Today's "price war" in the festival marketing market has been eliminated, and it has been replaced by heart-warming products and heart-warming services. In the new and interesting marketing strategies launched by merchants one after another, what remains unchanged is always the high quality-price ratio of goods, suitable for application scenarios and in line with contemporary trends.
The upcoming Mother's Day on May 12, some businesses covering the mature circle have already prepared products, or brand evergreen models or more abundant categories, these good products without exception rely on strong suppliers, manufacturing enterprises, which is also the strength of the CHIC2024 (autumn) with the core positioning of "innovative integration platform of the garment industry supply chain" from August 27 to 29.
Love and good clothes must be inherited
The full-size women's clothing pioneer and online full-platform high-quality clothing brand "Herland" focuses on the concept of "a good dress can be inherited" on this Mother's Day, good clothes are no longer consumables, they are exclusive gifts that carry the warm emotions of each generation of mothers, and they are the bond that connects the wisdom of every woman in the family, so that love can continue and last forever. The concept of good clothing inheritance is a strict test of sustainable fabrics and exquisite craftsmanship of clothing, which is also the direction of product research and development that Herland has been deeply engaged in in recent years.
The total monthly transaction volume of the brand is as high as 20 million, the founder Cui Xitong must come to the scene every CHIC, this year she will focus on more environmentally friendly high-quality clothing and apparel, differentiated, higher customer unit price products are also within her intention, if there are manufacturers to intangible cultural heritage craftsmanship, she is very willing to communicate with each other, mutual benefit.
Upgraded parent-child outfits, back to the relaxing time
For more than ten years, Taobao celebrity store "Elephant and Giraffe" will launch an upgraded version of "parent-child outfit" on Mother's Day - an adult mother-daughter combination set suitable for women in the age group of 25~35 and their mothers. The brand's marketing direction clearly captures the multiple roles of adult women: they start a family, they are all-round mothers in small families, and caring daughters in large families, and they value themselves and care for their families. The "Elephant and Giraffe" product line itself has an intellectual and gentle temperament, and the Mother's Day special products based on this are suitable for the comfortable and brisk wearing habits of the two generations in the fashionable and casual life of the current fashion, picnic together, or go shopping and watching exhibitions hand in hand, and the relaxed family life just enhances the understanding of the two generations.
The core of the refreshing product portfolio lies in excellent product capabilities, "Elephant and Giraffe" focuses on the comfort and practicality of clothing, allowing consumers to enjoy the freedom of dressing, and unleashing the enthusiasm of life at all stages bit by bit. As a CHIC treasure-level professional buyer, "Elephant and Giraffe" will continue to strengthen the longboard category and expand new business at the same time. Mature age groups also love sports life, and the brand will develop comfortable sportswear; In recent years, down fur has ceased to be subject to the "buyout" market of big brands, and winter clothing with a strong sense of design has been included in the new product line of "elephants and giraffes". Therefore, ODM/OEM enterprises with the advantages of the above two categories of clothing will definitely have a great harvest in the exhibition.
Carefully selected, every bit is full of brilliance
Design Universe, an offline boutique in the heart of Qingdao, is more focused on customers' lifestyle experience, and this year's Mother's Day store has added classic accessories such as silk scarves, necklaces, earrings and other classic accessories to clothing. In fact, the range of fashion boutiques already includes any product in a person's overall look from head to toe. These professional buyers from boutiques come to CHIC every time they come to CHIC to choose clothes that match their styles, and the demand for shoes, bags and accessories is increasing day by day, whether it is in the corresponding exhibition area or one-on-one business negotiations, personalized items of any category appear in the buyers' purchase list.
Good products are worthy of every consumer, creating good products is inseparable from the participation of high-quality enterprises in all aspects of the supply chain, August 27-29 CHIC2024 (autumn) to provide all resources and opportunities for good products from scratch, and finally flow to the immeasurable consumer market.
The interviewees in the article are all from previous CHIC VIP buyers
Exhibitor Contact
Hall 2.1: Yang Pei 13031150838
Hall 3: Gao Xiaochen 13811808271
North Pavilion: Han Siyue 15810670790