Why is the tourism market extremely hot, but the Internet always says that the economic situation is not good, and the money is not easy to earn? This question has aroused a lot of doubts and discussions.
Let's take a look at some of these reasons.
First of all, the places where tourism is popular are usually because of the high cost performance, which precisely reflects the phenomenon of consumption downgrade. Like Zibo last year and Harbin this year, they are both cities with low travel spending.
When the economy is bad, people are more inclined to choose cost-effective travel destinations for greater enjoyment and rewards.
These places attract a large number of tourists, making the tourism market extremely hot.
Secondly, people are now more open-minded and no longer pursue traditional large-scale consumption such as buying a house, buying a car, getting married and having children.
They are more focused on enjoying the joy and freedom of the moment.
In contrast, travel has become a relatively relaxed and free way to consume, allowing people to relax and enjoy the beauty of their journey.
In addition, we can also see a trend: domestic tourism has replaced overseas tourism.
More and more people are choosing to travel domestically rather than abroad. In this way, you may feel that the travel market is not affected by the economic situation, and even more hot.
However, in reality, this is a manifestation of the overall consumption downgrade.
Women make up a large proportion of the tourist population.
These women usually don't have the pressure to buy a house or a car, their purpose is to be able to support themselves is already very good, and it is a man's business to support his family.
Compared with large-scale consumption such as buying an RV, travel only needs to spend some small expenses, so the boom in the tourism market is the result of consumption downgrade.
China is a large country with a population of 1.4 billion, and there will always be some rich people.
The boom in the tourism market shows that there are still some wealthy people who are willing to spend on tourism in the case of consumption downgrade.
To sum up, the boom in the tourism market is a manifestation of consumption downgrade.
Compared to buying a motorhome and other large purchases, the cost of travel is less.
In a bad economy, people pay more attention to enjoying the moment and are willing to spend a little money to travel.
Moreover, tourism has also become a choice for young people, especially college students, who can go and enjoy life when they are not working.
In addition, the impact of the epidemic has also made many people realize that if they don't seize the opportunity to travel, they may not have the opportunity in their lifetime.
Life is too short, so why not enjoy it?
Therefore, the boom in the tourism market does not contradict the online rhetoric about the bad economic situation.
The cost of tourism is relatively small, and people are willing to spend some money for enjoyment and good memories.
So, if you also want to go out and travel and have a good time, go for it!
It is also a rare enjoyment to leave some good memories for yourself in life.
What do you think? Let's talk in the comment area!