Analysis report on the operation of the domestic mobile phone market in February: the proportion of 5G mobile phones has increased, and the position of domestic brands has been stable
On March 27, according to the latest data released by the China Academy of Information and Communications Technology, in February 2024, the domestic mobile phone market shipments reached 14.257 million units, a decrease of 32.9% from the same period last year. This downward trend reflects the overall downturn in the market, which may be related to factors such as global supply chain issues and declining consumer willingness to buy. However, it is worth noting that despite the overall market decline, the share of 5G mobile phones in the market continues to grow, accounting for 87.9%. This shows that the penetration rate of 5G technology in the domestic market is increasing, and consumer demand for 5G mobile phones is still strong.
In terms of new models, a total of 21 mobile phones were launched in China in February 2024, a decrease of 25.0% from the same period last year. However, 17 of the new models were 5G phones, up 54.5% year-on-year. It can be seen that although the overall number of new models is declining, the proportion of 5G mobile phones is gradually increasing, which shows that manufacturers attach importance to and invest in the 5G market.
Figure 1 Shipments and proportion of 5G mobile phones in the domestic mobile phone market
Figure 2 The number of new mobile phone models and the proportion of 5G mobile phones on the market in China
Composition of domestic and foreign mobile phone brands: domestic brands still dominate the market
Domestic brand mobile phones still dominate the domestic market. In February 2024, the shipment of domestic brand mobile phones reached 11.842 million units, accounting for 83.1% of mobile phone shipments in the same period. Despite the decline in shipments, its position in the market remains solid. At the same time, the number of new models of domestic brands has also maintained a certain stable level, with 90.5% of the 19 new models being domestic brands. This shows the advantage and position of domestic brands in market competition.
Figure 3 Shipments and proportion of domestic brand mobile phones
Domestic smartphone development: the market share is stable, and the number of new models is declining
Smartphones still maintain a solid position in the domestic market. In February 2024, smartphone shipments accounted for 98.5%, and although it fell by 31.3% year-on-year, it is still the absolute main force of the market. However, it is worth noting that the number of new models decreased slightly, with only 19 new models coming out, a year-on-year decrease of 26.9%. This may reflect the cautious attitude of manufacturers in launching new products, or they may be influenced by market demand and technological developments.
Figure 4 Domestic smartphone shipments and their proportion
Editor's comment: Overall, despite the decline in the overall shipment volume of the domestic mobile phone market, the penetration rate of 5G mobile phones has gradually increased, and the position of domestic brands in the market is still firm. With the continuous advancement of technology and the intensification of market competition, mobile phone manufacturers are still trying to adapt to market changes and bring better products and services to consumers.