality life.
It is worth mentioning that Joyoung has also achieved remarkable results in scientific and technological innovation: they have successfully applied many space technologies to civilian products, so that ordinary users can also enjoy space-level scientific and technological experience, which closely combines high-tech with daily life, which not only improves the quality and performance of products, but also makes Joyoung stand out in the fierce market competition.
Today, Joyoung has gone through 30 years of development. In the past 30 years, they have always adhered to their original intentions, constantly pursued excellence, and interpreted the concept of "small health problems, big achievements in the kitchen" with practical actions. In the future, we have reason to believe that Joyoung will continue to be guided by user needs, continue to innovate and make breakthroughs, and bring healthier, more convenient and better kitchen life experience to more families.
30 years for one thing
Time back to the early days of China's reform and opening up, it was an era of turbulent change, 80s, 90s in the Chinese kitchen quietly a revolution, with a series of convenient, automated kitchen appliances with the advent of the kitchen work, the tedious and time-consuming kitchen work was greatly alleviated, so that busy people can easily enjoy the fun of cooking.
In this kitchen revolution, the soymilk machine is undoubtedly a dazzling star. In 1994, Joyoung innovatively launched the first fully automatic household soymilk machine, which greatly shortened the time for making soymilk. Prior to this, the traditional soybean milk production method had to go through multiple steps such as soaking soybeans, grinding, filtration, and boiling, and the cumbersome and time-consuming process was also contrary to the gradual acceleration of the pace of modern life, and the emergence of Joyoung soybean milk machine made all this simple and fast, which greatly improved people's quality of life.
In the subsequent technology update iteration, Joyoung led the intelligent temperature control, simmering, overflow prevention, wall breaking without slag, automatic cleaning and other functional innovations, which gradually broke through the small pain points of users in the production of soybean milk.
Compared with issues such as maritime navigation and urban safety, making a cup of soy milk may seem insignificant. However, it is these seemingly insignificant little things that carry people's yearning and pursuit of a better life, Joyoung knows this, so it always focuses on solving every pain point in the user's life scene, and uses technology to escort people's healthy life.
On the basis of the soymilk machine, Joyoung continues to expand the product line, focusing on the needs of users' health and nutrition, Joyoung soymilk machine products continue to innovate and iterate, and also refine the three underlying core technologies of motor drive, intelligent temperature control, and nutrient extraction, as well as fluid dynamics technology, overflow prevention technology, etc. Along the above path, Joyoung finally expanded the birth of more small household appliances such as wall breakers, water purifiers, rice cookers, air fryers, health pots, floor scrubbers, hair dryers, etc.
Even on the once crowded small household appliance track, almost all small household appliances are updated and iterative, which contains the core technical concepts of motors, temperature control, and nutrient extraction. Joyoung has also evolved from the founding brand of soymilk machine to the guardian of users' healthy life.
The insight into the needs of each user's small problems in life, to the innovation of technology research and development, the improvement of user experience, and the continuous improvement of scientific and technological strength, finally realized the virtuous circle of small problems achieving big technology.
For example, few people can imagine that the water purifier that people are popular today actually comes from the black technology that was "accidentally" born in space exploration. In the 60s of the 20th century, the biggest difficulty encountered by the "Apollo moon landing program" in the United States was drinking water. Because the spacecraft has to travel back and forth between the earth and the moon, the load on the rocket must be compared. But astronauts alone use up to 6 tons of water, making landing on the moon an almost impossible task. But the advent of RO membranes saved the moon landing program. Then, RO membrane became the key technology of household water purifiers.
As a research and development unit of manned space kitchen, Joyoung has accumulated a large amount of space technology in the process of helping astronauts solve the problem of healthy diet and drinking water, which has been copied by Joyoung into civilian products.
For example, as mentioned earlier, a "zinc oxide antibacterial material" developed by Chinese solves the breeding of bacteria and microorganisms, and is also decentralized from Jiuyang to civilian water purifiers. Breakthroughs from space technology, such as hot air circulating heating technology, precise temperature control technology, and inverter light tone motor technology, have finally successfully benefited ordinary people in the form of small household appliances, which not only improves the performance and quality of products, but also allows ordinary people to enjoy the convenience and comfort brought by technology in their daily lives.
Today, Joyoung has grown from a founding brand of soymilk machine to a guardian of users' healthy life. It interprets the concept of "small problems make big technology" with practical actions, regards every seemingly small pain point in life as an opportunity for innovation, and uses the power of science and technology to bring real changes to people's lives.
epilogue
After the birth of the revolutionary product of lighters, people quickly found a "small" pain point in the process of use: in the outdoor environment, lighters are often difficult to ignite due to strong wind, humidity and other reasons. ZIPPO FOUNDER GEORGES BRAISDAI WAS QUICK TO NOTICE THE PROBLEM. The unique draft shield design improves the stability of the lighter for outdoor use. This detail quickly helped ZIPPO win the favor of outdoor enthusiasts, military personnel and ordinary consumers. Today, the ZIPPO lighter is not only a practical tool, but also a collectible and cultural symbol that users are happy to pursue.
Coincidentally, in 2001, Google introduced the "Did you mean" feature to its search engine. This deceptively simple feature greatly improves the user's search experience, reduces invalid searches and user frustration, and solidifies Google's leading position in the search engine market.
In today's AI era, technology inclusion is still the biggest challenge to the integration of technology and human life. Companies and businesses that focus on solving the grand problems of human existence and thus talk about the integration of technology into daily life are indispensable. But we also look forward to seeing more, like Joyoung, step by step, from companies that solve those "small problems" that are inconspicuous but widely present in life scenarios.
From ancient times to the present, in the process of innovation and service, we should not ignore any small user needs or pain points, because they may contain key opportunities to shape great products. In the future, those companies that are good at solving the "small problems" of life will also be an important force to promote economic and social progress and improve the quality of life of users.