Toyota's "price increase artifact" can't hold back! Cheap, plug-in hybrid together

Rice grains say car

2024-05-14 08:05Posted in Jiangsu Automobile Creators

Speaking of Toyota Alpha, there is no need to introduce too much about its status in the country. It has been sold at a higher price since it first entered the country, and it has been sold in China for more than a decade, but it is clear that Toyota is also feeling the pressure.

In 2010, the new car was officially unveiled at the Beijing Auto Show, and a year later it was introduced to the mainland, where it gradually became well-known to users. From 2017 to 2021, Toyota Alpha is at its peak, with annual sales basically reaching 17,000 (for an imported car to have this kind of sales, it is already ideal), and the excellent results naturally bring good profits, and it is considered by many consumers to be a ticket to enter the high-end circle.

However, in the past two years, the sales of Toyota Alpha have declined, and the price increase has not been as drastic as before. In 2022, the sales of Toyota Alpha will drop to 15,000 units, and the monthly sales will be around 1,200 units. In the face of declining sales, where should Toyota Alpha go? Recently, the new car has given a response by offering a cheaper model.

In Japan, the all-new Toyota Alpha has completed a facelift with the addition of a lower-grade X variant, and the new car will make its debut in Japan in June this year, followed by sales in China. The facelift is expected to make some subtractions in terms of configuration, but the price will go down accordingly, which should have an immediate effect on the increase in sales.

In addition, this new model has also been declared in China, that is, Toyota Alpha will add a plug-in new powertrain. The new model will be equipped with a 2.5-liter plug-in hybrid system with an electric motor, which will further reduce energy consumption and reduce a portion of the purchase tax.

One thing to say, one thing makes me feel strange, the pure electric range of the new car is only 72km, the endurance is too weak, and then carefully checked the information only to find that the use of sodium-ion batteries, the energy density of the battery is low, so the new Toyota Alpha is actually to increase the capacity of the battery.

The addition of a new plug-in hybrid is conducive to improving the acceleration of the Toyota Alpha. Because it can be driven in parallel, the new Toyota Alpha will no longer be a "slow" MPV in the future.

As for the intelligent cockpit of this new car, it has not been disclosed, and it is likely that the facelift upgrade in June will no longer involve the interior cockpit design. In fact, not only in the field of traditional sedans or SUVs, foreign car brands have been subjected to all-round competition, and even foreign brands have always been strong in the MPV field has also been strongly blocked, you see Buick GL8 dominated China for more than ten years, but recently it has been pulled down by the Denza D9 that has just emerged in the past two years, forcing Buick to increase the plug-in hybrid GL8.

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